Category: SEO Marketing Page 5 of 24

SEO Benefits for Texas Based Businesses

On September 23, 2013

September 23, 2013

SEO, or search engine optimization helps you take your business venture to the next level, by making you visible on the first page of search engines for keywords specific to your industry. This is done by applying a combination of techniques and strategies, which help to achieve a high-ranking placement on search engines like Google, Bing, and Yahoo.

Along with improving your organic search rankings, good SEO practices also lead to a website that is faster-loading, and more user-friendly. Since SEO does not involve payment as is the case in PPC advertizing, it offers a cheap and reliable way for businesses to work on their online presence. The list below explores the various benefits that SEO has for Texas-based businesses:

SEO empowers the purpose for which most businesses have a website, which is to be able to reach out to a wider customer base. It ensures that the website that you have built is actually visible to the right users when they search for keywords of services that you provide.

Right from social media platforms to mobile marketplaces, you can explore a wide range of new online markets through effective SEO practices for your business.

SEO-optimized websites means websites that are easy to navigate and adaptable to a wide range of platforms, including mobile and tablet devices. This helps to achieve a higher conversion rate for your business. For instance, if a person is searching for, say, “good restaurants in Austin, Texas”, you can expect to get a customer on your website willing to order food, if your site is optimized for this keyword.

Better rankings help to build better brand awareness, since the average web user is more likely to trust a website that appears higher on SERPs.

Hiring a reliable SEO company helps you to make the most of SEO for your business, by adopting coming-of-age practices, such as social media optimization, along with proven SEO techniques like RSS feeds and newsletters.

SEO gives your business a chance to stand out among your competition, and gain a significant advantage over similar businesses with non-optimized websites. For example, if your website is search engine optimized, a user performing a specific search such as “hardware stores in Killeen, Texas”, will be able to quickly locate your business and retrieve your contact details.

In a nutshell, SEO offers round-the-clock promotion for your business, helping to increase the ROI for your business through targeted traffic and long-term positioning.

How To Get Found In Mobile Based Searches

By centexitguy

On September 16, 2013

In Mobile Ads, Mobile Apps, SEO Marketing

September 16, 2013

A vast majority of internet users in the present “smart-phone era” are using their mobile devices as the principal internet access points. In shocking statistics, the mobile-based search share for Google is estimated to be a whopping 97% globally. This explains why it is important for businesses to up their mobile based search engine optimization techniques. This is especially true for local businesses, since people on the go looking for a local business are a lot more likely to carry out a mobile search than log in through a computer. The following tips tell you how you can figure higher on mobile search results for your business:

The best way to get your mobile site to show up on Google is to work on your desktop site SEO and add a mobile redirect to channelize these efforts to your mobile SEO. Google reuses desktop site rankings for mobile searches, which explains why the www versions of websites pop up in mobile searches, instead of the “m” versions.

If you do not have one yet, get a responsive website design now! This way, you do not have to worry about creating consistent content for both your mobile site and desktop site. Responsive websites are definitely the way to go keeping in mind the evolving internet scenario over the next decade.

Considering the dramatically lower time between search and action on mobile searches versus desktop searches, it makes sense for local businesses to ensure that users have an optimized experience when they visit their site through a mobile search. While getting responsive is a big part of the game, you also want to make sure that you have a fast-loading mobile landing page, display easy-to-play videos for smart-phone users, etc.

Measuring your ROI of mobile search is a good way to keep track of whether your efforts are paying off, and if more needs to be done.

Finally, remember that when it comes to the mobile world, even the slightest error in the device, link, or site design can influence the content being viewed and even pop up an error message. Be sure to check thoroughly for errors and eliminate barriers to appease your customers and the search engines.

At Centex Technologies, we create responsive website designs, mobile applications and mobile websites for businesses. For more information, call us at – (855) 375-9654

What is Google Glass?

By centexitguy

On August 30, 2013

In Internet marketing, IT Support, SEO Marketing, Tech Buzz

August 30, 2013

In the beginning of 2012, when rumors of Google’s ambitious project of wearable technology began doing rounds, few could believe that this was such a close reality. The intuitive spectacles, which have been developed with a vision of becoming the ubiquitous device of the coming decade, are all set to hit the market, and are available for developers to test for just $1500. So what exactly is Google Glass, and how can we expect it to change the world in the years to come? Put simply, Google Glass is an attempt to make data completely hands-free, enabling users to access the internet and other apps through voice commands.

This coming-of-age device wears less than an average frame of sunglasses, and can be worn discreetly, just like a regular pair of eyeglasses. Each such frame has a camera, display, touchpad, microphone, and battery built into its chassis, enabling you to view the display within your field of vision, and perform all sorts of functions through voice commands- including taking pictures, sharing live streaming of events, recording videos, translating, searching the web, using navigation, etc.

Here’s a look at some of the tasks that Google Glass will be able to accomplish:

The embedded camera will be able to click pictures of things as you can see them from a first person’s perspective, eliminating the need for a viewfinder.
The microphone and touchpad on one side of the frame will enable you to select the function that you want to be performed from the screen that will appear in front of you. Google Glass will be able to interpret your commands through a brief gesture or voice command.
The device will also be capable to provide sound through bone-induction technology, which will be a lot less cumbersome than normal headphones.
Google’s voice-to-text functionality will enable you to pair your headset to your Android phone, and then view text messages on the display, and respond to them through the microphone. This feature will also make it possible to dictate emails.
You shall also be able to access a variety of other Google features, such as Google Maps, Google Hangout, Google Translate, etc. through the device.
In addition to these in-built features, there are expected to be a wide range of apps that users will be able to access through the headset, including one that makes it possible to identify your friends in a crowd.

Centex Technologies is a leading IT support company in Dallas TX. For more information on latest technologies, computer networking, online marketing and SEO, call us at – (855) 375-9654

How Integrating Social Plugins To Your Portals Is Beneficial

By centexitguy

On August 16, 2013

In Internet marketing, Networking, SEO Marketing

August 17, 2013

The power of social media in the world of web marketing is undisputable, which is why it makes sense to tap this power for your business portal. Incorporating social plugins on your website/ blog is probably the simplest, quickest, and most efficient way to do this. Social media sites allow you to implement a wide range of social plugins into your portal, granting you access to the millions of users who remain logged on to these sites all day long while perusing the internet. The best part is that you do not have to be a coding maestro to integrate these social plugins on your website. All that it takes is some very basic knowledge of coding.

One of the most commonly added plugins are Facebook plugins, which can be attributed to the website being the leading choice of identity among users signing into sites, with a whopping 46% of users opting for their Facebook identity. The “Like” button on Facebook serves as a great plugin for user portals, as it is amongst the most well-recognized symbols of approval in the online world. You can choose to integrate this plugin on a specific URL, or on every page of your site. Along with serving as social proof of your content’s likeability, this plugin also helps you to connect with the entire social circle of every user who clicks on it.

Other effective Facebook plugins include Facepile, comments, recommendations, like box, activity feed, etc. Other social plugins like social toolbar help you to list all the social networks that you are on, such as Twitter, Google+, LinkedIn, etc. at the bottom of your portal, encouraging users to follow you on these social networks. You can also opt for additional features such as a complete display of your latest tweets, and easy sharing options. Digg is another plugin that can help you integrate all major social buttons on your site, and customize their display.

If you actively post videos on your website, YouTube plugins are a great option for you. Integrating a plugin like Smart You Tube can help you at YouTube content on your site. You can further explore the world of plugins through your photos on sites like Tumblr, using tools like Tumblr Widget to add your Tumblr photos in a sidebar on your webpage. Those active on Twitter also have a wide range of options when it comes to social plugins, such as Tweetmeme, WordTwit, etc.

Centex Technologies provide Social Media networking and promotional services to clients across the globe. For more information, call at – (855) 375-9654

Importance Of Social Media

By centexitguy

On August 9, 2013

In Internet marketing, SEO Marketing

August 9, 2013

Venturing into the world of social media is an exciting step for most companies, as it promises of boosted revenues and a whole new channel of exposure. While the dramatic boost in customers brought about by social media might not always be as evident as expected, there is no denying that social media is the most powerful tool in the present-day scenario of internet marketing. The following points highlight the major benefits for companies opting for social media networking as an internet marketing strategy:

Social media networks give you a chance to build a desired brand image, deciding what you want people to think about your brand. This tool gives you a chance to be consistent and creative, and hence reach out to customers with a renewed approach on a daily basis.

When used correctly, social media can serve as one of the most efficient traffic generators. Sharing your website content including blogs, videos, etc. on social media channels leads users to your website. You can then inspire them through several click-to-actions, such as signing up for your mailing list, making a purchase, scheduling a consultation, etc.

Investing in social media promotions can be all that you need to gain a significant competitive edge in your industry. Chances are that your competitors are not taking their social media marketing initiatives that seriously, which could give you a chance to capture a wider range of audience.

A key advantage of social media from the marketing perspective is that of repeated exposure to the product or service being sold, which helps to shorten sale cycles. Marketing sense reveals that the average times a customer needs to be exposed to a product 5-6 times before they decide o buy it. Social media helps to create these exposures.

Being active on social media networks automatically makes you influential, and lets people know that you have arrived. Once you establish yourself as an authority in your field people will turn to you for advice and to know of the latest trends in your field, which will develop a loyal fan following for your business.

Last but not the least, are the “Big Wins” that come from social media networking. These might not happen every day, but when they do, they definitely make the efforts worthwhile. These could include an interview with a major media outlet, a significant business contract with someone who found you through LinkedIn, etc.