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Category: SEO Marketing Page 4 of 24

Tips For Promoting Your Travel Website

November 29, 2013

Like all other niche businesses, travel websites also have to face immense competition, making it important to adopt an industry-specific strategy while promoting these websites. With the number of travel websites growing by the day, it is important to adopt aggressive marketing tactics to ensure that you not just stay in the competition, but also rise to the top of it. Considering that more than 70% of people look up information on flights, travel destinations, hotel bookings, and other travel paraphernalia online, a travel website, when promoted correctly, has great scope.

The following tips guide you on how to promote your travel website and make the most of it:

  • Content is definitely the king when it comes to a travel website. You want to make sure that your visitors get useful and accurate information when they visit your website. The information should be precise, easy-to-navigate and comprehensive. Users should view your website as their single resource for all the travel information they need, which is not a mean task to achieve.
  • Adding a travel blog to your website is a great way to keep users updated with the latest information from the world of travelling, and to interact with the network of fellow travel bloggers. Have experienced travel bloggers sharing content and images on your blog, and commenting on other blogs, to generate quality inbound links.
  • Web 2.0 properties are a valuable asset for building an online brand image for your travel website. Make the most of all these resources, right from blogs, forums, and article marketing sites, to Squidoo lenses and other social media sites like Pinterest and Instagram. Make sure that you have a well-planned and systematic social media strategy in place. Your goals should be to increase the visibility of your brand name among your audiences, to the greatest extent possible.
  • If you haven’t yet adopted responsive web design, do it now. The last thing you want is people opting out of your website because they cannot view it on their mobile devices.
  • The key to a successful travel website is to have consistent marketing efforts. You might have a great idea today, and apply it to spread the name of your brand, but it is of no use unless you keep coming up with such great ideas, and make sure that people associate your brand with reliable travel guidance.

We at Centex Technologies, provide internet marketing solutions to travel websites. For more information, call us at – (855) 375-9654

Responsive Web Design And SEO

November 23, 2013

Mobile websites have gone on to become an indispensable part of SEO, which makes it essential for business owners to have a mobile version of their websites, specially adapted for small screens, and with fast load times. Responsive web design offers business owners the advantage of having a website that is tailored to small screens, without actually having to create a separate website.

The first question that arises when business owners consider responsive web design is what exactly it is and how it differs from a mobile site. Responsive web design simply means a web design that works totally fine whether you load it on a desktop or through a mobile browser. With responsive web design, your website automatically rescales as per the required page size. A mobile website on the other hand, despite being a lightweight version of the site does not have most of the elements included on the actual web page.

Another common doubt is whether opting for responsive web design over a traditional mobile site leverages a high SEO value in the eyes of Google. When both these options are compared from an SEO point of view, responsive web design scores above a mobile website. This is primarily because of the multiple issues that can possibly arise in the SEO strategies of your website when creating a mobile version of the page. This could happen if you do not apply the rel=canonical and other such technical aspects on your mobile website correctly.

On the other hand, when it comes to a website that adopts responsive design, you have a lot less to worry about from the SEO perspective, since the website retains the same URL on all devices. This is contrary to a mobile website which has a different URL, such as mobile.example.com or m.example.com, which increases the chances of the PageRank getting divided between those two URLs. With responsive web design, you are working with the same URL all through, eliminating the possibility of the PageRank getting divided.

As a conclusion, it is evident that there are fewer chances of having to face SEO-related issues when adopting responsive web design, as compared to opting for a lightweight mobile version of the site. However, having said that, a website’s mobile version can work just as well, without impacting the SEO strategies of the business, as long as the webmaster applies the tools provided by Google for mobile websites, to ensure that they are safeguarded from issues like duplicate content and split PageRank.

Google Hummingbird And Website Content

November 18, 2013

The Google Hummingbird update has made people rethink about the authority of content, and redefine strategies for keyword relevance and link building. The basis of this update is that Google wants to produce more relevant and informative results to its users, which makes it obvious that the emphasis for high SERP ratings on Google is content that is relevant and informative. The following tips guide you on how to create new website content, or modify your existing content after the hummingbird update:

  • The first step is to peruse your current content, keeping in mind what your target audience is likely to be searching for and thinking of. As opposed to thinking in keyword phrases, start thinking in conversational phrases. See if using complete titles instead of keyword-rich ones can improve traffic to your website. Also, emphasize on long-tail keywords with a key understanding of your target users’ search patterns.
  • Create standalone content. Make sure that each article has its own central concept, and has something unique to share. This is opposed to the conventional SEO technique of creating multiple articles with the same theme and then linking them to a tent pole article.
  • Lay special emphasis on headlines. Ideally, you should name all the digital content on your website, right from blog posts and videos to info-graphics. Use numbers whenever possible. For instance “11 great ways to…” Also, try using action words over nouns. The focus should be on the action resulted from the content, instead of merely describing what it is about.
  • The key to creating successful website content from a Google Hummingbird standpoint is making sure that every piece of content is a well-balanced mixture of sales, customer support, company information, and education.
  • Links remain the consistent SEO authority signals amidst all of Google’s updates, which emphasizes on the need to have a natural link-building program in place. Working on building a strong social media presence through your website content is a good way to do this. Even though this is not likely to generate links directly, but it can go a long way in building an audience for your brand, which can in turn help to generate high-quality links through relationship building and asking.

Follow this content marketing plan consistently, and make sure that all the content you update on your website is fresh and relevant.

How To Use Trending Data From Twitter To Promote Your Business

October 17, 2013

As a business owner with an online presence, you are probably aware of the impact that trending hashtags have on the online world. For the uninitiated, a hashtag is a phrase or a word following the symbol “#”, which gained immense popularity on Twitter, and have now spread to other social networking sites like Facebook and Google Plus. So how can you use these trending topics to promote your business? The first thing that you need to understand is that trending hashtags change in real time, which is why it is important to keep track of what is trending at a certain point, before using it to promote your business.

When you notice a trend that relates to your business, you can participate in it by using this tag. Having a trending tag in your content update helps you to spread your message to a wide audience, spreading beyond your fans and followers. While this is a great way to get your few invaluable seconds of fame on the web, you need to pay heed to social media etiquette while using trending tags to promotes your business. As a ground rule, you should never spam trending hashtags by over-posting trending tags, or posting tags that are not related to your business.

At present, Twitter and Google+ are the only social networks that allow you to view trending topics on their sites. However, the trends on these websites are easily transferable to Facebook, Instagram, and even Pinterest, making it possible to integrate this marketing strategy on all your social media networks. Apart from viewing trending topics directly on Twitter and Google+, you can also make use of other online resources to explore more in-depth trending tag opportunities. Some such websites include Trendsmap and Hashtags.org.

The effective use of trending data on Twitter and Google Trends for your business can help to gain followers on these sites. However, remember to stay away from political or news-related hashtags, as even though these might result in increased traffic for your website, they are sure to generate an equal amount of negative publicity, leading to the backfiring of your marketing strategy. Even if you must choose a trending tag that does not directly relate to your business, do so smartly.

Centex Technologies provide Internet Marketing Services to its clients. For more information on how to use Twitter in your marketing strategy, call us at – (855) 375-9654

Google’s Hummingbird Update

September 30, 2013

Along with a Google Doodle that had the world going crazy with their spacebars, Google also introduced an exciting new update to mark its fifteenth anniversary. Named “Hummingbird”, this update is centered on Google’s algorithm, aiming to refine search results, and help Google respond to complicated queries with more accurate answers. This is made possible by broadening the use of Google’s Knowledge Graph, which helps the search engine to decode the concepts behind user searches, instead of merely providing keyword-based results. Google Hummingbird update is believed to affect 90% of search queries.

Here is a look at how the update is expected to refine search results:

  • A search query that does not have a simple answer will now return a comprehensive set of relevant facts. An example of this is the results that show upon searching for “impressionist artists” on Google.
  • This update has a significant impact on voice searches, as Google will now try to decode the meaning behind the search, instead of simply focusing on the keywords. For example, if you are searching for “best place to buy pizza in New York”, Google will now show up results for pizza restaurants in New York even though “restaurant” was not a part of search term.
  • Google now links a subsequent search to the previous search. For instance, if you had searched about for “images of the leaning tower of Pisa”, and your next search is “When was it built”, Google will understand that your second query is in reference to the previous one.
  • An example of how search results after the update are superior to previous results is a search for “prescription for acid reflux”. While this previous turned up a list of drugs, the search results for this query are now more user friendly, even questioning the need of drugs for the treatment of this disorder.

The Hummingbird update is bigger and huger than Google’s previous updates like the Panda and Penguin updates. This is because while those were merely modifications in the existing algorithms, this is a complete replacement, structured to meet the search requirements of today- as opposed to those of ten years ago. While the Hummingbird update is expected to take the search engine experience a step ahead, there has been no major impact witnessed on website traffic so far, as was the case with Google’s past updates. The thumb rule remains- keep publishing high-quality content and Google will reward you.

To know how Google’s Hummingbird update will affect your online business, call us at – (855) 375-9654

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