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Tag: Google SEO

How Panda And Penguin Has Changed Google SEO

September 14, 2012

Panda and Penguin, as cute as they might sound, have been a complete nightmare for SEO experts, as they have completely changed the rules that governed SEO. The emphasis has shifted from technique-oriented SEO to user-oriented optimization, which is good news for all the online users who rely on Google to choose reliable websites. The aim of these updates is to restore Google’s reputation as a user-centric search engine, and curb black-hat SEO practices. No wonder websites with poor quality content lacking in relevant information, or those with keywords stuffed into their content were worst hit by these updates.

Content has emerged as the king in this scenario, as Google works by the logic that if you do not have high-quality, original content in your website, there is no reason why you should be getting back links, and in return, high search-engine rankings. By ensuring that nothing but great content makes it to your website, not only are you making the Pandas and Penguins happy, but you are also ensuring that your website is future-proofed. You cannot go wrong if your focus remains on user-satisfaction and website development through genuine content.

When we say “content”, we don’t simply refer to blocks of text, but instead, a wide variety of web-based content, including pictures, videos, info-graphics, social media feeds, blogs, and just about anything else that has some information to give. To put it simply, the more content you have relevant to a particular keyword, the higher you’ll rank on Google- fair enough! However, simply writing quality content without applying basic SEO principles to it is not going to get you anywhere, so you need to strike that fine balance.

In short, your content should be placed and chosen to be SEO friendly, while still being informative and relevant to your users. This can be achieved by using the right keywords, placing them at the right places, with the right density, and most importantly keeping your users interested, and coaxing them to come back for more. It helps to employ a professional writer who is cognizant on how to apply the principles of SEO while generating quality content, since getting about it on your own can be a difficult task. In the end, it’s all about making the right choices of themes for your content, with an aim of attracting users, keeping them engaged, and finally, converting leads into sales.

We at Centex Technologies provide SEO services in Austin Tx, Dallas, Killeen and other locations in Central Texas. For more information about our SEO Services, please feel free to call us at our toll free number – (800) 236-1497

Google Plus Hangout: How Can You Use It To Promote Business

September 6, 2012

Social media sites have been receiving the flak for inhibiting real-time communication, which is essential for building long-lasting business relationships. Google Plus is here to change that with its breakthrough feature, known as the “hangout”. Put simply, Google Plus hangout is Skype multiplied by ten, which means that you can hold a video conference with multiple people at a single go. While that may seem redundant at first sight, innovative business owners are finding new ways to promote their business using this cool feature. Here’s how you can make it work for your firm-

  • To hold conversations with clients/ business partners- Effective communication is the key to a successful business, and a Hangout lets you hold real-time meetings in the best possible way. Just invite whoever you wish to have a talk with to a hangout, and share your minds online in the best possible form of group conferencing. This can be used to discuss the progress made on a project with a client, and giving them an accurate idea of the people behind the results being achieved.
  • Customer support- An online chat service is no longer enough to give your business a competitive edge when it comes to providing effective customer service. You can show your customers that you care enough to go that extra mile by inviting them to a hangout and addressing their issues with a live video chat.
  • Live giveaways- A great way to get potential customers involved is to offer them to show up at a hangout for a live giveaway. That way, these customers can get to interact with each other, as well as with your representative, leaving a much longer lasting impression than say, getting into a contest by “liking” your page.
  • Post-hangout follow up– After creating relationships using a Hangout, Google Plus also helps you to maintain them with a follow up, thanks to the stream that shows all the people who participated in the hangout. Using this stream, you can get back to the people who took part in the session, and can ask them for a feedback, or invite them for a future hangout, hence building these relationships.

The Google Plus hangout taps on face-to-face communication, making it one of the strongest promotional tools for small and medium businesses yet.

We at Centex Technologies are constantly finding new ways for our clients to generate even better ROI. We provide Internet Marketing, Search Engine Optimization, Google Places Optimization, and Web Design and Development. For more information, call us on our Toll Free Number – (800) 236-1497

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