September 14, 2012

Panda and Penguin, as cute as they might sound, have been a complete nightmare for SEO experts, as they have completely changed the rules that governed SEO. The emphasis has shifted from technique-oriented SEO to user-oriented optimization, which is good news for all the online users who rely on Google to choose reliable websites. The aim of these updates is to restore Google’s reputation as a user-centric search engine, and curb black-hat SEO practices. No wonder websites with poor quality content lacking in relevant information, or those with keywords stuffed into their content were worst hit by these updates.

Content has emerged as the king in this scenario, as Google works by the logic that if you do not have high-quality, original content in your website, there is no reason why you should be getting back links, and in return, high search-engine rankings. By ensuring that nothing but great content makes it to your website, not only are you making the Pandas and Penguins happy, but you are also ensuring that your website is future-proofed. You cannot go wrong if your focus remains on user-satisfaction and website development through genuine content.

When we say “content”, we don’t simply refer to blocks of text, but instead, a wide variety of web-based content, including pictures, videos, info-graphics, social media feeds, blogs, and just about anything else that has some information to give. To put it simply, the more content you have relevant to a particular keyword, the higher you’ll rank on Google- fair enough! However, simply writing quality content without applying basic SEO principles to it is not going to get you anywhere, so you need to strike that fine balance.

In short, your content should be placed and chosen to be SEO friendly, while still being informative and relevant to your users. This can be achieved by using the right keywords, placing them at the right places, with the right density, and most importantly keeping your users interested, and coaxing them to come back for more. It helps to employ a professional writer who is cognizant on how to apply the principles of SEO while generating quality content, since getting about it on your own can be a difficult task. In the end, it’s all about making the right choices of themes for your content, with an aim of attracting users, keeping them engaged, and finally, converting leads into sales.

We at Centex Technologies provide SEO services in Austin Tx, Dallas, Killeen and other locations in Central Texas. For more information about our SEO Services, please feel free to call us at our toll free number – (800) 236-1497