Google Algorithm Changes & Website Optimization


November 15, 2014

Search engine optimization techniques have undergone massive alterations in the last few years resulting in clearing out of low value and spam websites from Google rankings. This has also brought changes in website optimization strategies by putting more emphasis on quality and meaningful content rather than just focusing on links.

Regular Google updates in recent years have kept SEO companies on toes to quickly adapt and modify their strategies. Keeping in line with the recent Google’s algorithm updates, here are some of the important tips that can help you effectively optimize your website for local businesses:

  • Avoid content duplication: Content is likely to be even more important part of a successful SEO plan. This is the only thing that distinguishes your website from that of other local businesses. To reward your website with a higher ranking, the search engines need to know what your business is all about. Make sure you post informative content, giving the details about your products or services, on each and every page of your website.
  • No keyword spamming: In past, stuffing content with keywords has been one of the favorite tactics of black hat SEOs, but now search engine algorithms are smart enough to detect keyword spamming  and penalize the websites indulging in that. This makes it important to have well written content on the website that utilizes keywords in an effective way.
  • Use relevant title tags: You should not stuff keywords in your title tag. Instead, add some of them that can perfectly describe your business. The title tag should give a complete summary of what a particular page is about.
  • Target local audiences: In order to make your website rank higher in Google’s local searches, you should try to make a wise use of the name of your city and state in your title tag, H1 heading, content, alt text on images as well as URL. Even if you are planning to change your URL, remember to use the 301 redirects so that the initial address automatically takes the user to the new one.

All these tactics will help you achieve your ultimate goal, i.e., to improve the credibility of your business among the local audience.

For more information on tips on Search Engine Optimization, call us at (855) 375-9654

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