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Category: Internet marketing Page 7 of 14

Google Penguin 2.0 Update And What To Expect From It

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On June 7, 2013

In Internet marketing, SEO Marketing

June 7 2013

The next update from Google is here, and webmasters the world over are eager to know what this could mean for their websites. Rolled out on the afternoon of May 22, 2013, the latest update from Google has affected approximately 2.3% of Google search queries in English, and the impact is expected to keep spreading.  Even though this is technically the fourth Penguin update by Google, insiders are referring to it as Penguin 2.0, since the previous two were simply data refreshes, while this is an all-new algorithm.

Here’s a look at what changes webmasters can expect to see in Google search results over the coming summer, and who needs to be worried about Google’s latest update-

  • Apparently, website owners whose focus is on providing high-quality and engaging content to users have no reason to worry this time around. Google’s aim is to bring compelling sites that users love higher in its organic search results.
  • The Penguin 2.0 update is being stated as the next generation of Penguin updates, and is claimed to be a lot more comprehensive and deeply impacting towards detecting and eliminating black hat web spam from Google search results. So if you have been spending a lot of time generating back links on black hat sources, this might not be a great summer for you.
  • Google is laying major focus on paid advertorials and linked websites through Penguin 2.0. Those indulging in these practices shall be required to offer clear and concise disclaimers of the ads being paid to users, and shall not be allowed to float page rank on Google.
  • Penguin 2.0 is making an effort to address specific user complaints that have been flowing in over the past year. For instance, users have been complaining about spamming in search results for “payday loans” on Google.co.uk. Issues like these shall be addressed through the sophisticated algorithms of this update.
  • Through its latest update, Google intends to completely deny value to link spammers through a “completely different system of link analysis”.
  • Focus shall also be laid on hack site detection, along with efforts to improve communication with webmasters. Google is making an effort to provide more concrete details with exemplary information to webmasters on how to deal with hacking threats.
  • Websites that were pushed to the “border zone” through previous updates have a ray of hope as Penguin 2.0 shall focus on refining search results for these websites.
  • Websites that are perceived as authorities in a particular space e.g. medical, travel etc. can also expect to be pushed higher on Google search results.

Why Your Austin TX Business Should Be Active On Forums

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On April 29, 2013

In Internet marketing, SEO Marketing

April 29, 2013

Forum marketing has emerged as the go-to tool for savvy online marketers, who are willing to engage a relevant audience with minimal efforts. When done correctly, forum marketing can go a long way in building your Austin TX business’ reputation in the online world, and encouraging internet users to visit your website. The key to efficiently market your business on online forums is in choosing the right forums for your business. Most businesses make the mistake of wasting their time and efforts on forums that are not really worth it. Here are some of the top features to look for in a forum-

  • It should have around 15-20 new posts every day, and should have at least 1000 members. The total number of posts on the forum should be around 10000.
  • The forum should not be flooded with spam.
  • Make sure the forum you are posting on has not been created by your direct competitor.

A good way to look for relevant forums is to search on hub sites like Board Tracker using the niche-specific keywords for your business. You can also ask people in your circle, such as employees and business associates, about the forums that they are active on.

When it comes to forum marketing, consistency is the key. Once you find a forum that meets your needs, waste no time in registering on it and becoming a member. Seniority plays a major role in determining your impact on most online forums. Also remember that forums should be viewed as a long-term marketing strategy, as opposed to a way to let word about latest advertising offer.

As insignificant as it might seem, your username and avatar on forums have a significant impact on how you are perceived by other members. Using your real name could be a good idea if it is strongly associated with your business. Remember to keep things simple and thoroughly professional. Also take out time to create an impressive profile on forums, with a clear description of what your business is all about, and what your areas of expertise and experience are.

Before getting active on forums, take out some time to get a sense of the community and understand the general tone of the forum. This will avoid you being shunned away as a newcomer. Make an effort to make worthy contributions to the forum, as this shall help to build your respect among the users, allowing you to gradually introduce more aggressive marketing campaigns.

Utilizing WhatsApp For Business Promotions

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On April 17, 2013

In Internet marketing

April 17, 2013

The use of WhatsApp for business promotion is relatively new, making it a fresh and innovative way to attract customers without coming across as overtly promotional. The great thing about WhatsApp as a promotional tool for businesses is that it is always just a touch away from users, being a mobile application. While the major application of WhatsApp is for text messages, business owners can also make use of the images and videos that can be easily send via WhatsApp. The following tips highlight the top ways in which WhatsApp can be used for business promotions-

  • You can create a list of contacts relevant to your business and send them promotional texts regarding special offers of upcoming events. However, the key is to ensure that these text messages come across as authentic and not spam.
  • The best thing about WhatsApp is that you can send images to contacts all across the world, for free. This feature has immense potential if used correctly. You can send images of your latest products or your best sellers. As they say, an image speaks a thousand words. This stands absolutely true when it comes to business promotion, as users are much more likely to be interested in a product that they have seen.
  • With most users being familiar to the texting format of this application, users can instantly ask any questions that they have regarding a product, offer etc., and even better, you can respond immediately, increasing user satisfaction manifold.
  • Another way in which WhatsApp can be used for business promotion is via the videos feature that is a part of the application. You can make a short catchy video and share it with all your contacts. What’s more, you can use the same video on multiple platforms, further adding to the success of your promotional campaign.
  • Right from the status update on WhatsApp to the unlimited texting allowed, you can share large blocks of content on this platform. With users getting real-time updates of these texts, the chances of them reading them immediately are higher than content uploaded on the web. You can make this content catchy with the help of the wide variety of symbols and emoticons available on the app, which give the content an informal touch.

By just dedicating a few minutes every day to the use of WhatsApp for your business promotion, you can achieve a substantial growth in your customer base.  Call us today @ (855) 375-9654 for Internet Marketing Tips for Your Austin TX Business.

Meetup.Com For Promoting Your Business In Austin TX

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On April 8, 2013

In Internet marketing, Website Development

April 8th, 2013

If you are a believer in real-life relations and the power of face-to-face interaction, Meetup.com could be a godsend for you. This website provides the perfect merge of the online world and the offline world for businesses, making way for a well-rounded promotion strategy. The website, founded in 2001 following the infamous attacks on the World Trade Center, has ever since become the destination of choice for likeminded people willing to extend their relationships beyond virtual interactions. While Meetup.com is a great website for people seeking to meet people with similar interests in real life, its potential for businesses is also worth tapping.

Most business owners are already well aware of how powerful social media websites can be in putting themselves out there and interacting with existing customers as well as potential clients. Just imagine how fabulous it would be, if you could reach out to these people beyond the barrier of a computer screen, and have a real interaction with them- Meetup lets you do just that! The great thing about this kind of interaction is that not only can you put across your point in a much more efficient and assertive way, but you can also build relationships that are likely to last longer than online interactions.

Meetup.com has a very user-friendly interface, which is powered by an intuitive layout, making it easy to get started and operate the website. It is as simple as signing up on the website and searching for groups and meet-ups related to your business in your area. Once you find a group of your interest, you can join it as a member, after which you shall be notified of all the meet ups of that particular group. As a business owner, it is important to remember to have an effective plan in mind of how to promote your business at these meet ups.

The key to efficiently promoting your business on Meetup.com is by keeping it as genuine as possible, and avoiding indulging in over-promotion. The entire purpose of meet ups is to share ideas and knowledge, and that should be kept as the prime focus at all times. Business promotion must be done subtly, ensuring that you do not come across as too pushy at any point. It is always a great idea to  conduct follow-ups with any links established through these meet ups.

Need Of Online Reputation Management

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On March 30, 2013

In Internet marketing, SEO Marketing

March 30, 2013

In the modern age where information about everything, right from an individual to a company is available in just a single click, online reputation management has a huge role to play. As the owner of a company, it is immensely important to regulate and control the information that appears in search engine results for your company when existing or prospective clients. Right from customer reviews on high-ranking sites like Yelp to “companynamesucks” domains, there is a lot that needs to be considered while devising an online reputation management strategy for your company.
The following tips guide you on the dos and don’ts of online reputation management-

  • Social media communication- Just creating profiles on all the leading social media networks is not enough. What is really important is paying attention to what people are saying about you on these sites, and showing your concern by responding and engaging in active communication.
  • Company policy- While having a team of employees dedicated to your company’s online reputation management is a great idea, it can backfire in the absence of a well-defined company policy. If every employee deals with social media complaints and feedbacks individually, the inconsistency of these responses can work against the company’s reputation.
  • SEO for your company’s name- The best way to make sure that people see what you want them to see when they search for your company’s name online, is to dominate your company’s name in search results. This can be done by simple strategies such as using your company’s name in HTML tags, title tags, your about us page, your website’s URL, etc. It is also a good idea to refer to your company in the third person whenever possible- for example, instead of “we are dedicated to providing” use “XYZ is dedicated to providing”.
  • Diversify your online presence- When it comes to online reputation management, a key aspect is building your online presence. Right from blogging to being active on all major social media sites and getting listed in local directories, there is no end to the number of things that can be done to have a diverse online presence.
  • Monitor your search results– The most important part of online reputation management is keeping an eye open for all that’s being said about your company, and having a strategy in place for dealing with negative comments. The best way to do this is usually to contact the creator of this content personally, and either find a way to change their opinion, or leave a comment describing how you plan to deal with the feedback.

We at Centex Technologies provide online reputation management in Austin TX, Dallas and Killeen areas.

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