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Benefits of Customer Relationship Management Software

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On May 23, 2011

In Software Development

May 23, 2011

CRM stands for Customer Relationship Management and has become an inherent need for all businesses today who wish to attain success. The customer relations aspect of any business cannot be ignored as the kind of relationship that is shared with the consumers is the deciding factor for the amount of sales and repeat sales that are going to occur in the future. Without the loyalty of the regulars, a business cannot hope to make profits in the long run. It is thus deemed as a vital necessity to handle customer relations in the best possible manner so that the buyers remain satisfied and happy with the brand that they are endorsing.

CRM software can be developed to suit the needs of your business house. A CRM based software usually consists of some of the following aspects and helps reduce the everyday work for the employees in a considerable manner while also resulting in an efficient and effective way to manage interactions with consumers. Some of the tasks that such software helps perform are:

  • A CRM software records detailed information about the names, addresses and contact numbers of all the customers with whom the company is doing business and supplying products.
  • A comprehensive record of all the orders placed by the consumers also features in the software and is made easily accessible to be used whenever required.
  • There is an efficient system in place for the filing of any complaints or grievances that the customers may have with the business transactions involving them.
  • If any orders have been cancelled by the consumers after payment procession, the records of all these are also present in such software.
  • The billing details are included and entered. The customers can be saved the hassle of calling and confirming whether their order has been processed or not as they can follow up the delivery procedure of their product online using such the features provided by CRM software. This is only possible however when the software is an internet based one.
  • There are security elements in place to protect the financial information of the buyers that they give out when they make a purchase.

We at Centex Technologies provide complete development and deployment of CRM solutions. Do feel free to discuss with us about CRM solution best suited for your organization. We can be contacted on – 800 236 1496 (Toll Free).

SEO Austin – Web Development Austin

Proven Techniques To Enhance Your Conversion

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On May 16, 2011

In Internet marketing

May 16, 2011

For many business organizations, a minor 1% change in online sales conversions can indicate appending thousands of dollars to their bottom line. Because of this, many companies are honestly paying attention towards the strategies to enhance the number of conversions a website makes.

Some of the Proven Conversion Strategies are:

  • Create Trust: Trust can be created by appending trust symbols such as security icons, association badges etc. Moreover, one should position himself as a professional. Testimonials are a remarkable way to flaunt off one’s expertise.
  • Utilize Information Marketing: Create a whitepaper or e-book that renders real value to your prospects. When you do this, you get to pull in some email addresses for future marketing.
  • Make use of Images for Your Digital Marketing Materials: Even if your e-book is delivered only via download, by rendering an image of the e-book you make the product more tangible and genuine.
  • Remove Barriers on Your Web Forms: Request the bare minimum information from your prospects on your web forms. The more hoops you make them jump through, less likely they are to take that first step.
  • Place Forms above the Fold: Significant opt-in forms should be observable without scrolling down the webpage.
  • Use Effective Calls to Action: Links and submit buttons should state more than “Click Here” or “Submit”. They should include a strong call to action like: “Find out How We Can Amend Your Website” or “Download the Free Guide Now”.
  • Render Targeted Information for All Stages of the Sales Cycle: Some website visitors are there just to kick the tires and see how your company feels. Other visitors tend to deeply perform research prior to any purchase. Ensure that you put up information targeted for all the parts of the sales cycle.
  • Up sell on the Thank You Page: Once you have obtained a request for information, or even a purchase, use the chance to let them know about some other product or service that works well for them.
  • Write Compelling Headlines and Informative Copy: People do not read, rather they scan. Your headlines have to catch the attention of your visitor so that they stop glancing over and begin reading.
  • Foster Your Leads: Use drip campaigns to make a follow up marketing campaign.
  • Advanced Analysis: Use advanced techniques like A/B testing to find our which version of your website gets you maximum conversions.

Centex Technologies is expert in making your website stand out from others. We work to bring your website to the top of the Search Engine rankings. Contact us at (800) 236-1497.

Austin Search Engine Marketing | Internet Marketing Austin

Why Do You Need To Pay Attention To Network Security?

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On May 7, 2011

In Networking

May 7, 2011

With intrusion strategies becoming more sophisticated day by day, Network Security has turned into a hot topic of discussion. Long gone are the days when businesses managed to operate with an unprotected network.

Exploitation of computer networks is getting more common and it is completely critical for businesses to be able to protect themselves from serious threats that would aim to steal their information.

Network Security comprises of two basic types of securities. The first relates to the security of data information i.e. to protect the information from unauthorized access. And the second is the computer security i.e. to protect data on the computer and to thwart the hackers.

On World Wide Web or any network of a corporation, large amount of important information is exchanged on a daily basis. This information can be misused by the attackers. We need to pay attention to Internet Security for the following reasons:

  • To protect the private information from the outside users on the net.
  • To protect the information from undesirable editing, accidently or deliberately by the unauthorized users.
  • To protect the information from being lost and allow it to be sent to its desired destination appropriately.
  • To protect the message from undesirable delay in the transmission lines route so as to render it to the required destination in time, in case of emergency.

Another component of network security comprises of the computer security. Computer security intends to protect your computer system from undesirable harms stimulated due to the network. One of the major reasons for such damages is the computer viruses and spywares that can wipe off all the data from your hard disk or sometimes they could be destructive enough to cause hardware problems too. Beyond any doubt, the network must be protected from such sort of damaging softwares. The people who deliberately put such software on the network are referred to as Hackers. Below you will find the reasons regarding why we need computer security:

  • We need computer security as it helps in keeping off from various viruses.
  • Computer security programs help to fight against worms.
  • There is a need of protection from Trojan Horses as they are enough dangerous for your computer.

We at Centex Technologies provide consultation and advanced tools to help you prevent any misuse of your personal and financial information. Contact us today at (254) 213-4740.

Web Design Austin – Austin Search Engine Marketing

Top 5 Effective Video Optimization Techniques

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On April 23, 2011

In SEO Marketing

April 23, 2011

Top 5 Effective Video Optimization Techniques
Video optimization is in its infancy stage but is continuing to grow speedily. As more and more users will get access to the broadband services and social networks, the level of video utilization will grow even more. Below you will find some beneficial video optimization tips and tricks:
1. Create Compelling Video Content:
We know that the majority of the people and organizations creating video are not held to the expectations of the entertainment industry. Nevertheless, even the little guys need to devote time in thinking about how to create relevant video content that is interesting as well as engaging. Compelling videos usually lead to extra videos views, repurposing of your content on blogs, and extra inbound links from those writing about your video.
2. Build up Video Content Around Keywords:
When evolving your strategy for making promotional video content, make use of knowledge gained from website analytics and current search campaigns. Produce your video content around your top keywords. Cautiously think about how to utilize keywords within your content to present a targeted and valuable experience for those looking for information on your top keywords.
3. Exhaustively Optimize Video for Keywords:
Each video that you make should be carefully and thoroughly optimized. All the facets of the video file and posting should be well optimized for your targeted keywords, inclusive of its filename, tags and description.
4. Provide Strong Calls to Action:
Make an attempt to associate each video with a strong call to action, to change casual viewers into interested prospective customers. Calls to action can be as simple as clicking a link that directs the viewers to a related page of your website. Other most commonly known actions are like downloading a file, filling out a form, or subscribing to your video channel. These calls to action can be cited in the video itself, in the description area, or appear as a clickable link embedded in the video.
5. Submit Your Video to Multiple Sources:
In an effort to render the greatest breadth and exposure to your video content on the internet, make it a point to submit your video to a broad range of online video providers.
Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

Video optimization is in its infancy stage but is continuing to grow speedily. As more and more users will get access to the broadband services and social networks, the level of video utilization will grow even more. Below you will find some beneficial video optimization tips and tricks:

  1. Create Compelling Video Content: We know that the majority of the people and organizations creating video are not held to the expectations of the entertainment industry. Nevertheless, even the little guys need to devote time in thinking about how to create relevant video content that is interesting as well as engaging. Compelling videos usually lead to extra videos views, repurposing of your content on blogs, and extra inbound links from those writing about your video.
  2. Build up Video Content Around Keywords: When evolving your strategy for making promotional video content, make use of knowledge gained from website analytics and current search campaigns. Produce your video content around your top keywords. Cautiously think about how to utilize keywords within your content to present a targeted and valuable experience for those looking for information on your top keywords.
  3. Exhaustively Optimize Video for Keywords: Each video that you make should be carefully and thoroughly optimized. All the facets of the video file and posting should be well optimized for your targeted keywords, inclusive of its filename, tags and description.
  4. Provide Strong Calls to Action: Make an attempt to associate each video with a strong call to action, to change casual viewers into interested prospective customers. Calls to action can be as simple as clicking a link that directs the viewers to a related page of your website. Other most commonly known actions are like downloading a file, filling out a form, or subscribing to your video channel. These calls to action can be cited in the video itself, in the description area, or appear as a clickable link embedded in the video.
  5. Submit Your Video to Multiple Sources: In an effort to render the greatest breadth and exposure to your video content on the internet, make it a point to submit your video to a broad range of online video providers.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

How SSL Protects Your Data Online

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On April 15, 2011

In Security, Website Development

April 16, 2011

How SSL Protects Your Data Online
Many business officials do not understand the significance of attaining an SSL Certificate for their internet site. This is because of the fact that most of the business owners do not know about the technicalities or how to get an SSL certificate for our website. The following article helps to clear the matter up.
Firstly, it may be sensible to describe about what an SSL certificate actually does. SSL is an acronym for the words: Secure Socket Layer Protocol Certificate. The certificate’s function is to permit a high degree of protection between the browsers and the servers. A SSL encrypts the data for ecommerce transactions (or other submitted data) to such a level that the data exchanged over the World Wide Web becomes extremely secure. Every SSL certificate utilizes unique credentials indentifying the certificate owner. The owner’s identity is authenticated before issuance of a SSL certificate. These SSL protocols basically assure that the website is legitimate.
You, as a business owner with an e-commerce site are surely going to acquire SSL certificate in an effort to ensure that all your transactions are extremely secure and safe. By attaining an SSL certificate, what you are basically doing, is not only legitimizing your own business and turning it to be more credible, but also assuring for yourself and the clients that your e-commerce transactions are much safer. For your customer, having a secure place to carry on business can make quite a lot of difference. Not only does an SSL Certificate make substantial sense in order to keep the information secure; it is also necessary when carrying out any money related transaction. We do not recommend users to provide their personal & financial information including SSN, Credit Card details etc on websites that do not have a valid SSL certificate. You can verify the same by looking at the address bar of your browser when you have opened up the page. The address bar should have HTTPS instead of HTTP.
Centex Technologies provides web hosting solutions to various clients across the globe. Contact us for web applications, security services, shopping cart installations, networking solutions, and IT consulting. We are located at 501 N. 4th Street Killeen, TX – 76541. We can be contacted at (800) 236-1497 anytime. Centex Technologies is always ready to assist you with the best we can.

Many business officials do not understand the significance of attaining an SSL Certificate for their internet site. This is because of the fact that most of the business owners do not know about the technicalities or how to get an SSL certificate for our website. The following article helps to clear the matter up.

Firstly, it may be sensible to describe about what an SSL certificate actually does. SSL is an acronym for the words: Secure Socket Layer Protocol Certificate. The certificate’s function is to permit a high degree of protection between the browsers and the servers. A SSL encrypts the data for ecommerce transactions (or other submitted data) to such a level that the data exchanged over the World Wide Web becomes extremely secure. Every SSL certificate utilizes unique credentials indentifying the certificate owner. The owner’s identity is authenticated before issuance of a SSL certificate. These SSL protocols basically assure that the website is legitimate.

You, as a business owner with an e-commerce site are surely going to acquire SSL certificate in an effort to ensure that all your transactions are extremely secure and safe. By attaining an SSL certificate, what you are basically doing, is not only legitimizing your own business and turning it to be more credible, but also assuring for yourself and the clients that your e-commerce transactions are much safer. For your customer, having a secure place to carry on business can make quite a lot of difference. Not only does an SSL Certificate make substantial sense in order to keep the information secure; it is also necessary when carrying out any money related transaction. We do not recommend users to provide their personal & financial information including SSN, Credit Card details etc on websites that do not have a valid SSL certificate. You can verify the same by looking at the address bar of your browser when you have opened up the page. The address bar should have HTTPS instead of HTTP.

Centex Technologies provides web hosting solutions to various clients across the globe. Contact us for web applications, security services, shopping cart installations, networking solutions, and IT consulting. We are located at 501 N. 4th Street Killeen, TX – 76541. We can be contacted at (800) 236-1497 anytime. Centex Technologies is always ready to assist you with the best we can.

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