February 21, 2013

Email marketing, when done correctly, can be that one magical tool that can help boost your conversion rates, build brand value, and most importantly, add to your customer base. The end result of all this is a higher return-on-investment, which is every business owner’s ultimate goal. If you are new to email marketing, it might sound as easy as typing out an email and sending it to bulk email ids. However, when you actually get to it, you realize that it is a lot tougher than that.

While sending an email is as simple as hitting an email, the real challenge lies in making users actually read it, and act upon it. The following tips and tricks show you how to make that happen-

  • Ensure that your emails are spam-filter free- The first step to an effective email marketing campaign is ensuring that your emails land in the inbox of your recipients and not in their spam mail. Certain promotional keywords can make even the most fantastic email prone to spam filters, and must be avoided in email campaigns. The goal is to keep your email as authentic as possible.
  • Include a clear call-to-action- Remember that no matter how effective your email might be, chances are that only a small percentage of recipients will bother to read all the way to the end and see what you are trying to say. You need to ensure that whoever opens your email is immediately prompted to a clear action, in the form of a link or any other call-to-action.
  • Resend effective emails- Even though this should be a no-no in an ideal world, but the truth is that when it comes to email marketing, a little bit of nudging is necessary. So if you didn’t achieve the desired results with your first email, resend it with a little tweaking a few more times for better results. Sending it thrice usually does the trick.
  • Design your landing page in tandem with your email campaign- When you have crossed the first two obstacles of getting recipients to open your email and act upon it, the last thing you want is your plan to backfire at the final stage. To avoid this, you need to work on your landing page, and ensure that it is well-coordinated with your email. You do not want users getting confused when they land on it, and bouncing off just as quick.