Category: SEO Marketing Page 3 of 24

Check Out New Google Maps With Its Added Features

On May 26, 2014

May 26, 2014

Have you checked the new features of Google Maps? Well, Google Maps introduced various changes recently and the changes are for the better.

Google Maps, a free Google service, has already influenced our life and the new features further add to its functionality. These new changes are worth noticing. The new version of Google Maps offers tailored map for every search. If you are trying to find a route, then you will have a map highlighting that particular path. The latest Google Map helps you map the entire trip, as it includes air and train travel in your routes.

One thing that you will surely love about updated Google Map is that it is more interactive. By simply clicking a location, you can focus more on that region and discover more about related places and the best routes to get there. Another new feature of latest Google map is that it gathers all the imagery of a place into one spot, this makes it convenient for you to explore the region. It shows skyscrapers in 3D. Just imagine yourself swimming the oceans, climbing mountains, and flying through cities. In Google Chrome, which is a WebGL-enabled browser, the carousel is where you will find the Earth view. This integrates the 3D experience from Google Earth into the updated maps.

By using the search box available on Google Maps, you can extract all the information that you need about a place (or business) including the address, read reviews about the place, and even view street imagery. As you continue searching, the Map suggests relevant places, or the quickest routes. What’s more, you will love it when new Google Map will predict the traffic based on historical data. This is greatly helpful in deciding when you should leave for your destination.

How To Avoid Buying A Bad Domain Name Used By Spammers

By centexitguy

On April 30, 2014

In Internet marketing, IT Support, SEO Marketing, Tech Buzz

April 30, 2014

Buying a new domain can be a challenging task for anyone who is looking to have credible presence in the virtual world through a website. As there is no way of determining whether the domain was previously in the bad books of search engine giant Google, many people are wary when it comes to buying domains. Many of the domain names are such that they have already been destroyed by spammers.

In this context, Google’s head of web spam, Matt Cutts has offered some tips that will make the task of buying a new domain simpler. Read on to know more.

The first step Cutts recommends is doing a site-colon search with the domain name that you are looking to buy. It would look something like this- site: domain_name. In case no results show up for that domain, it is an indicator that you should avoid buying it. Even if that domain has content, it is still advisable to avoid buying it.

An added step to the site-colon search would be applying the same on Bing. If results show up there and not on Google, it is a very obvious sign that the domain name in question is a bad one. So it is in your best interest to avoid a domain name that shows up in Bing but not on Google.

A simple search with the domain name, sans dot com or any other extension can also be pretty helpful. This will help the prospective buyer of that domain name to have a fair idea about the site’s reputation.

Another resource that could be pretty useful to those who are looking to buy domain names is Archive.org, wherein previous versions for a particular domain can be seen. Going through these versions will show whether the domain contained spammy or auto-generated content before. This again will help in making a decision whether to buy the domain or not.

Next recommendation offered by Matt is for those looking to buy a domain name from a current website owner. In such a situation, going through the site’s traffic analytics can provide useful insights into unusual trends, if any. In case something different or out of context is observed, you can forego that domain name and look for another one.

Buying domain names that are clean can be tricky. ‘Buyer’s beware’ is the watchword here. Trying some of the methods recommended by Matt Cutts as mentioned above, could simplify your task; you will be aware of what you are up against.

We at Centex Technologies provide Web Development, SEO and Internet Marketing Services to our clients. For more information, call us at (855) 375-9654

Facebook Launches “Friends Nearby” Feature

By centexitguy

On April 25, 2014

In Mobile Apps, SEO Marketing

April 25, 2014

Social networking giant Facebook has never been the one to rest on past laurels. New features and improvements are a frequent part of the offerings on the website. Among the latest addition to the Facebook stable is a new feature called ‘friends nearby feature’.

What is “Friends Nearby Feature”:

This feature works by letting you know how far away you are from your friends in a particular location. This information can be shared for a limited period of time, but will definitely allow people to spend more time with one another in the ‘real’ world than they do ‘online’.

The ‘friends nearby feature’ was developed by an app team that Facebook acquired in the year 2012. The feature displays a list of nearby friends on all Facebook applications that work on IOS or Android systems. Moreover, if one of your friends has shared his exact location on Facebook and is very close to where you are, it will also display a map for the same.

The development of this new feature is primarily aimed at answering critics who believe that the social networking giant is isolating people from one another in the real world. By sharing the nearby locations, people can actually meet up with their friends for a hangout or dinner, thus validating Facebook’s basic premise which is to connect people.

Though certain privacy issues float around this feature, if people can manage those effectively, then there is bound to be room for plenty of meetings and hangouts with those who are close to them. For this, the Facebook apps on Android and IOS systems allow you to turn on the feature for a specific group of friends or everybody on your friend list. The choice is entirely yours.

Once you have decided on the list, the next step is to tap the ‘location’ icon next to the name of your friend. This will allow you to share your exact location with them. You can also key in a 40-character message stating what you are doing or that you intend to catch up.

If your friend is also using this feature, you can expect a response and hence plan your meeting. The feature also allows you the option of deciding on how much time you want to share your location with your friends.

What sets this latest offering from Facebook apart from others in the market is that it is based on broadcast proximity than location. This implies that you can share how close you are to someone without sharing the exact details. The feature will work through GPS on your mobile device and can be a great way to get back in touch with the people who matter in your life.

Facebook Acquires Oculus VR

By centexitguy

On March 30, 2014

In Internet marketing, SEO Marketing

March 31, 2014

Fresh from getting a hold on the popular messenger application Whatsapp last month, Facebook has added yet another weapon to its armory by acquiring the virtual reality gaming startup. The deal has clearly indicated that the social networking giant is not at all hesitant to make full use of its strong market position and offer its users a world that will change the way they communicate and play in the virtual world.

The deal stands at an overall price of $2 billion; that includes 23.1 million shares of Facebook in addition to a cash amount of $400 million. Among the other facts associated with the deal, Mark Zuckerberg stated that Oculus VR will continue to be headquartered in Irving.

Oculus VR is best known for its development of Oculus Rift. It is a virtual reality head-mounted display that is extensively used in video games. Facebook CEO Mark Zuckerberg has made it clear to the world that this acquisition and the last month deal on Whatsapp, both are meant to give the company an edge when it comes to social platforms in future. Mobile platforms are the norm today; Oculus will give Facebook that edge when it comes to platforms of the future.

The prime source of raising funds for the development of Oculus Rift came through a Kickstarter campaign back in the year 2012. After raising $2 million in 2012, this count went up to a staggering $91 million last year. With this deal, Oculus Rift is all set to become one of the most successful Kickstarter projects of all times.

This is what the Facebook CEO had to say about the acquisition: “Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.” He further added, “Oculus has the potential to be the most social platform ever. Imagine not just sharing moments with your friend’s online but entire experiences.”

Zuckerberg also clearly mentioned that Oculus was way ahead of the lot when it came to the ‘best and brightest’ minds in technology. By acquiring the company, the social networking giant was also adding to its human resource prowess; by having people with an impeccable knowhow of computing and technology on board, Facebook is going to reap significant benefits.

Investors and web developers from across the world echoed similar sentiments as those shared by Mark Zuckerberg when it came to virtual reality being the ‘future of computing’.

With the deal finally being official, Facebook is all set to become a totally immersive experience for its users who can share events, visits, and lots more with friends, making them truly connected to one another in the process.

Facebook Marketing

By centexitguy

On February 19, 2014

In Internet marketing, SEO Marketing

February 19, 2014

Facebook has emerged as a one of the favorite mediums for business owners who wish to target a selective audience. Unique ability of Facebook to send promotional messages to users specified by demographics has facilitated Internet marketers to produce better results. You can choose to promote your business based on by age, gender, location and interests of targeted audience. The various effective methods by which you can promote your business on the leading social networking site are listed below:

Facebook Page

Using Facebook page to create a business profile helps highlighting information about business location, schemes, offers, special discounts of an enterprise over the social network. Option of “like” allows users to endorse the business and stay updated with latest developments, news and other activities of business. A dedicated page on Facebook about the business can help build a communication channel between customers and service providers. Thus, answering queries of users and helping them becomes far more convenient. Facebook page also helps in promoting various non-business activities of the company and thereby boosting the brand’s reputation.

Facebook Ads

Facebook allows enterprises to create and promote advertizements and showcase them to users according to the demographics. The ad is placed on the right hand side of the webpage. To make the ad more attractive, facebook gives the option to use images along with the text. Besides selecting a set of users based on demographics, you can also pick a particular ad to cater to a particular “group” or “friends of friends” who have already liked your Facebook page.

Sponsored Suggested Posts:

Facebook allows advertizers to post “suggested posts” on news feed of specified users. Sponsored posts help send messages to users.

Though these are the prominent Facebook marketing strategies provided by Facebook, an Internet marketing company well-equipped with knowledge will make use of all the features available to market their clients’ business. Various campaigns can be created and effectively implemented using “share” and “like” features. It is important to upload posts that are not only informative, but can also pledge a viral promotion. Pictures, quotes, videos that appeal to masses serves the cause further of marketing a product or service on Facebook.

We at Centex Technologies provide Facebook marketing services to clients across the globe. For more information call us at – (855) 375-9654