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Category: SEO Marketing Page 8 of 24

Email Marketing- Tips And Tricks To Achieve Best Conversions

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On February 21, 2013

In SEO Marketing

February 21, 2013

Email marketing, when done correctly, can be that one magical tool that can help boost your conversion rates, build brand value, and most importantly, add to your customer base. The end result of all this is a higher return-on-investment, which is every business owner’s ultimate goal. If you are new to email marketing, it might sound as easy as typing out an email and sending it to bulk email ids. However, when you actually get to it, you realize that it is a lot tougher than that.

While sending an email is as simple as hitting an email, the real challenge lies in making users actually read it, and act upon it. The following tips and tricks show you how to make that happen-

  • Ensure that your emails are spam-filter free- The first step to an effective email marketing campaign is ensuring that your emails land in the inbox of your recipients and not in their spam mail. Certain promotional keywords can make even the most fantastic email prone to spam filters, and must be avoided in email campaigns. The goal is to keep your email as authentic as possible.
  • Include a clear call-to-action- Remember that no matter how effective your email might be, chances are that only a small percentage of recipients will bother to read all the way to the end and see what you are trying to say. You need to ensure that whoever opens your email is immediately prompted to a clear action, in the form of a link or any other call-to-action.
  • Resend effective emails- Even though this should be a no-no in an ideal world, but the truth is that when it comes to email marketing, a little bit of nudging is necessary. So if you didn’t achieve the desired results with your first email, resend it with a little tweaking a few more times for better results. Sending it thrice usually does the trick.
  • Design your landing page in tandem with your email campaign- When you have crossed the first two obstacles of getting recipients to open your email and act upon it, the last thing you want is your plan to backfire at the final stage. To avoid this, you need to work on your landing page, and ensure that it is well-coordinated with your email. You do not want users getting confused when they land on it, and bouncing off just as quick.

Check Out The New Myspace

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On February 14, 2013

In SEO Marketing

February  14, 2013

So Myspace is all set to make a momentous comeback, and is already sending ripples in the world of social marketing. The new Myspace layout has a lot to offer to business owners, and even though the site is still in its beta version, there is a lot that you can do to start planning your profile and doing the groundwork for a great start. Myspace is branding itself as a “social entertainment network”, as it shall include a lot more than just social networking, including movies, TV shows, music, and a lot more!

To set up an account on Myspace, you shall first have to choose a category that you belong to, out of categories like brand, fan, comedian, etc. This selection shall be important in deciding your account type, but you shall be able to change it later on. The site is being closely integrated with other popular social networks like Facebook and Twitter, and shall make it possible to not only connect with friends you have on these networks, but also share your Myspace status updates on other social media sites.

A striking difference between the new Myspace and the older version is that this one has a much simpler interface. You shall notice this right from the get-go, with the process of updating your profile information being a lot easier and quicker. The home page brings together the best of everything, right from a cover photo to a section dedicated to your website’s link, which is great for businesses. The “manage” option in different profile types allows you to customize them as per your selected choice, and also easily upload files. The new Myspace is laying major focus on music and audio clips, and this just might be what makes it stand out in the social media sea.

Once you are done with setting up your profile, you shall be able to post updates of up to 150 characters and a photo. You shall also be able to customize your stream and add filters to it, to decide what kind of information you want to see in your stream. Since the website is still in the Beta version, you can only join it via someone who already has a profile on it. You can then connect your existing social media accounts to your Myspace page to add more connections.

We at Centex Technologies provide Social Media Marketing, SEO and PPC services to clients in Austin, Dallas and Killeen areas in Central Texas.

Tips On Engaging Teens On Social Network

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On February 7, 2013

In Internet marketing, SEO Marketing

February 7, 2013

With teenagers and people in their early twenties forming a major part of the target audience of most websites, it is important to tweak your marketing strategies to cater to this category of users. When it comes to targeting teens, social networks are the go-to junction, since almost every teenager (a whopping 93% of teenage internet users) has an active profile on these websites. However, you must realize that conventional marketing techniques are very less likely to appeal to teens, and to grab their attention, you must add a fun element to whatever you do. The following tips tell you just how to do that-

  • Remember that teens have short attention spans and if they aren’t captivated in the first ten seconds, they are likely to just hit on the next button. So make sure to have humorous introductions, and keep content brief and smart. Boring and unoriginal content is a big no-no when it comes to youngsters.
  • When targeting teens, it is important to highlight the “share” button since teens love to be able to share something they find interesting with their peers.
  • A new tool that has massive scope for captivating teens on Facebook is the cover photo. This huge space at the top of your Facebook page is the first thing people see when they visit your page. Constantly updating it with humorous photos, or maybe even hand-drawn images is a great way to strike a lasting impression on teenagers.
  • With nearly 1 million teenagers visiting Instagram every month, this is one site that you cannot choose to ignore. The reason behind this site’s popularity is its simple interface and the fact that it banks upon pictures. How you use it to market your business is completely up to you, but just remember to keep it original and creative!
  • Another amazing way to connect with teens on social media is to encourage them to upload their own content. Right from videos of how they use your product to blogs on their shopping experience, teens shall love to be able to contribute to a website and see their contributions posted for others to view.
  • Finally, when targeting teens, you need to remember that most of them are accessing the internet through mobile phones. So you need to ensure that all your marketing strategies target multiple screens.

We at Centex Technologies is a Dallas based Internet Marketing and SEO company that provides PPC, Local SEO, Website Designing and Development services to its clients. We serve Austin, Killeen, Dallas and other areas in Central Texas.

Promoting Your Business With Quora

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On January 22, 2013

In Internet marketing, SEO Marketing

January 22, 2013

When it comes to internet marketing, there can never be a point where you can put a full-stop and decide that you have explored all that there was to. The ever-evolving online world presents an endless array of opportunities for its users, and Quora, the dynamic question-answer website is one of those. If you haven’t yet incorporated this unique website into your online marketing strategies, now is a great time to start, and we show you just how to-

  • Use Quora for your content- Whether you have been experiencing writer’s block on your blog, or simply would like to share your expertise on a particular topic with a large audience, Quora is the go-to website for you. Simply find the right question to cover your topic, and answer away!
  • Convert online interactions into offline relationships- This can be tricky to do, and needs to be done very strategically. With most people being paranoid about interacting with strangers online, and understandably so, you must ensure that you are reaching out to a relevant audience, and keeping your interactions completely professional. Quora has a “direct message” feature, which when used smartly can be a great way to build your user base.
  • Never indulge in self-promotion- When people come on a website like Quora, what they are looking for is value-based information, and not blatant self-promotion. Make sure you adhere to this purpose, and abstain from promoting any of your services or products. A brief mention of what you do and who you are in your bio is all that’s needed. Then on, you just have to let your knowledge and communication skills do the rest.
  • Use it as a tool to analyze the market- What gives Quora an edge over other social media networks is that it divides its audience into different categories, which means that when you are answering questions under a particular category, your answers are being viewed only by people who are actually interested in that category. By analyzing the kind of questions these people are asking, you can understand what they are looking for, and subtly incorporate it into your services.
  • Don’t just answer, ask as well!- When you are on a question-answer website, the questions are just as important, if not more, as the answers. Think of innovative and thought-provoking questions to ask. This is much more likely to get you noticed than any amount of answers you might give.

We at Centex Technologies provides SEO, Local SEO, Internet Marketing and Website Design services in Austin, Dallas, Killeen and other surrounding areas in Central Texas. For more information, call us at our toll free number- (800) 236-1497

Google EMD Update

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On December 26, 2012

In SEO Marketing

December 26, 2012

For the sake of the users, Google has been regularly updating its search algorithm. The main intention of these updates is to eliminate websites which are poor in quality and also have recurring content which is not helpful to the users. “EMD update” focuses on eliminating poor quality similar match domain websites from search engine ranks.

Some of the business owners used to register domain name similar to the keywords for which they are optimizing the site for. This tactic worked and was used by SEO optimizers and business owners to capture top ranks in Google for various keywords, even when the sites were of inferior quality. With changes in Google’s Algorithm (with EMD update), Google has restricted inferior quality websites (with same domain name like keywords) to rank high on search engines.

EMD Update Is Really A Penalty?

Well No, EMD update is not a penalty it simply removes the “benefit” enjoyed by the same match domain names in search engine ranks. The EMD update, gives a leveled play field to all domain names which is based on quality of content.

Recovering from EMD update:
A lot of websites having domains names (with keywords) have faced a drop in their search engine ranks. Here are few steps that can help your website recover from EMD update:

  • You have to update your website with quality content. Make sure the content is for the users and not for search engines.
  • Update your website with Videos, Pictures, Infographics etc to make it more useful for users.
  • Delete inbound links which are spammy and do not have any positive influence on your website.
  • Share your website on social networks.
  • Update your content regularly.
  • If your business targets local clientele, make sure your website is submitted to prominent local business directories.

Centex Technologies is a Dallas, Killeen and Austin Texas based IT company providing SEO, Internet Marketing, Web Development and Website Design services. For more information, feel free to call us at – (800) 236-1497

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