July 8, 2013
As anyone involved in online marketing would know, referral marketing is emerging as a key component of the online marketing strategies of businesses, laying emphasis on the need for effectively engaging one’s customers. Contrary to what one might think, this engagement marketing is not merely about having lofty feel-good conversations with customers on your Facebook page or blog comments, but is actually about the depth and value of this communication. The following tips highlight some effective ways to engage your customers and generate visible results for your business-
- Work on the customer experience- When your customers call your business, your aim should be to go to every possible length to ensure that the experience is a pleasant one and they would be encouraged to call again if the need be. Right from having a well-trained crew of customer representatives to having a reliable phone system in place, the little things in this respect can make a significant difference.
- Keep the communication going– Once you have the contact information of an existing or potential customer, it is your role as a business owner to make a continuous effort to keep communicating with them. However, as you do so, it is important to remember that subtlety and moderation are the keys. Even if your customers do not read the emails you send them, just seeing your name constantly in their inboxes is enough to make them think of you the next time they need a similar service. Giving out free samples and reward gifts to customers via these emails is a great way to make them look forward for more.
- Make the most of social media– Social media is a wondrous tool for business owners looking for ways to engage their customers. With the multiple social networking channels available, the opportunities that can be explored in this regard are endless. You need to understand that each of these social media sites is different, and you have to establish a unique campaign for whichever site you are a part of. Keep offering your customers new and refreshing content in the form of blogs, info-graphics, surveys, polls, giveaways, etc. Your aim should be to be relentlessly innovative and persistent in your efforts.
With all the above-mentioned tips, it is important to keep a tab on the effect of these efforts on your customers, and having a clear picture of what’s working and what isn’t for your business.
We at Centex Technologies provide SEO, Social Media Marketing services to its customers across Texas. For more information, call us at – (855) 375-9654