Category: SEO Marketing Page 10 of 24

Viral Marketing For Austin TX Businesses

On October 5, 2012

October 5, 2012

“Viral marketing” might sound as an increasingly complex and technical term at first sight. But when you gain an understanding of it, you realize that it is probably the simplest, yet most effective marketing technique for any business. The name “viral” stems from how, much as the microorganism, such a marketing campaign proliferates rapidly, and goes on to become the one thing everyone’s talking about. We’ve all had a taste of this, whether in the form of an amateur YouTube video that was strangely compelling, or a television ad that we couldn’t help talking about wherever we went. In other words, a viral campaign is one that relies on word of mouth.

Social media networks have made it simpler than ever for businesses to launch viral marketing campaigns, whether by sharing interesting content with their users, or by using the ever-powerful reviews as a means to attract new customers. Nothing can work more effectively than a positive review by a family member, friend, or even acquaintance, for a product or service. The fact that such a review is sure to be unbiased is what makes it stand out from the most elaborate advertising gimmick, and it is on this reliability, that viral marketing thrives.
The following viral marketing techniques have been proven for their efficacy, and if you haven’t yet applied them for your business, now is the time to get started-

Upload videos- Video-sharing sites like YouTube and Metacafe are a god-sent for internet marketers. Take some time to decide a theme of your video, ensuring that you keep it relevant to your business, while still managing to capture the interest of your target audience.
Social media marketing- SMM is emerging as a whole new profession in itself and works as a powerful boost to viral marketing campaigns. Make the most of social media networks like Facebook, Pinterest, Twitter, and LinkedIn. Just having a profile is not enough. You need to make a constant effort to keep your users engaged through your online presence on these networks.
Share widgets- Make sure that the content on every page of your website is accompanied with share widgets for top video sharing and social media sites. This is a great way to generate quality back links for your website.
Content, content, content– At the end of the day, viral marketing is all about the content that you send out on to the web. This could be in the form of articles, blogs, e-books, newsletters, etc. Choose topics and themes carefully, and ensure that you make no compromise on the quality of content.

We at Centex Technologies provide Internet Marketing solutions to our clients in Austin, Dallas and Killeen areas in Central Texas. For more information, call us at (800) 236-1497

Increasing Pinterest Traffic On Your Website

By centexitguy

On September 28, 2012

In Internet marketing, SEO Marketing

September 28, 2012

Pinterest provides a dynamic platform to engage your users and drive traffic to your website. The social media platform thrives on the power of images to grab interest and pique interest. If you own a blog, Pinterest can help you to generate interest for your blog posts, among your target audience. The quality back-links generated from the website can also work to boost your search engine rankings, bringing your website higher on Google and other search engines. Considering the massive growth that this platform has undergone since its inception in May 2011, it makes perfect sense for business owners to turn to it for positive publicity.

The following tips guide you on how you can use Pinterest to draw traffic to your website-

Create content-rich boards- The richer and more informative your content, the greater are the chances of it getting re-pinned, and people clicking on it to visit your website. You need to work out a captivating content strategy, involving posting your original content, as well as sharing relevant content by other people. The idea is to leave your followers waiting for the next update from you, and avoiding falling into a stereotype.
Choose long images over short ones- With the idea of social networking being relatively new, the learning process is changing every minute. A recent study conducted on Pinterest popularity shows that images that are “taller” have a greater chance of getting re-pinned than shorter ones. This does not mean that you should unnecessarily elongate images to make them longer, but instead, what you can do is combine a series of short images to create a longer one, serving the process of an info-graphic.
Remember, it’s all about images- What makes Pinterest stand in a league of its own is the fact that it chooses images over text. As a web marketer, you need to keep that perspective intact when using this platform. If you wish to pin your posts from your blogs, remember to keep blocks of texts minimal, and instead replace them with catchy images that convey your idea in a single glance.

Centex Technologies specializes in Internet Marketing strategies for Austin, Killeen and Dallas based businesses. For more information call us at (800) 236-1497

How Panda And Penguin Has Changed Google SEO

By centexitguy

On September 14, 2012

In SEO Marketing

September 14, 2012

Panda and Penguin, as cute as they might sound, have been a complete nightmare for SEO experts, as they have completely changed the rules that governed SEO. The emphasis has shifted from technique-oriented SEO to user-oriented optimization, which is good news for all the online users who rely on Google to choose reliable websites. The aim of these updates is to restore Google’s reputation as a user-centric search engine, and curb black-hat SEO practices. No wonder websites with poor quality content lacking in relevant information, or those with keywords stuffed into their content were worst hit by these updates.

Content has emerged as the king in this scenario, as Google works by the logic that if you do not have high-quality, original content in your website, there is no reason why you should be getting back links, and in return, high search-engine rankings. By ensuring that nothing but great content makes it to your website, not only are you making the Pandas and Penguins happy, but you are also ensuring that your website is future-proofed. You cannot go wrong if your focus remains on user-satisfaction and website development through genuine content.

When we say “content”, we don’t simply refer to blocks of text, but instead, a wide variety of web-based content, including pictures, videos, info-graphics, social media feeds, blogs, and just about anything else that has some information to give. To put it simply, the more content you have relevant to a particular keyword, the higher you’ll rank on Google- fair enough! However, simply writing quality content without applying basic SEO principles to it is not going to get you anywhere, so you need to strike that fine balance.

In short, your content should be placed and chosen to be SEO friendly, while still being informative and relevant to your users. This can be achieved by using the right keywords, placing them at the right places, with the right density, and most importantly keeping your users interested, and coaxing them to come back for more. It helps to employ a professional writer who is cognizant on how to apply the principles of SEO while generating quality content, since getting about it on your own can be a difficult task. In the end, it’s all about making the right choices of themes for your content, with an aim of attracting users, keeping them engaged, and finally, converting leads into sales.

We at Centex Technologies provide SEO services in Austin Tx, Dallas, Killeen and other locations in Central Texas. For more information about our SEO Services, please feel free to call us at our toll free number – (800) 236-1497

Google Plus Hangout: How Can You Use It To Promote Business

By centexitguy

On September 6, 2012

In SEO Marketing

September 6, 2012

Social media sites have been receiving the flak for inhibiting real-time communication, which is essential for building long-lasting business relationships. Google Plus is here to change that with its breakthrough feature, known as the “hangout”. Put simply, Google Plus hangout is Skype multiplied by ten, which means that you can hold a video conference with multiple people at a single go. While that may seem redundant at first sight, innovative business owners are finding new ways to promote their business using this cool feature. Here’s how you can make it work for your firm-

To hold conversations with clients/ business partners- Effective communication is the key to a successful business, and a Hangout lets you hold real-time meetings in the best possible way. Just invite whoever you wish to have a talk with to a hangout, and share your minds online in the best possible form of group conferencing. This can be used to discuss the progress made on a project with a client, and giving them an accurate idea of the people behind the results being achieved.

Customer support- An online chat service is no longer enough to give your business a competitive edge when it comes to providing effective customer service. You can show your customers that you care enough to go that extra mile by inviting them to a hangout and addressing their issues with a live video chat.

Live giveaways- A great way to get potential customers involved is to offer them to show up at a hangout for a live giveaway. That way, these customers can get to interact with each other, as well as with your representative, leaving a much longer lasting impression than say, getting into a contest by “liking” your page.

Post-hangout follow up– After creating relationships using a Hangout, Google Plus also helps you to maintain them with a follow up, thanks to the stream that shows all the people who participated in the hangout. Using this stream, you can get back to the people who took part in the session, and can ask them for a feedback, or invite them for a future hangout, hence building these relationships.

The Google Plus hangout taps on face-to-face communication, making it one of the strongest promotional tools for small and medium businesses yet.

We at Centex Technologies are constantly finding new ways for our clients to generate even better ROI. We provide Internet Marketing, Search Engine Optimization, Google Places Optimization, and Web Design and Development. For more information, call us on our Toll Free Number – (800) 236-1497

Austin Internet Marketing: Common Facebook Marketing Mistakes

By centexitguy

On August 28, 2012

In Internet marketing, SEO Marketing

August 28, 2012

With more than 900 million people having an account on Facebook, any business owner would not disregard the need for Facebook marketing. Although nearly every business seems to have a Facebook page, few are aware of what they should actually be doing to make Facebook work for them. But what’s even more important is knowing what not do while marketing your business on Facebook. Here are the most common bloopers made by business owners on Facebook-

An incomplete profile- While constantly updating your page is a big part of the game, the basics are what you need to focus on initially. Do not leave fields blank, and instead fill out as much information as you can about your business. It also helps to have the same URL for your Facebook, Twitter, and website pages.
Violating cover photo rules- The cover photo covers most of the screen when a user first visits your Facebook page, which explains why some users get over-enthusiastic in their attempts to make the most of it. Contact information, call-to-action buttons, and price information (like 40% off) are clearly forbidden in Facebook guidelines.
Over-posting- With some businesses employing dedicated social media promoters for their Facebook page, they run a risk of overdoing the efforts, and ending up with frustrated followers, who are likely to get irked at the constant updates. It is much better to post something excellent once a day, or even every alternate day, instead of making do with average posts multiple times every day.
Not giving users enough attention- Most business owners are too busy thinking of what to put up next on their pages, and in the process forget who they are actually doing it for. Appreciate your users’ interaction by responding to comments, not forgetting to tag their names in your comments.
Posting irrelevant content- Just like on any other social networking site, it is plain silly to attract users with off-brand posts. Sure such posts might generate likes and shares, but at the end of the day it’s all about generating sales.
Not making use of Facebook ads- Facebook ads have the power of targeting a selected audience, which is rare on any other means of advertising. If you have a Facebook page for your business, you might as well go that extra mile and put out some catchy advertizements.

For more information on how to market your business on facebook and other social networking medium, Call us at our toll free number -(800) 236-1497. We at Centex Technologies provide SEO Services, Internet Marketing, Pay per Click Advertizing services to our clients.