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Role of Content in SEO

April 19, 2010

Every business having an online presence wants to compete on the basis of its visibility on Search Engines. Ecommerce web applications, Business websites, Blogs etc can increase their business returns manifolds with a proper Search Engine Optimization program.

Search Engine Optimization is a process of making Search Engine Friendly websites and ranking them on various search engines for targeted key words. SEO process involves multiple simultaneous processes and the start point is careful alteration and enrichment of HTML tags, codes and the Content. This helps in building upon the keyword search in various search engines.

The role of Content in SEO can not be underestimated. From the introductory paragraph on the opening page to the last phrase of the website, the right words go a long way in enhancing the rankings of websites.

Here are a few pointers for creating content from user and SEO point of view:

Content Quality

If the content created is user friendly, easy to understand and have proper tags and headings, users will spend more time on your websites. More time spent by users on your website not only leads to sales but also adds on to SEO. Content has to be well written to create interest for users.

Creative Taglines With Keywords

All blogs and websites work on Taglines and Tags. Creativity while framing the words surely helps to build up SEO. The use of ‘Pun’ or ‘Phrases’ can help innovate and enrich the content. Spicing up Current Affairs and using them as tags really adds to the SEO. Keywords should be used while creating tags.

Keyword Selection

Choosing the right keywords changes the game completely. The number of times the keywords get repeated also matters a lot. Over repetition of the same phrase damages the SEO. Changing the lexical structure of the keyword would improve SEO.

Originality  Of Content

The role of Content increases manifold when the content, the idea as well as the text is original. Search engines give weight age to original content. Copied content is bond to lower down your search rankings.

To sum up, Content plays a significant role in SEO. With the correct Tags and keywords, creative and original Content can really work wonders with your Search Engine Optimization program.

Based in Killeen, Central Texas, we at Centex Technologies provide SEO services to client globally. Contact us for SEO services and consultation.

SEO KilleenSEO Central Texas

Apple iPad – What’s the Hype About?

April, 12 2010

Apple iPad, the latest offering by Apple Computer Company, is a truly revolutionary product. It is particularly suitable for businessmen and travelers who want to promote their services. This device allows you to connect with people easily and quickly.

To begin with, the large touch screen allows you to view text, type documents, send emails and do internet browsing. Moreover, you can access the intranet of your organization through SSL/TLS and CICSO IP Sec VPN networking. Other resources can also be viewed through the advanced features present in Apple iPad.

Resembling a diary, the Apple iPad is highly portable and compact. Its appearance is in contrast to the powerful features contained in the device. You can set calendar events, check email, create invitations, review sales proposals, book flights and protect your data in case of theft or loss. Many accessories are also provided along with Apple iPad like iPad Dock Connector and iPad keyboard Dock.

Apart from the sleek design, amazing resolution and great body, the Apple iPad is worth purchasing for many other reasons. The feature-packed device includes:

  • Safari: With a flick of a finger, you can browse the internet in completely readable, large screen format.
  • Mail: It is very easy to scroll, write or delete mails with your fingers on the large onscreen keyboard of Apple iPad. The device can be tilted to modify views and change orientation of the screen. Automatic rotation and screen filling make it even easier.
  • Photos: To browse through photos, you just have to tap on albums, touch images or watch slideshows. Your PC can be easily connected with Apple iPad to import or export photos from stored data, emails or camera.
  • Videos: The high resolution Apple iPad screen offers fantastic and clear video viewing. The YouTube application can be used to maximize the experience while you enjoy HD quality video.
  • App Store: Apps for a variety of business, gaming and social networking have been specifically designed for the Apple iPad in the App Store.
  • Calendar: Multiple calendars can be displayed at the same time to manage various tasks simultaneously.
  • Contacts: All your contacts can be viewed as a list or individually at the same time.
  • Home Screen: The home screen can be customized with a wide range of background colors and wallpapers.

With so many remarkable features that can be operated with such an ease, no doubt iPad is the latest buzz among techies and businessmen. Stay tuned to get more information on latest trends in technology.

Roundrock Web DesignAustin Search Engine Marketing

Trends In Web Designing

April 5, 2010

Year 2010 has brought new and innovative web designing trends. With more focus on brand image and emphasis on SEO and internet marketing techniques, semantic keyword based (Web3.0) applications are quite popular now days. Mostly, the designing trends do not come at the beginning of the year alone. These are introduced several times during the year and lead to modifications in designing styles and concepts.

Listed below are some of the hottest and most unique web designing trends for 2010. These can be used to customize your website or add a new dimension to an existing one.

  • Logo and Header: The use of a large logo with a huge header is fast becoming a trend with many designers. In 2010, it is expected that most websites will feature a bulky header to increase brand recognition and cast a long lasting impact.
  • Sketching: Even though sketching designs are not the latest in web designing trends, this technique can help in customizing web pages and aid in commercial design. Sketching designs are a good way of distinguishing personal websites from business websites.
  • Perception: As practical observation gains popularity, perception is bound to change in 2010. This means that extraordinary and modern designs will be introduced in websites like a side-shot aerial.
  • Page layout: The demand for single page layout will lead to more preference to personal summary over business details. This involves greater emphasis on their media hangouts, blogs and public entity.
  • Typography: Continuing from 2009, typography is expected to be popular in 2010 as well. Readers find it more appealing than websites filled with images.
  • Spontaneity: Flash has been used by designers for creating websites since a few years and 2010 will witness greater variations and advancements in the use of Flash tools. As a result, websites will become more instinctive and appealing to web-savvy internet users. From SEO point of view, non flash sites would still be preferred.
  • Web3.0:For content based applications, Web3.0 site are now preferred.

We at Centex Technologies provide complete Web Development solutions to our clients. Please feel free to get in touch with us with your requirements.

Internet Marketing AustinSEO Austin

Who Can Be Your Internet Marketeer?

March 28, 2010

Any business operating in web space understands the need for powerful internet marketing. To a large extent, it contributes to the success of your website. An attractive website is not enough to bring customers and convince them to buy your products or services.

While many people choose to design and implement their own internet marketing campaign, it is best to choose a professional to do the job. More than experience, a good internet marketeer is one who has the right knowledge and eye for the latest trends in online market.

If you are having a hard time deciding which internet marketeer to choose, think about the following points:

  • Make sure that you know what kind and how much marketing are needed for your business. A business website differs from a non profit organization’s site. Once you have determined your site requirements, it becomes easier to find a competent marketing service provider.
  • The cost of internet marketing should be justified by the rewards generated by it. This can be measured in terms of revenue earned over a month or year.
  • Before hiring an internet marketeer, ensure that your website is well-built and is easy to navigate. It helps in increasing the visibility of a site online and promotes it on search engines. After all, the aim of an internet marketing campaign is to generate more sales through online mediums. This happens when optimal SEO techniques and customer targeted strategies are applied.
  • The size and nature of your target audience forms the basis of an internet marketing plan. Make sure that you track the ROI for the money spent on internet marketing techniques.

To summarize, a good internet marketeer will help you build your business reputation and visibility on the web and get ahead of the competitors. For this, they need to be up-to-date with latest developments and happening in the online world. When you see high traffic inflow and sales, your internet marketing and advertising costs will seem to be a wise investment.

We at Centex Technologies develop and plan out internet marketing campaigns for global clients after carefully analyzing their business needs. Feel free to enquire more or to get a custom quote for your business.

SEO KilleenSEO Central Texas

All About Security Cameras

March 20, 2010

Residential as well as business areas have incorporated electronic surveillance technology to track any suspicious movements in their premises. In UK, more than 4 million video cameras are used for surveillance of government buildings, parks and streets and in US, I am sure the figure would be much higher.

Apart from the traditional CCTV networks, organizations have started using digital cameras and DVR based gadgets. These provide clear images, greater coverage and automatic zooming, tilting and panning. Installation is simple and you can even connect the camera with your desktop or TV.

While buying a security camera for internal or external security, certain features need to be considered. These include:

  • Think about the level of security surveillance needed. This includes identifying the area to be covered through the camera.
  • Depending on the kind of organization, different security cameras have varying features. Every camera has playback feature but some of them may show four shots together. Hence, you need to decide the features to be included in your security cameras.
  • Indoor security cameras are different from outdoor security cameras. Of course, the outdoor devices are sturdier and built to handle wind, rain or dust. In contrast, indoor cameras are smaller and less visible to the naked eye.
  • The common types of security cameras include bullet cameras, dome cameras and box cameras. Rather than purchasing a conventional security camera, you can go for innovative devices like hidden spy cameras, panning cameras, tilting cameras, wireless nanny cams, digital video recorders and motion-activated cameras.
  • The security camera has to be placed in a way that allows maximum accessibility, visibility and coverage of target area. The lines of resolution must also be checked. While 350 lines of resolution is low, 480 lines is good for normal use. To get high resolution, opt for CCTV with 525-580 lines.
  • For night surveillance, you will need a security camera with infrared LEDs to illuminate the desired area. This will ensure clear images and video footage.

We at Centex Technologies provide state-of-the-art security systems in Killeen, Central Texas region. Please feel free to enquire more.

Killeen Security Systems Central Texas Security Systems

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