Category: SEO Marketing Page 11 of 24

SEO Friendly Code: What It Means?

On August 6, 2012

August 6, 2012

Correct and well-formed code is an essential pre-requisite when building a website. The code of your website has a direct impact on how it is indexed by search engines and eventually how high it will rank in search results. This makes proper code structure one of the key considerations for any SEO campaign. You must ensure that tags are well closed and the source code that you specify is not confusing for search engine bots. If you are using open source scripts, both too new and too old scripts are best to be avoided, because while the former might not be recognized by most browsers, the latter is likely to be valid just for a single browser.

By failing to abide by the pre-programmed set of rules that spiders are designed to follow, you can put your website at a risk of being improperly indexed, or even worse, not indexed at all. If your site is not indexed, any amount of SEO efforts cannot help to boost your rankings, which emphasizes on the need for SEO-friendly code. Once your code is correctly formed, you can then concentrate on optimization efforts, without having to worry about technical pitfalls coming in the way. The trick is to keep your code as clean and simple as possible.

You will be amazed at how a well-structured code not just works for your website’s rankings on search engines, but also helps it to work better by improving loading time and increasing multi- browser compatibility. Even though you will find that there are no set rules that go into the creation of a perfect code, especially considering the ever-changing dynamics of ranking algorithms of search engines, every little effort to fine-tune your page will pay greatly in terms of improved rankings.

The following tips will guide you on how to design your website’s code for superior performance as well as search engine optimization-

Do not use too much of JavaScript as search engines have trouble reading JavaScript.
Avoid using flash in the website.
Use H1, H2, etc tags as and when required.
Webpages created should be readable for search engines.
Include your most important keywords in the meta tag
Choose the text of your description carefully, keeping the most relevant part first
Avoid spamming using hidden keywords unless you want to get banned
Try to use the keywords in your links, as well as domain name if possible

Centex Technologies is a SEO Service Company engaged in SEO Web Development, SEO Website Design, On Page and Off Page Search Engine Optimization Activities and Internet Marketing serving Austin, Dallas, Killeen and other Central Texas areas. For more information on SEO services in Dallas, call Centex Technologies at toll free no – (800) 236-1497

Restaurant Website Design Tips: Austin Web Development

By centexitguy

On July 28, 2012

In SEO Marketing

July 28, 2012

The measure of success for a restaurant website is that it’s supposed to get people to your restaurant. That’s it. For this, the basic principles are that the website has to be user friendly, easy to go through, have organized information and should exhibit some branding items from the restaurant itself. Your website is supposed to supply the potential customers with vital information regarding the menu, location, charges, expert services etc. The website design for a restaurant is as significant as the interior layout of the restaurant if not more. The website of a restaurant speaks volumes about its character and personality.

Designing Tips For Restaurant Websites

Prominent menu
The menu should be clearly visible in the primary navigation or a noticeable button. It’s the first thing a diner will look for when navigating through your website. The menu should be laid out neatly with the prices and appropriate descriptions if any.

Location
Your website should make it easy to track the location of your restaurant. For this, you can offer your visitors free mapping services that they can have direct access to from your website. You can also incorporate a proximity search function if you happen to have many locations. This will help your clients locate restaurants that are nearest to them.

High Quality Pictures
High quality pictures of the dishes you offer will stimulate all the senses of your clients. After all, dining is an activity that involves seeing, smelling, tasting and feeling. Good pictures on your website will help sell your food as well as offer a great description to those browsing through your website. You can take the help of an experienced professional photographer for the job.

Easy Reservations & Orders
Ensure that your preferred method of contract is prominent on your site. The numbers to call and the operating hours for reservations should be clearly mentioned on the website. Mention clearly the need to fill any online forms, requirements for fax orders and the information you will need for fulfilling the order. It should be a hassle-free experience for the client.

Reinforce Your Brand
Building a distinct brand in today’s competitive restaurant industry and standing out can be quite a daunting task. Pay attention to the logos, colors, font choices and graphics you use on your website. They should be recognizable as part of your restaurant.

Constant Updates
Keep updating your website with important information about your restaurant. Mention any event, specials or changes in the menu regularly. Your updates could be pleasant little surprises for clients who seek constant growth and change.

Centex Technologies provides Web Development and Website Designing Services in Austin, Dallas and Killeen regions. For more information feel free to call us at our toll free no – (800) 236-1497

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Google Plus And Google Places Merge

By centexitguy

On June 12, 2012

In Internet marketing, SEO Marketing

June 12, 2012

Google’s recent announcement of merging Google plus with Google Places has come as a shock to many web masters and Internet Marketing specialists. Couple of weeks back, Google launched Google plus Local Pages and integrated the Google Places Business Listings into its Google plus social network. Even though some business owner seems to be disoriented by the change, it is believed that the change will make things simpler for everyone in the long run. Business owners can still use Google Places to manage their business information while users can rate, review and upload photos related to the business through Google plus Local. For web users, the best part about Google plus Local is that they have access to personalized recommendations and can take advantage of the same while selecting a local business.

One of the major changes that will be seen in Google plus Local Pages is the design layout of business listings. In addition to this, the integration of Zagat reviews and a “circles filter” make it all the more appealing. The circles filter helps you find reviews and recommendations from friends/family/colleagues etc while Zagat reviews will ensure that the business reviews are more personal and genuine.

Google plus Local Pages are also integrated across Google properties. Users will be able to discover Google plus Local pages through a search on Google.com, Google Maps, in mobile apps or through a search on Google plus. This will make Google plus a great local search destination with much better content and more user-friendly functionality. Users will be able to sort and filter search results in terms of “your circles” which will instantly let them get in touch with places “touched” by friends and family. The Google plus Local pages are visually more interesting than the ones of old versions of Google Places. Users can indulge in social interactions like on Facebook and Twitter and business owners can take advantage of the same by interacting with their customers at a more personal level. No doubt, people will enjoy the perks of using Google Local Listings as usual with the additional benefits of richer pages and Zagat ratings.

For Internet Marketing, SEO and Google plus Local Optimization, feel free to call us at Centex Technologies (Killeen (254-213-4740) or Dallas (972-851-7878) Office). We provide SEO, Internet Marketing, Web Development services to our client in Austin, Dallas and other locations.

Austin Search Engine Marketing – Internet Marketing Austin

Web Development Tips: How To Create A Well SEOed Website

By centexitguy

On June 7, 2012

In SEO Marketing

June 7, 2012

The key to effective web development is to be clear about the results that you expect from your website, right from the get go. An ideal website is one that is made with a precise vision of the purpose that it intends to serve, grasps the attention of its users, and is search-engine friendly. Discussed below, are the key steps involved in web development-

Collect information that is relevant to your site- This is the first, and most basic step that you need to take to get started with web development. “Content is the king”, and with a strong backup of relevant content, you’re all set to get started.

Carry out a domain name research- The domain name that you choose for your website is a critical factor in determining its popularity. Choose one that’s simple, easy to remember, relevant to what your website offers, does not infringe on copyrights, and ends with a dot com suffix.

Research your competitor websites-Before getting started with your website, look into the top-ranking and most successful websites that turn up for the keywords that you are targeting. Carefully observe what they are doing right, and smartly incorporate it into your website.

Choose the right title for your website- Once you have decided on your website domain name, the next step is to choose a title that concisely describes what your website offers.

Choose the right website host- Research for the right host for your website, looking for one that is flexible in its server types, has an easy control panel, is available for customer support, and does not have blackholed IP’s in its network.

Categorize and tag your website- While this is an essential step to making your website search engine friendly, the main purpose of doing it is to make it easier for your users to navigate.

Submit your website to search engines- Once you are confident about the design of your website, and have implemented critiques from knowledgeable friends and acquaintances, you are now ready to take the plunge into the world of search engines by submitting your website on them. Review your submission after 3-4 months to see how you are faring.

Once you are done with the process, you can start with regular SEO tasks for link popularity building. For more information on creating SEO friendly Website Design, call us at Centex Technologies – Killeen (254-213-4740) or Dallas (972-851-7878) Office.

SEO Austin – Web Development Austin – Web Design Austin

Social Media Benefits

By centexitguy

On May 25, 2012

In Internet marketing, SEO Marketing

May 25 2012

Social media has revolutionized the definition of online marketing, becoming a must-have for every SME, as well as individual. Even though some might criticize it as an invasion of privacy and a wastage of time, the bottom line is that of you are not a part of social media, you practically do not exist- at least for the millions of internet users logged in to these networks. Facebook, Twitter, and Pinterest are some of the leading names in social networks/ media. Even if you look to promote your business locally in Austin or Dallas, social media can be of immense help. Here’s a look at how having an active presence on these networks can be beneficial to you:

Online visibility– The biggest benefit of social media, from a businessman’s point of view, is the fact that it introduces your prospective clients to your business. It is almost like a free advertizement reaching out to millions.
Customer feedback– The feedback that a customer will give you on your social media profile is likely to be a lot more casual and honest, then if say, you asked him to fill a feedback form. You can make the most of this, by listening to what your target users are saying, and making efforts to improve your business. Specially in closely knit local markets of Austin or Dallas, referencing can be of great benefit.
Visual updates– The impact left by an eye-catching photograph is much more than that created by a block of text. Social media lets you bank on this fact, by serving as a platform where you can regularly update pictures of your latest products or services, and let your users know what’s on offer.
Engaging customers via personal interaction– Once a prospective customer adds you to their social media profile, your battle’s half won. Now, all that you have to do is figure out a way to keep them engaged. This could be via an online poll, contest, or simply a discussion. By encouraging customers to interact on a personal level, you increase the chances of customer loyalty.
Personal profile– Social media is also an immensely useful tool for “marketing oneself”. If you, as an individual, have any special skill that you would like to share with prospective employees, you could use social media as a platform to showcase your work, and reach out to them, which would have been very difficult else wise.

Overall, social media is a necessary evil, which can be as good or as bad as you make it to be. Use it smartly, ethically, and most importantly, regularly, and you’re on the highway to success!

We at Centex Technologies provide social media marketing services which include managing social media profiles and placing advertizements according to demographics of target users. For more information on our SEO, Internet Marketing, Web Development and Website Designing services call us at Killeen (254-213-4740) or Dallas (972-851-7878) Office.

SEO Austin – Web Development Austin