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Category: SEO Marketing Page 2 of 24

Google Algorithm Changes & Website Optimization

November 15, 2014

Search engine optimization techniques have undergone massive alterations in the last few years resulting in clearing out of low value and spam websites from Google rankings. This has also brought changes in website optimization strategies by putting more emphasis on quality and meaningful content rather than just focusing on links.

Regular Google updates in recent years have kept SEO companies on toes to quickly adapt and modify their strategies. Keeping in line with the recent Google’s algorithm updates, here are some of the important tips that can help you effectively optimize your website for local businesses:

  • Avoid content duplication: Content is likely to be even more important part of a successful SEO plan. This is the only thing that distinguishes your website from that of other local businesses. To reward your website with a higher ranking, the search engines need to know what your business is all about. Make sure you post informative content, giving the details about your products or services, on each and every page of your website.
  • No keyword spamming: In past, stuffing content with keywords has been one of the favorite tactics of black hat SEOs, but now search engine algorithms are smart enough to detect keyword spamming  and penalize the websites indulging in that. This makes it important to have well written content on the website that utilizes keywords in an effective way.
  • Use relevant title tags: You should not stuff keywords in your title tag. Instead, add some of them that can perfectly describe your business. The title tag should give a complete summary of what a particular page is about.
  • Target local audiences: In order to make your website rank higher in Google’s local searches, you should try to make a wise use of the name of your city and state in your title tag, H1 heading, content, alt text on images as well as URL. Even if you are planning to change your URL, remember to use the 301 redirects so that the initial address automatically takes the user to the new one.

All these tactics will help you achieve your ultimate goal, i.e., to improve the credibility of your business among the local audience.

For more information on tips on Search Engine Optimization, call us at (855) 375-9654

Google Penguin Update

October 27, 2014

The mystery surrounding the latest version of Google’s Penguin Algorithm has been resolved. The company rolled out the recent update, Penguin 3.0, on October 18th. It is the fifth release of Penguin till date and is mainly intended to combat black-hat SEO techniques, such as keyword stuffing, irrelevant keywords, invisible text to name a few. Although the update will be more interest to the website owners and SEO specialists, but will also affect the millions of users that turn up to the search engine giant to search for anything.

What does the update target?

  • Exactly matched anchor text
  • Keyword rich anchor texts
  • Backlinks from spammy or low quality blogs and sites
  • Malware affected sites or blogs
  • Sites with high number of advertizements and partner links
  • Sites or blogs having many backlinks from guest blogging networks
  • Sites or blogs having artificial social sharing

How to protect your website?

Keeping in line with the previous versions of Penguin, the update will also target at penalize the websites that use spammy links to achieve a higher ranking in Google. Here are some of the ways in which you can safeguard your website from the drastic effects of the Penguin update:

  • Remove faulty backlinks: You might not have any idea about the number of spam websites that are sending links to your website. Make sure you do an audit of all the links that can negatively affect the ranking of your website. Every link to your website should abide by the quality guidelines of Google.
  • Remove exact match anchor texts: Over optimization can also lead to your website being penalized. Penguin update will target any anchor texts that are either exact match or keyword stuffed. Thus, make sure you remove all such links.
  • Remove links from guest blogging: If you have been getting links from guest blogs in the past, make sure you identify all those links and remove them.
  • Remove low quality and irrelevant links: If your website receives links from link farm directories, you must remove them. Google is completely aware that the only purpose of these indexes is to gain backlinks, particularly if these are not relevant to your business.
  • Remove highly optimized links: Keyword stuffing has been a thing of past. Although these anchors might be getting you lots of website traffic earlier, but with the recent Penguin update, you can not only drop your ranking but also face strict penalties by Google.

Battling any Google algorithm’s penalties is quite difficult. Therefore, it is suggested that you keep a constant check on your backlinks and avoid using black hat SEO techniques for better ranking of your website.

Link Building For New Portals

September 29, 2014

In spite of the ever evolving techniques of search engine optimization, inbound links continue to be an imperative part of SEO campaign. Link building has a significant influence on the rankings of a portal in a search engine results page (SERPs). Portals that have been present and are active over the internet since a long time find it quite easy to attract substantial amount of traffic through links. However, new portals need new innovative tactics that can help them get the most out of link popularity building.

Here are some of the important ways that can help new portals capitalize on the technique of link building:

  • Quality Content: The content can either boost or ruin a portal. You should make sure that you have creative and informative content on your portal. It should compel people to share it on social media, attract likes, comments and re-tweets. This will help you increase visibility and rankings of your portal online.
  • Blogging: If you are planning to start a blog for your portal you should make sure that you connect online with other complimentary blogs, share ideas, tips and latest industry news. This will help you attract links in a much lesser time and will improve your visibility over the World Wide Web.
  • Local Links: You must make sure that your portal is listed with local online directories such as Yellow Pages, Yelp etc. Direct links from these portals can be very appropriate for geographically specific topics and keywords.
  • Be Social: Having an active presence on various social networking portals makes a lot of difference. Facebook, Twitter, Google+ and LinkedIn are the main sources of viral marketing and will allow you to add heaps of information and links to your portal which will help you build the credibility of your brand.
  • Forums and Communities: You should share your content and ideas with people over the internet. There are a lot of communities and forums that can help you provide inbound links to your portal as well as the capacity to present yourself as credible and knowledgeable about the industry.

Link building, if properly and systematically utilized, can do wonders for your new portal. You must focus on attracting links that are related to your keywords and describe your business in the perfect way. However, it should be kept in mind that the links should be relevant and directed from a credible website.

Google Pigeon Update

August 18, 2014

Google has recently released a new update to its algorithm which mainly targets local businesses on Google Maps & Google Search listings. Although Google has not specified the exact name of the changed algorithm, it has been unofficially called as ‘Pigeon Update.’

Silent Points About Google Pigeon Update:

  • While the Pigeon Update works in the backend and affects how local businesses are listed on Google Maps and Google Search listings, there would be no effect on the front end display or arrangement of listings.
  • The update is intended to simply refine the search results and show more relevant results for local search queries higher in search results.
  • The update will make extensive use of the Google’s organic search ranking signals and search features like knowledge graph, spelling correction and synonyms. The new update will also improve Google Local Listing’s location and distance based ranking parameters.
  • Currently, the new algorithm only affects the US English based search results. There is no information on when the new update will affect business listings in other locations and languages.
  • It is unlikely that Google rankings of E-commerce stores without physical locations would be affected.

How to Benefit from the Update?

Although Google has not revealed the details about how its algorithm work but based on the information present, you can actually plan and benefit from Google Pigeon update. Here are few important tips:

  • Check Your Listings: Optimize your Google Plus business page. Your listing should have clear information about your business establishment along with its proper address, phone numbers, fax numbers etc.
  • Customer Reviews: Ask your customers to give feedback or reviews about your products or services on your business’s Google Plus business page.
  • Get Listed In All Major Local Business Directories: If you are not already listed on major local business directories, it is important to get your business listed in top local business portals like Yelp, YellowPages, CitySearch etc.
  • Local Citations: If possible, local citations should be generated through usage of local media portals, classifieds and business directories.
  • Maintain An Active Website: It is important to maintain an active website that is regularly updated and have various local/ social elements in it.

For more information on Tips to Optimize Your Business for search engines, call us at – (855) 375-9654

SEO Services For Healthcare & Medical Professionals

June 21, 2014

SEO or search engine optimization is a technique that has found favor with all kinds of businesses to improve their online presence. Going with the same principle, SEO has helped many healthcare professionals, clinics and medical institutions across Texas to not only improve their online visibility through higher rankings on search engine listings, but also through conversion of leads into clients.

Benefit of SEO for Healthcare & Medical Professionals

  • SEO enhances the online visibility and thus increases the chances of reaching out to the right kind of patients who could then take an appointment for consultation.
  • Through the use of targeted keywords, medical professionals can remain in the eyes of their patients. Already, the industry is seeing stiff competition with so many specialized medical facilities present in the league today. In such a scenario, staying ahead of competition calls for implementation of SEO techniques.
  • SEO is not merely restricted to optimizing the home pages and getting higher rankings for a website. Medical professionals have come to realize that patients are on the lookout for practitioners that serve in their locality. For instance, a patient living in a particular geographic area of Dallas, TX would search for a doctor or clinic in his or her locality. Thus, focusing on location specific keywords will mean that people can easily find medical professionals who serve within that area. This will ultimately lead to conversion as they seek appointment for a consultation.
  • Maintaining a blog is also a good SEO practice that helps professionals to build up reputation for the kind of services they offer. Blogs should be regularly updated with relevant information so that the business shows up as active on Google listings.

Medical professionals can now approach us at Centex Technologies (855-375-9654) to get customized SEO services for their website. We work on aspects such as blogging, social media marketing, local SEO, and link generation to provide them an edge over their competitors.

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