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Category: SEO Marketing Page 9 of 24

Yahoo Answers For Promoting Your Business

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On December 13, 2012

In SEO Marketing

December 13, 2012

Yahoo Answers, the question and answer site by Yahoo, has become one of the most popular social interaction communities on the Web. With so many people spending a lot of time in discussing and commenting on a range of issues, Yahoo Answers enjoys the number two position (as per comscore) when it comes to the most popular Internet reference sites.

Yahoo Answers has global, country and category leaderboards. It works on a point system wherein users can graduate from the first level to the seventh. The country and global leaderboards keep an account of the users who have maximum points. On the other hand, the category leaderboard shows the top 10 with the maximum best answers from a particular category. All this makes sense to a business owner who needs to promote his business over the web. Here are some tips and tricks about how to use Yahoo Answers in promoting your business.

  • The more actively you are involved on Yahoo Answers, more is the probability of you getting quality business inquiries from people who need your services/ products.
  • Whenever you comment on Yahoo Answers, you must make sure you mention your website link in the relevant answer. When a user reads your answers, he can click on the link provided and can reach your website. It is important that you do not indulge in direct advertizing. Also, you must not put up your website link if it does not have any association with the question being discussed.
  • You can display your expertise in the field that you are a part of. You should respond to the questions in the best possible manner so that you can build your reputation of an expert in your particular field.
  • Yahoo Answers is very beneficial if you want to get a better understanding of your target audience. For instance, a dance instructor can go to the relevant category and learn what dance forms are popular and then design his dance classes accordingly. You can serve clients in a better way after reading so many opinions.
  • One of the most exciting features of Yahoo Answers is that whenever users enter a query on Google search, discussions on Yahoo Answers score high on search ranks. This way you can reach many users by just earning the Best Answer points for a particular question.
  • You can also develop your networking skills on Yahoo answers by interacting with like-minded people who are probably in the same business as you.
  • Last but not the least, generating fresh ideas is imperative for the progress of any business. By being active on Yahoo Answers you can certainly get inspired to work more zealously towards your business.

We at Centex Technologies provide SEO and Internet Marketing services to our clients in Central Texas. For more information, call us at our Toll Free number – (800) 236-1497

YouTube Channels For Promoting Your Online Business

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On November 28, 2012

In SEO Marketing

November 28, 2012

Advertizing is an integral part of any business’s marketing strategy. A good advertizing campaign can do wonders to the success of the product as it ensures that the right message reaches to the right audience. With the advent of online media, there is no doubt about the fact that the consumers today get a great deal of information from the internet. YouTube is one such medium that has a huge reach to audiences worldwide and can be used as an effective medium for online promotions.

With millions of videos being uploaded on YouTube every single day, it can be difficult for you to put your video across viewers. So there has to be an effective strategy in place so that large number of viewers subscribe to your channel and eventually become your customers. Some tips can come in really handy in this regard.

  • The key factor is the quality of videos being uploaded. If the videos are not of high resolution or if they lack useful content, then you might not get the desired response from them. A good quality video will get more number of viewers and will also make sure that maximum people subscribe to your channel and share it with others on social networks too.
  • As per stats, around 23 percent of the viewers watch You Tube videos on other websites rather than on You Tube itself. Hence it is worthwhile to embed the links to your You Tube channel on your blog and on promotional pages on social networking sites like Facebook and Twitter.
  • Updates are very important. The business firms should keep in mind the fact that the content is to be updated regularly.
  • The videos should be tagged in an appropriate manner so that the viewers can easily search for the required content.
  • Leaving video responses on other YouTube channels is yet another effective way to attract more viewers to your channel and increase the website traffic.
  • Another tactic that works really well is to give your You Tube channel an identity in the form of a logo or a brand name. This is really helpful for the users to recognize your business whenever they are online.
  • Video testimonials on the YouTube channel that depict how your business successfully helped the customers to meet their needs and demands can be another way of promoting business. While communicating with new prospective customers, one can put in the link to these videos so that the people can come to know about the benefits that are available to them.

It is advised to create and promote Videos on YouTube and other video submission portals to increase your brand’s awareness. We at Centex Technologies provide Video Optimization and SEO services to our clients. For more information, call us at (800) 236-1497

How Important Are Reviews From Your Customers On Google Places?

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On November 14, 2012

In SEO Marketing

November 14, 2012

Not having a Google place listing can be a frustrating experience as a business owner, especially considering how many people turn to Google places each day to find what they need. If you are wondering what you can do to improve your listings, one of the biggest goldmines that you can possibly hit is that of customer reviews. If you crack a way to get customers to drop a review each time they avail your services, you’ll be amazed at what a long way this can go to boost your listing.

Customer reviews on Google places work in two ways for your business. The first is of course, as mentioned above, a better listing on Google Places for your industry. The benefits of having top ranks on Google places go without saying. It means that every time someone searches for the products/ services that you provide, in the region that you are based, your name will be right there around the top. The second benefit that comes with having customer reviews on Google Places is the word-of-mouth marketing that it generates for your business.

With customers sharing honest opinions about businesses all over the web, a huge fraction of internet users relies on these reviews more than any other form of advertizing, to decide on the reputation of a particular business. If you manage to get enough positive reviews on your page, customers are sure to have no second thoughts while picking you over your competitors with lesser reviews. However, it is important to ensure that you keep your strategy of gathering reviews absolutely white-hat, since generating fake reviews is sure to backfire soon enough, pushing you way below on Google Places listings.

As in everything else, in Google Places reviews as well, with the good comes the bad. So if you are putting yourself out there for positive reviews, you must also be ready for the inevitable negative ones. The good news here is that by tackling these negative reviews in a positive way, you can dampen their impact and make them work in your favor as well. This can be done by responding in a smart way to these reviews, explaining why the issue mentioned arose, and how you plan to resolve it in future. You can also offer some compensation to irked customers. Doing so will improve your company’s goodwill among prospective customers who read these reviews.

We at Centex Technologies plan Google Places Optimization for our clients providing local services. We are located in Austin, Dallas and Killeen Tx. For more information, feel free to call us at our Toll Free number – (800) 236-1497

How To Utilize Google Maps For SEO

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On October 30, 2012

In SEO Marketing

Google Maps are an indispensable part of our online activity, and come in handy each time we want to search for a local business. Most business owners understand the impact that a good Google Maps listing can have on their online marketing strategy, which is why even the small sized businesses take out the time to fill out their Google Maps listing. This, however, is just the first step to actually use Google Maps – Optimizing Your Business For Google Search.

So how can you go from being shoved behind in the “more results near XYZ cities” to earning a coveted spot in the Google ten pack? Here are some essential tips to guide you through-

  • Verify information on your listing- This is the first and most basic step, but can make a huge difference, considering the major stress that Google has always laid on relevancy and authenticity. Something as simple as listing two different business addresses can make Google discredit you. Make sure that the information on your website’s contact page is the same as that on Google Maps.
  • Increase your inbound links- One of the easiest ways to bring yourself higher on Google Maps listings is by increasing citations and inbound links from genuine local sources. Registering on reputed directories is a good way to start.
  • Collect user reviews- User-generated content is always given high emphasis by Google, and the same stands true for Google Maps. Even though there is sure to be an occasional negative review, that should not make you shy away from encouraging users to share their experience. Start with your most dedicated customers, and gradually lead others to your listing through Calls-To-Action.
  • Choose category associations correctly- While filling your Google Maps listing, you can use up to 5 categories for your business. Choose these categories wisely, ensuring that the first one clearly reflects what your business does, and the subsequent ones have your keywords and location.
  • Do the right SEO- Google Maps listings and SEO are closely interlinked, which makes it important for your to use basic SEO techniques in your Google Maps listing. For instance, you need to ensure that the anchor text in inbound links has location keywords; and that the listing description has relevant description, while still having keywords.

Centex Technologies provide complete SEO services to its clients located in Austin, Dallas and Killeen regions. For more information and techniques on how to optimize your business locally, call us at our toll free number – (800) 236-1497

Video Optimization Benefits: Promoting Your Business Videos Online

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On October 22, 2012

In Internet marketing, SEO Marketing

October 22, 2012

Videos are becoming one of the most sought after means of advertizing for small and big businesses alike due to the impact they have on consumers. On watching a video, a consumer can get a better insight into what your business is all about and it becomes easier for you as a businessman to highlight the best features of your business. For being able to produce the best video content for your consumers, it is essential to work on video optimization for enriching the content on your videos.

Research shows that people are more likely to watch a video than read a whole article when searching for a service or product online. Videos are believed to be more engaging and more effective at putting across the message to prospective consumers. However, there are a few things to be kept in mind when making a promotional video and the following is a list of some of them:

  • The message in the video should be very clear making it easy for the consumer to understand what is unique about your business. You can also show a comparative analysis of your product and offer special offers like discounts or gifts for those who see the video.
  • For a video to be captivating, it should be able to deliver the message in the shortest time possible. The longer the video, the higher the chances are of the audience losing interest and clicking away.
  • The distribution of the video is an equally important aspect to consider, as it should be visible in as many places as possible for maximum impact. Search and video optimization in this case can be very helpful, as it will ensure you use the right tag words that will be able to fetch more viewers.

To attract maximum traffic for your video content, video optimization is extremely important as it helps you make your videos interesting and accessible to the widest audience. Videos that are optimized have higher chances of ranking higher on search engine results having a direct bearing on the revenue of a business. Video optimization takes care of the following things:

  • It ensures relevant keywords are used.
  • It takes care of popups preventing visitors’ popup blockers from blocking your video.
  • The videos are encoded with good metadata such as the title, date, description, etc.
  • Video optimization also includes social bookmarking tools, which let a viewer share the video with others.

Centex Technologies provide Video Optimization services to businesses who want to increase their overall web presence. We work on creating videos, optimizing videos for better performance, and submitting them to appropriate video sharing sites. For more information call us at (800) 236-1497

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