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Category: Internet marketing Page 6 of 14

How Integrating Social Plugins To Your Portals Is Beneficial

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On August 16, 2013

In Internet marketing, Networking, SEO Marketing

August 17, 2013

The power of social media in the world of web marketing is undisputable, which is why it makes sense to tap this power for your business portal. Incorporating social plugins on your website/ blog is probably the simplest, quickest, and most efficient way to do this. Social media sites allow you to implement a wide range of social plugins into your portal, granting you access to the millions of users who remain logged on to these sites all day long while perusing the internet. The best part is that you do not have to be a coding maestro to integrate these social plugins on your website. All that it takes is some very basic knowledge of coding.

One of the most commonly added plugins are Facebook plugins, which can be attributed to the website being the leading choice of identity among users signing into sites, with a whopping 46% of users opting for their Facebook identity. The “Like” button on Facebook serves as a great plugin for user portals, as it is amongst the most well-recognized symbols of approval in the online world. You can choose to integrate this plugin on a specific URL, or on every page of your site. Along with serving as social proof of your content’s likeability, this plugin also helps you to connect with the entire social circle of every user who clicks on it.

Other effective Facebook plugins include Facepile, comments, recommendations, like box, activity feed, etc. Other social plugins like social toolbar help you to list all the social networks that you are on, such as Twitter, Google+, LinkedIn, etc. at the bottom of your portal, encouraging users to follow you on these social networks. You can also opt for additional features such as a complete display of your latest tweets, and easy sharing options. Digg is another plugin that can help you integrate all major social buttons on your site, and customize their display.

If you actively post videos on your website, YouTube plugins are a great option for you. Integrating a plugin like Smart You Tube can help you at YouTube content on your site. You can further explore the world of plugins through your photos on sites like Tumblr, using tools like Tumblr Widget to add your Tumblr photos in a sidebar on your webpage. Those active on Twitter also have a wide range of options when it comes to social plugins, such as Tweetmeme, WordTwit, etc.

Centex Technologies provide Social Media networking and promotional services to clients across the globe. For more information, call at – (855) 375-9654

Importance Of Social Media

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On August 9, 2013

In Internet marketing, SEO Marketing

August 9, 2013

Venturing into the world of social media is an exciting step for most companies, as it promises of boosted revenues and a whole new channel of exposure. While the dramatic boost in customers brought about by social media might not always be as evident as expected, there is no denying that social media is the most powerful tool in the present-day scenario of internet marketing. The following points highlight the major benefits for companies opting for social media networking as an internet marketing strategy:

  • Social media networks give you a chance to build a desired brand image, deciding what you want people to think about your brand. This tool gives you a chance to be consistent and creative, and hence reach out to customers with a renewed approach on a daily basis.
  • When used correctly, social media can serve as one of the most efficient traffic generators. Sharing your website content including blogs, videos, etc. on social media channels leads users to your website. You can then inspire them through several click-to-actions, such as signing up for your mailing list, making a purchase, scheduling a consultation, etc.
  • Investing in social media promotions can be all that you need to gain a significant competitive edge in your industry. Chances are that your competitors are not taking their social media marketing initiatives that seriously, which could give you a chance to capture a wider range of audience.
  • A key advantage of social media from the marketing perspective is that of repeated exposure to the product or service being sold, which helps to shorten sale cycles. Marketing sense reveals that the average times a customer needs to be exposed to a product 5-6 times before they decide o buy it. Social media helps to create these exposures.
  •  Being active on social media networks automatically makes you influential, and lets people know that you have arrived. Once you establish yourself as an authority in your field people will turn to you for advice and to know of the latest trends in your field, which will develop a loyal fan following for your business.
  •  Last but not the least, are the “Big Wins” that come from social media networking. These might not happen every day, but when they do, they definitely make the efforts worthwhile. These could include an interview with a major media outlet, a significant business contract with someone who found you through LinkedIn, etc.

Viral Video Creation Tips

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On July 30, 2013

In Internet marketing, SEO Marketing

July 30, 2013

The impact of viral videos as a social marketing strategy cannot be denied, with this being the quickest way to have millions of viewers visiting your website and social pages. No wonder, most businesses are employing an entire team to work on the creation viral videos. So how exactly do you make your video go from being just another video on the web, to a viral one, that people want to watch, re-watch, and share? Here’s a look at the common thread that runs through videos that go viral, and expert tips on how to create such videos:

  • Keep it short and simple: Research shows that most viewers lose interest in a video within the first 60 seconds of watching it. Unless absolutely necessary, keep your videos short and crisp, and make sure that the point of the video is obvious in the first few seconds of watching it. This increases the chances of the video getting shared, and hence going viral.
  • Create a brand persona and stick to it: When creating a viral video for your brand, it is important to ensure consistency in the brand image that is depicted through your video. This could be through the use of a mascot, a comedian, a central-running theme, or anything else that you would like to be associated as a parallel to your brand.
  • Unbelievable content: Creating a video that ends up with users asking “was that real?” is a no-fail strategy. Not only does this make the users want to click on the replay button, but it also makes them want to share the video and spread word of it in their social circle. This could be achieved through the use of illusion, or simply by parodying a theme that can be linked to your brand.
  • Funny videos: Being able to make your viewers laugh through your videos is a surefire way to make the video go viral. Right from baby conversations to talking animals, we’ve seen it all, and we all know that nothing works like laughter does! If your video really is funny, you could get away with blatant promotion by connecting the theme of the video with your brand.
  • User-generated videos: Offering users to create videos and upload them on your website as a part of an online contest, can work wonders, if done correctly. Users are likely to put in a high amount of creativity out of the pride factor involved in having their video selected.

We at Centex Technologies provide Video Optimization services for businesses to generate brand awareness. We work to create viral video campaigns to make sure it reach out to masses. For more information, call us at – (855) 375-9654

Tips On Engaging Your Customers

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On July 8, 2013

In Internet marketing, SEO Marketing

July 8, 2013

As anyone involved in online marketing would know, referral marketing is emerging as a key component of the online marketing strategies of businesses, laying emphasis on the need for effectively engaging one’s customers. Contrary to what one might think, this engagement marketing is not merely about having lofty feel-good conversations with customers on your Facebook page or blog comments, but is actually about the depth and value of this communication. The following tips highlight some effective ways to engage your customers and generate visible results for your business-

  • Work on the customer experience- When your customers call your business, your aim should be to go to every possible length to ensure that the experience is a pleasant one and they would be encouraged to call again if the need be. Right from having a well-trained crew of customer representatives to having a reliable phone system in place, the little things in this respect can make a significant difference.
  • Keep the communication going– Once you have the contact information of an existing or potential customer, it is your role as a business owner to make a continuous effort to keep communicating with them. However, as you do so, it is important to remember that subtlety and moderation are the keys. Even if your customers do not read the emails you send them, just seeing your name constantly in their inboxes is enough to make them think of you the next time they need a similar service. Giving out free samples and reward gifts to customers via these emails is a great way to make them look forward for more.
  • Make the most of social media– Social media is a wondrous tool for business owners looking for ways to engage their customers. With the multiple social networking channels available, the opportunities that can be explored in this regard are endless. You need to understand that each of these social media sites is different, and you have to establish a unique campaign for whichever site you are a part of. Keep offering your customers new and refreshing content in the form of blogs, info-graphics, surveys, polls, giveaways, etc. Your aim should be to be relentlessly innovative and persistent in your efforts.

With all the above-mentioned tips, it is important to keep a tab on the effect of these efforts on your customers, and having a clear picture of what’s working and what isn’t for your business.

We at Centex Technologies provide SEO, Social Media Marketing services to its customers across Texas. For more information, call us at – (855) 375-9654

Benefits Of Mobile Apps For Online Ticketing Companies

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On June 24, 2013

In Internet marketing, Mobile Ads, Mobile Apps

June 24, 2013

Mobile apps are a boon to nearly every business, right from a weight loss website to an e-commerce portal. No matter what you have to offer to users, chances are that you can engage them a lot more deeply through a mobile app, since that is the best way to be right at their fingertips all day long. This is specially valid for online ticketing companies, which can benefit greatly through mobile apps. In order for users to choose and purchase tickets online, the most important factor is that the process should be easy and convenient.

What better way to make sure the users have a positive experience each time they purchase a ticket from you, than having a mobile app specifically for the purpose. With the smart phone revolution that has taken place over the past year, it is prudent for companies to find ways to get a coveted spot in the “applications” folder of their prospective customers. When a user knows that the tickets to his favorite movie, airline reservation, or even local concert are just a button away on this mobile phone, the chances of him looking elsewhere diminish.

Apart from giving users a great reason to shop for online tickets from you, mobile apps also make your job a lot easier. You can have a real-time tally of the number of tickets sold, available seats, etc., all on your handheld device. The convenience of mobile apps for online ticketing companies is undisputed, and with the way things are going, the chances of tickets going exclusively mobile are high. Creating a compelling mobile app could be all that you need to score a significant competitive edge over other ticketing companies, and become a household name for your targeted users.

A mobile app makes it possible for anyone with a smart phone that has internet settings enabled on it, to book tickets no matter where they are. This means that users can book tickets while at work, during traveling, or just about anywhere! Having a mobile app makes you accessible to them right when the thought of booking a ticket crosses their mind, and this makes the whole difference between them choosing you over your competitors. Ensure that the interface of the app is clear and concise, making users want to come back to you each time they need to book a ticket.

Centex Technologies provides Mobile Application Development services to its clients across the globe.

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