Category: SEO Marketing Page 6 of 24

Viral Video Creation Tips

On July 30, 2013

July 30, 2013

The impact of viral videos as a social marketing strategy cannot be denied, with this being the quickest way to have millions of viewers visiting your website and social pages. No wonder, most businesses are employing an entire team to work on the creation viral videos. So how exactly do you make your video go from being just another video on the web, to a viral one, that people want to watch, re-watch, and share? Here’s a look at the common thread that runs through videos that go viral, and expert tips on how to create such videos:

Keep it short and simple: Research shows that most viewers lose interest in a video within the first 60 seconds of watching it. Unless absolutely necessary, keep your videos short and crisp, and make sure that the point of the video is obvious in the first few seconds of watching it. This increases the chances of the video getting shared, and hence going viral.

Create a brand persona and stick to it: When creating a viral video for your brand, it is important to ensure consistency in the brand image that is depicted through your video. This could be through the use of a mascot, a comedian, a central-running theme, or anything else that you would like to be associated as a parallel to your brand.

Unbelievable content: Creating a video that ends up with users asking “was that real?” is a no-fail strategy. Not only does this make the users want to click on the replay button, but it also makes them want to share the video and spread word of it in their social circle. This could be achieved through the use of illusion, or simply by parodying a theme that can be linked to your brand.

Funny videos: Being able to make your viewers laugh through your videos is a surefire way to make the video go viral. Right from baby conversations to talking animals, we’ve seen it all, and we all know that nothing works like laughter does! If your video really is funny, you could get away with blatant promotion by connecting the theme of the video with your brand.

User-generated videos: Offering users to create videos and upload them on your website as a part of an online contest, can work wonders, if done correctly. Users are likely to put in a high amount of creativity out of the pride factor involved in having their video selected.

We at Centex Technologies provide Video Optimization services for businesses to generate brand awareness. We work to create viral video campaigns to make sure it reach out to masses. For more information, call us at – (855) 375-9654

Tips On Engaging Your Customers

By centexitguy

On July 8, 2013

In Internet marketing, SEO Marketing

July 8, 2013

As anyone involved in online marketing would know, referral marketing is emerging as a key component of the online marketing strategies of businesses, laying emphasis on the need for effectively engaging one’s customers. Contrary to what one might think, this engagement marketing is not merely about having lofty feel-good conversations with customers on your Facebook page or blog comments, but is actually about the depth and value of this communication. The following tips highlight some effective ways to engage your customers and generate visible results for your business-

Work on the customer experience- When your customers call your business, your aim should be to go to every possible length to ensure that the experience is a pleasant one and they would be encouraged to call again if the need be. Right from having a well-trained crew of customer representatives to having a reliable phone system in place, the little things in this respect can make a significant difference.

Keep the communication going– Once you have the contact information of an existing or potential customer, it is your role as a business owner to make a continuous effort to keep communicating with them. However, as you do so, it is important to remember that subtlety and moderation are the keys. Even if your customers do not read the emails you send them, just seeing your name constantly in their inboxes is enough to make them think of you the next time they need a similar service. Giving out free samples and reward gifts to customers via these emails is a great way to make them look forward for more.

Make the most of social media– Social media is a wondrous tool for business owners looking for ways to engage their customers. With the multiple social networking channels available, the opportunities that can be explored in this regard are endless. You need to understand that each of these social media sites is different, and you have to establish a unique campaign for whichever site you are a part of. Keep offering your customers new and refreshing content in the form of blogs, info-graphics, surveys, polls, giveaways, etc. Your aim should be to be relentlessly innovative and persistent in your efforts.

With all the above-mentioned tips, it is important to keep a tab on the effect of these efforts on your customers, and having a clear picture of what’s working and what isn’t for your business.

We at Centex Technologies provide SEO, Social Media Marketing services to its customers across Texas. For more information, call us at – (855) 375-9654

Google Penguin 2.0 Update And What To Expect From It

By centexitguy

On June 7, 2013

In Internet marketing, SEO Marketing

June 7 2013

The next update from Google is here, and webmasters the world over are eager to know what this could mean for their websites. Rolled out on the afternoon of May 22, 2013, the latest update from Google has affected approximately 2.3% of Google search queries in English, and the impact is expected to keep spreading. Even though this is technically the fourth Penguin update by Google, insiders are referring to it as Penguin 2.0, since the previous two were simply data refreshes, while this is an all-new algorithm.

Here’s a look at what changes webmasters can expect to see in Google search results over the coming summer, and who needs to be worried about Google’s latest update-

Apparently, website owners whose focus is on providing high-quality and engaging content to users have no reason to worry this time around. Google’s aim is to bring compelling sites that users love higher in its organic search results.

The Penguin 2.0 update is being stated as the next generation of Penguin updates, and is claimed to be a lot more comprehensive and deeply impacting towards detecting and eliminating black hat web spam from Google search results. So if you have been spending a lot of time generating back links on black hat sources, this might not be a great summer for you.

Google is laying major focus on paid advertorials and linked websites through Penguin 2.0. Those indulging in these practices shall be required to offer clear and concise disclaimers of the ads being paid to users, and shall not be allowed to float page rank on Google.

Penguin 2.0 is making an effort to address specific user complaints that have been flowing in over the past year. For instance, users have been complaining about spamming in search results for “payday loans” on Google.co.uk. Issues like these shall be addressed through the sophisticated algorithms of this update.

Through its latest update, Google intends to completely deny value to link spammers through a “completely different system of link analysis”.

Focus shall also be laid on hack site detection, along with efforts to improve communication with webmasters. Google is making an effort to provide more concrete details with exemplary information to webmasters on how to deal with hacking threats.

Websites that were pushed to the “border zone” through previous updates have a ray of hope as Penguin 2.0 shall focus on refining search results for these websites.

Websites that are perceived as authorities in a particular space e.g. medical, travel etc. can also expect to be pushed higher on Google search results.

Why Your Austin TX Business Should Be Active On Forums

By centexitguy

On April 29, 2013

In Internet marketing, SEO Marketing

April 29, 2013

Forum marketing has emerged as the go-to tool for savvy online marketers, who are willing to engage a relevant audience with minimal efforts. When done correctly, forum marketing can go a long way in building your Austin TX business’ reputation in the online world, and encouraging internet users to visit your website. The key to efficiently market your business on online forums is in choosing the right forums for your business. Most businesses make the mistake of wasting their time and efforts on forums that are not really worth it. Here are some of the top features to look for in a forum-

It should have around 15-20 new posts every day, and should have at least 1000 members. The total number of posts on the forum should be around 10000.
The forum should not be flooded with spam.
Make sure the forum you are posting on has not been created by your direct competitor.

A good way to look for relevant forums is to search on hub sites like Board Tracker using the niche-specific keywords for your business. You can also ask people in your circle, such as employees and business associates, about the forums that they are active on.

When it comes to forum marketing, consistency is the key. Once you find a forum that meets your needs, waste no time in registering on it and becoming a member. Seniority plays a major role in determining your impact on most online forums. Also remember that forums should be viewed as a long-term marketing strategy, as opposed to a way to let word about latest advertising offer.

As insignificant as it might seem, your username and avatar on forums have a significant impact on how you are perceived by other members. Using your real name could be a good idea if it is strongly associated with your business. Remember to keep things simple and thoroughly professional. Also take out time to create an impressive profile on forums, with a clear description of what your business is all about, and what your areas of expertise and experience are.

Before getting active on forums, take out some time to get a sense of the community and understand the general tone of the forum. This will avoid you being shunned away as a newcomer. Make an effort to make worthy contributions to the forum, as this shall help to build your respect among the users, allowing you to gradually introduce more aggressive marketing campaigns.

Image/ Photo Optimization Tips

By centexitguy

On April 25, 2013

In SEO Marketing

April 25, 2013

Photo optimization is a must-have online marketing tool for modern businesses, as images are going on to become the new content. While the impact of text cannot be underestimated when it comes to content, yet the effect that can be achieved with a well-shot image cannot be matched. If you are ready to step into the world of photo optimization for your business, there are a few basic rules that you shall need to bear in mind to be successful at it.

The first step is to choose the correct image. A beautiful photo can add a dimension of vibrancy to your text, and is what shall actually sell your page. Remember to stay away from copyright issues by using images that are Creative Common licensed, or even better, sharing and optimizing self-captured shots.

The next important thing is how you name the image. Refrain from generic image titles, and instead choose a name that is descriptive yet simple. You might want to observe phrasing patterns that work well for your users and try to incorporate them into image names.

Alt tags are an important component of image optimization. Make an effort to fill out all the alt tags for images on your website, using plain English for file names instead of stuffing them with keywords. You can avoid filling alt tags for decorative images, to prevent being flagged for over-optimization by search engines.

If you are optimizing multiple shots of a single image, remember to fill out individual alt tags for each of these images. This will help to guide specific searches for these shots to your website, serving as an effective SEO tool. Refrain from using larger images as these shall prolong loading times on your website. Instead, you can provide an option of a pop-up to view larger sizes of smaller images. Several online image editing tools allow you to reduce image file size to the minimum required to maintain the image quality.

Be careful while choosing file formats for images. While JPEGs usually work best in most e-commerce platforms, PNGs and GIFs are suitable for decorative images. The trick is to keep the quality of images high while reducing file size as far as possible.

Finally, take out time to test your images and see what works best for your customers and your business. Right from product images per page to image angles, testing is the best way to know just what your target audience is looking for.