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Mobile Payment Options – How They Will Benefit Ecommerce.

March 6, 2012

The option of using your mobile to make payments for different items that you purchase is fast becoming reality with several major players coming up with a suitable interface to use for this purpose. Due to the high reach of mobile phones in cities all over the world today, development of mobile payment options is likely to benefit e-commerce in a massive way. Today, more people around the world possess mobile phones than those that possess laptops or personal computers. With the prices of mobile phones reducing year after year and the development of technologies that help process mobile payments in a secure and simple manner, the usage of mobile phones for effecting payments and completing transactions is likely to grow by leaps and bounds. There are several benefits associated with mobile payments for companies engaged in e commerce.

Using mobile phones to make payments is a much easier method than carrying bulky cash or credit cards. Users are also the least likely to forget their mobile phones at home as they require this device for several other purposes and thus tend to carry it everywhere with them. A mobile phone is not only easy to carry but has the least chances of being lost or misplaced when compared to other means of payment like credit cards and hard cash. There is zero paper work associated with making mobile payments as the user generally has to fill in a password or provide other identifying information depending on the kind of application being used for making payments. Customers do not need to sign any bills or keep any receipts for providing proofs of transactions later on as a permanent record is created on the mobile payment account itself. For businesses engaged in e-commerce, this can be highly useful as the ease of use associated with mobile payments makes people more liable to go in for purchases that they would not have considered otherwise.

Mobile payments can also be advantageous for e commerce in the sense that vendors do not need to come up with separate payment mechanisms of their own. There is also a greater deal of security and safety of transactions conducted through the mobile phone as compared to other payment methods.

We at Centex Technologies provide complete Ecommerce Solutions including payment gateway integration, ecommerce application, APIs etc. We also provide SEO services to our clients.

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Importance of SEO for Ecommerce Websites

February 13, 2012

Search Engine Optimization is a marketing method that, if used correctly can translate into huge sales and lead to business success. It is an important tool to publicize your ecommerce website irrespective of whether you are new to the market or are an already established brand. For a new company, SEO can help spread the word about the kind of products and services that you offer by attracting more and more traffic to your ecommerce website while for already existing businesses, it can help to disseminate information about new products and launches as and when they are made. The most significant advantage of SEO is that it helps attract as well as retain customers with a minimum level of investment.

SEO makes it possible for your ecommerce website to be indexed and crawled by the major search engines used by web surfers including Google, Yahoo, MSN, etc. Most people, when looking for a product or service tend to fill in the related keywords on a search engine and then try out the different results and links that show up. The first ten links provided in a search are generally preferred and in most cases, the ecommerce websites that are able to gain a ranking among these benefits by registering sales of the searched products.

There are hundreds and even thousands of possible sources of products available on the internet that customers can choose from to make purchases. SEO thus plays a very important role in ensuring that potential customers are able to find their way to your website among the multiple options available to them. There are certain tips and tricks that you can use to come up in the top ten results of search engines including using the relevant keywords that match with the most searched terms by web users. Another technique that can help make your ecommerce website more visible is the use of meta tags, suitable headings and URL names for the pages of your website. Your webpage must also contain a unique and detailed description of your products apart from consisting of image and hyperlink optimization.

We at Centex Technologies provide complete SEO solutions to our clients. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Social Networking – Wonder For Businesses.

January 6, 2012

Social networking is fast emerging as a great avenue for promoting your business on an online platform. There are several websites that can be used for this purpose the most popular ones being Facebook, Myspace and the latest being Google’s +1 platform. Websites like facebook offer a variety of advantages in terms of the number of potential customers that your brand can be exposed to by setting up advertizements here. Apart from going in for conventional paid advertizements on social networks, there are several tools that can be used to increase your visibility on the internet. Some of these tools include creating a fan page of your brand where you list all important information regarding your company, creating a Facebook app to engage potential customers etc.

Apart from providing information about your brand, you can also provide means of making a purchase. This can be done by setting up an order mechanism that can be used by customers to shop online. If you do not wish to set up such a mechanism on your social business profile page, you can incorporate links to your official website directing customers to your order page or catalogue of products. The best part about using social networking websites for advertizing your business is that it is a highly interactive platform and allows you to remain constantly in touch with the changing tastes and preferences of your customers. You can also provide an outlet for customer complaints and grievances that may be solved by employees specially employed for this purpose.

Social networking websites provide a method of promoting your brand that is highly cost effective and economical. Moreover, it exposes to diverse groups of people who would otherwise not be acquainted with your brand. You do not need to spend huge amounts of money for print or television advertizements. The conventional advertizements put up on social networking websites generally tend to cost relatively lower and can be customized to suit your particular requirements. Most social networking websites allow you to direct your advertizements toward people of specific age groups or geographical backgrounds. This helps in target advertizing that can lead to improved sales as well as earnings.

There are tremendous benefits of promoting your business or brand on social networks. We at Centex Technologies provide internet marketing solutions including SEO, Social Networking and Viral Marketing to our client. For more information on our services, feel free to call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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LinkedIn – The Powerful Business Tool

December 27, 2011

Today’s business environment thrives on the availability of adequate channels of communication between a company and outside agencies like the customers and suppliers. There is also a need for individual employees to create a network of useful contacts that they can use throughout their career to reap important benefits. ” LinkedIn” is a portal that offers a platform to all professionals to showcase their business profiles, achievements, awards and recognitions. Professionals can also get in touch with each other to share experiences and develop new business relations. There are several ways in which different groups of people can use LinkedIn to climb up the corporate ladder. Some of the ways in which LinkedIn can be used as a powerful business tool have been specified below:

  • You can approach the top executives of various corporate firms to promote your products and services.
  • Advertizements on LinkedIn can showcase your products to larger clientele.
  • For managers and recruiting officers, LinkedIn helps to provide valuable information about potential candidates for a job opening. Professionals aptly use the website to share their information on skills, experience and personality traits, which can help HR section of various companies identify the right candidate.
  • LinkedIn helps to build a vast network of professional individuals who can help each other in reaching their full potential on the career front.
  • LinkedIn also makes it much easier to maintain better relations with customers and clients so as to keep them satisfied and thus build brand loyalty among them. There are various tools that can be used on LinkedIn to keep in touch with customers and attain proper feedback from them on a regular basis. This feedback helps in making vital changes in the organization that may be necessary to ensure increased sales as well as profits.
  • LinkedIn helps serve a promotional function. Your business can become popular and well known in the professional circles once it sets up a comprehensive and detailed profile on LinkedIn. This in turn helps save on additional advertizing costs for increasing your visibility on the internet.

We at Centex Technologies provide comprehensive internet marketing packages and web development solutions to our clients. For more information, call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Importance Of Content For Your Business Website

December 20, 2011

There are all kinds of different business organizations that function from Central Texas. As more and more organizations shift to the online world for effecting business operations and promoting themselves, the importance of generating online content cannot be underestimated. There are several ways in which online content can be used to promote and advertize your Dallas based business. In order to set up an official website for your business, there needs to be a melange of written as well as graphic content on your web page. While graphic content helps hold the attention of visitors, written content helps in the dissemination of important product and brand related information to the customers. It is essential that the written content placed on your official website is completely free from grammatical errors and makes for an engaging and interesting read so as not to put off new customers.

Apart from the creation of original content for your official website, there are several other forums on which you can place content pertaining to your company so as to generate awareness among web surfers about your brand. The web surfers that read content relating to your products and business operations can eventually become your customers and even help spread the word about your business thus leading to increased sales for you. Strategically placed online content about the products that you sell can be instrumental in ensuring the success of your business. Apart from general publicity, it also helps provide information about any new product launches and helps you provide detailed descriptions and features of new items that you may be launching.

Using written content for advertizement purposes translates into huge benefits for a business organization as it is not only highly cost effective but is also a very effective means of marketing your brand on the internet. In order to generate content for your business, you can either employ already existing employees in your company or even hire expert writers to complete this task for you.

We at Centex Technologies create SEO friendly content for our clients in Dallas and Killeen Texas. For Web Development, Website Designing, Internet Marketing, SEO services in Dallas and Killeen Tx contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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