Archive for category Tech Buzz

Factors That Affect Internet Speed

Users, nowadays, enjoy numerous web enabled services for entertainment, education, business, marketing etc. Studies suggest that there were 4,100,667,287 internet users worldwide as on January 1, 2019. As internet has become an integral part of our life; so a good internet speed is of due importance.

Fast internet connection enables you to browse the web, install new programs & software, stream videos & listen to music without any snag. However, a slow internet connection on the other hand can lead to frustration.

Let us gain some insight on factors that affect internet speed:

  • Connection Type: Your internet speed significantly depends on the type of connection available. You can opt for any internet connection type such as modem, 4G wireless, hotspots, DSL, mobile satellite, fiber, cable, etc. Also, the speed of your internet connection depends largely on the technology being used by your internet service provider.
  • Network Congestion: Another reason for a slow internet speed is internet traffic. So, when large number of people are using the internet then the internet speed is bound to slow down. Also, when multiple members of your family are using the internet & hogging the bandwidth by downloading, streaming or playing games online then the internet speed might reduce. Even though, the modern network connections are designed to handle a high volume of connections, the internet speed tends to slow down during the peak hours.
  • Faulty Devices: A slow internet speed might also be a result of your faulty device. An old device with outdated program & software might not be able to support modern websites that feature lot of multimedia content. This may lead to slow buffering. Another reason of a slow connection could be presence of a malware or virus on the device.
  • Location Of Wi-Fi Router: The location of your router also makes a considerable difference on the speed of internet. Factors such as distance from the devices, height at which the router is placed above the ground, proximity to materials that may obstruct Wi-Fi signals, etc. have an impact on the speed of internet. It is always advisable to place your router at a central position away from walls & obstructions. This helps in easy transmission of the signal and reduces the distance to be travelled by it.
  • Presence Of Other Networks: There is a possibility that the internet speed might slow down because of conflicting transmissions in an area having a large number of different Wi-Fi networks.
  • Internet Plan: The speed of your internet also depends on the internet plan bought by you. Choose a plan on the basis of your need & usage as well as the number of people who would share the network connection.

For more information about IT, call Centex Technologies at (254) 213-4740.

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Difference Between AR & VR?

PDF Version: Difference-Between-AR-&-VR

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How Big Data Impacts Retail Sector

Big data has positively impacted numerous industries including retail sector. It provides a competitive edge to businesses to stay ahead of time. As per a report of Statista, decentralized general-merchandise retailers who use big data to create performance group clusters, saw an approximate increase of 3-4% in their sales. Big data analytics help the companies understand customer’s shopping trends, get meaningful data insights, plan marketing strategies, etc. which can help them improve their bottom line figures.

Let us discuss in detail how big data impacts retail sector:

  • Generating Recommendations: Big data analytics enable businesses to predict customer buying behavior based on their purchase history. This helps the retailers in understanding their product preferences and plan accordingly. Also, machine learning models enable retailers to generate accurate recommendations for the customers.
  • Forecasting Market Trends: Customer’s demographic information and other economic indicators can be used to forecast market demands.
  • Strategic Decision Making: Businesses can consolidate data & generate information for making strategic & informed decisions.
  • Personalized Marketing: Big data enables retailers to perform one-to-one marketing and reach out to the target customer at the right place and at the right time.
  • Identifying Valuable Customers: One major benefit of big data analytics is that it helps the retailers to identify and focus on valuable customers. Thus, businesses can offer them additional discounts for better engagement, enhancing customer loyalty, etc. by capitalizing on the data insights.
  • Right Pricing: Earlier, retailers used to reduce the price of their products at the end of a buying season. However, big data analytics help the businesses in determining when the demand starts decreasing to gradually decrease the prices, thus maximizing revenues.
  • Enhancing Customer Experience: Big data analytics helps in anticipating buyer’s preferences which leads to a seamless customer experience.
  • Designing In-Store Marketing Tactics: Big data enables retailers to adjust & design in-store marketing strategies. It considers factors like foot traffic, in-store checkout & wait time, etc. to serve their customers better as well increase business’s revenue.
  • Utilizing Market Basket Analysis: Big data tools like Hadoop are used to conduct market basket analysis. It helps retailers to analyze the purchase history to understand the combination of products that are usually bought together by their customers.

Every individual has a digital footprint and big data is used to gather insights about an individual’s choices to form reasonable patterns out of it. Big data can be used at every step of retail process i.e. from recognizing target customers, studying their preferences to identifying market demand. Thus, big data analytics play a very important role in retail marketing.

For more information on Big Data and its application, call Centex Technologies at (254) 213-4740.

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Benefits & Risks Associated With Digital Currency

In last couple of years, awareness about cryptocurrency (also referred as digital currency) has risen significantly. There are more than 1600 virtual currencies with Bitcoin, Ripple, Ethereum, Tether & Stellar being the most popular ones.

However, to leverage maximum benefit of this growing currency type, it is important to understand the benefits and risks associated with it.

Benefits Of Using Digital Currency

  • Helps In Avoiding Fraud: This is because virtual currencies can neither be counterfeited nor reversed by the sender arbitrarily.
  • Quicker Settlement: Funds on the credit card can remain locked up for some days, if a customer asks for a chargeback. This might lead to unnecessary delays in payment. So, with virtual currency like bitcoin the settlement procedure is much quicker as compared to conventional credit card settlements.
  • Lower Fees: You might have to shed away a few dollars as transaction fee while making payments through credit card, specifically with international transactions. However, a much lower or sometimes no transaction fee is charged for cryptocurrency exchanges. This is because the cryptocurrency miners are compensated by the network.
  • No Inflation: Cryptocurrency is not susceptible to inflation unlike physical currency which is leashed by its effects because virtual currency is governed by controlled quantity limits & algorithms in the system.
  • More Confidentiality: Credit cards work on a ‘pull’ mechanism i.e. once the payment is initiated by the store, it is pulled out from your account. So, if any cash or credit transaction is made, the bank usually goes through the entire transaction history as a reference document. However, cryptocurrency transactions are much more confidential as exchange of information between the two parties is done on a ‘push’ mechanism. Thus, the recipient will receive the limited information that you wish to send. This helps in guarding off your financial history and prevents it from being exposed at various points in the transaction chain.
  • Access To Everyone: Anyone, in the world, who has access to the internet or mobile phone can deal in cryptocurrencies. This has made it easier for businesses to reach out to the customers all across the globe.

Risks Associated With Digital Currency

  • You Can Be Hacked: The data on the devices of people, who deal in cryptocurrency, faces the risk of being hacked. Cybercriminals often inject a virus, malware or Trojan to lay hands on your private key and steal away the virtual currency. Once you lose your private keys, the funds are gone forever.
  • You Are On Your Own: If someone breaches your bank account or payment card, then the associate bank or payment company might help you recover some or all of the funds. However, in case of virtual currencies there is no help available if the money is stolen from your digital wallet.
  • No Government Insurance: Your funds in a bank or credit union are insured by government i.e. The Federal Deposit Insurance Corporation or National Credit Union Share Insurance Fund protects your funds, in case the financial institute fails to pay it. However, there is no such backup available in case of virtual currencies. So, if you lose your digital money, the government won’t cover up for it.

For more information about IT Security, call Centex Technologies at (254) 213-4740.

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What Is Smart Data?

Data that is being collected at an exponential rate is collectively known as big data. In its raw form, data is meaningless. So, to gain maximum benefit, it needs to be processed and turned into actionable information. As per an article by Forbes, keeping the rate of data growth in mind, approximately 1.7 megabytes of new information will be created every second for each human being on the planet by the year 2020.

Smart data is formatted digital information that can be acted upon before being sent for further data consolidation & analytics. It is a result of clear focus on purpose, insights, actions & resulting outcomes. Thus, it refers to the data that is decisive, valuable and actionable in real time. Smart data facilitates analysis and interpretation of data for better decision making and optimized data driven functions. The term smart data is often associated with IoT (Internet of Things).

Application Of Smart Data

  • Retail – Smart data can help in understanding customer requirements as well as help in localized promotions.
  • Telecom – It assists in bandwidth allocation.
  • Manufacturing – Can be used for proactive maintenance.
  • Healthcare – Monitor patient’s health reports to ensure complete safety & care.
  • Transportation– In driverless cars and also in detecting unsafe driving.
  • Financial Services – It can help in detecting & preventing financial frauds.

Difference Between Big Data & Smart Data?

The primary difference between big data & smart data is that the latter is actionable and adds more value to the data. Big data refers to the humungous amount of data that is collected whereas smart data is much more useful and applicable. So even though there is abundance of data in case of big data, it is usually unintelligent and needs to be churned up before it can be used for analysis. Smart data on the other hand is accurate & agile that can give better insights.

Collecting Smart Data

It is common for organizations to collect everything and store it in their data warehouse with an aim to use it for decision making. However, since the data is collected without any specific purpose in mind it often lacks quality. To curb this problem, an organization needs to be smart enough in its way to use the resources to collect data that is relevant to their business. Smart data is gaining popularity due to its relation with the coming algorithm economy. So, collecting only important and useful data does not

For more information about smart data, call Centex Technologies at (254) 213-4740.

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