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Category: Internet marketing Page 9 of 14

Promoting Your Business With Quora

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On January 22, 2013

In Internet marketing, SEO Marketing

January 22, 2013

When it comes to internet marketing, there can never be a point where you can put a full-stop and decide that you have explored all that there was to. The ever-evolving online world presents an endless array of opportunities for its users, and Quora, the dynamic question-answer website is one of those. If you haven’t yet incorporated this unique website into your online marketing strategies, now is a great time to start, and we show you just how to-

  • Use Quora for your content- Whether you have been experiencing writer’s block on your blog, or simply would like to share your expertise on a particular topic with a large audience, Quora is the go-to website for you. Simply find the right question to cover your topic, and answer away!
  • Convert online interactions into offline relationships- This can be tricky to do, and needs to be done very strategically. With most people being paranoid about interacting with strangers online, and understandably so, you must ensure that you are reaching out to a relevant audience, and keeping your interactions completely professional. Quora has a “direct message” feature, which when used smartly can be a great way to build your user base.
  • Never indulge in self-promotion- When people come on a website like Quora, what they are looking for is value-based information, and not blatant self-promotion. Make sure you adhere to this purpose, and abstain from promoting any of your services or products. A brief mention of what you do and who you are in your bio is all that’s needed. Then on, you just have to let your knowledge and communication skills do the rest.
  • Use it as a tool to analyze the market- What gives Quora an edge over other social media networks is that it divides its audience into different categories, which means that when you are answering questions under a particular category, your answers are being viewed only by people who are actually interested in that category. By analyzing the kind of questions these people are asking, you can understand what they are looking for, and subtly incorporate it into your services.
  • Don’t just answer, ask as well!- When you are on a question-answer website, the questions are just as important, if not more, as the answers. Think of innovative and thought-provoking questions to ask. This is much more likely to get you noticed than any amount of answers you might give.

We at Centex Technologies provides SEO, Local SEO, Internet Marketing and Website Design services in Austin, Dallas, Killeen and other surrounding areas in Central Texas. For more information, call us at our toll free number- (800) 236-1497

Where To Find Potential Customers Online

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On January 17, 2013

In Internet marketing

January 19, 2013

As a business owner, you are probably aware of the vast pool of potential customers for your business present online. However, the challenge lies in getting your business noticed by these customers, and giving them a reason to choose your business over the thousands of your competitors. To be able to successfully do this, you need to devise a unique strategy that will give you that much-needed competitive edge.

While universal strategies like website development and SEO must be adopted by any business willing to engage in online marketing, when it comes to attracting potential customers, the key lies in effective communication. Enlisted below are the most effective ways of getting in touch with these customers and finding ways to establish a link of communication with them-

  • Twitter- If you are looking for a way to make your word reach out to hundreds of potential customers without having to make much of an effort, Twitter could be the best tool for you. By following people’s Twitter feed and getting them to follow yours, you can use your tweets to gain their interest in your business.
  • LinkedIn- With LinkedIn being solely dedicated to professional connections, there is a much greater chance of you meeting the right customers for your business on this site. The great thing about LinkedIn is that it establishes links with people you have in common, which makes it a lot easier to start communicating with strangers you might be interested in.
  • Marketing lists- Marketing lists can help you find potential customers whom you can then get in touch with via email, or add to social networking sites. Promotional companies are good ways to gain access to the contact details of these customers.
  • Forums and directories- Both these tools are categorized, which means that you can find people who are relevant to your business, and filter out the insignificant searches. You can easily find forums by searching on Google, and then you can respond to various queries posted there and join relevant discussions.
  • Google +: Despite being relatively new in the social media world, Google+ has quickly gone on to gain popularity among business owners, and with good reason. The main search bar on Google+ allows you to search for relevant clients and add them to your circles, after which you can begin communicating with them.

We at Centex Technologies provide SEO, Internet Marketing, Website Design services to clients in Austin, Dallas and Killeen areas in Central Texas. For more information call us at – (800) 236-1497

Importance Of Using Different Content (Media) For SEO

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On January 10, 2013

In Internet marketing

January 7, 2013

If you have a website and it is not giving enough of business as you expected, then, possibly there are some problems which need to be fixed. The primary reason behind any web business falling out of place is always content, though other secondary factors also come to play pivotal role at one or the other point of time. SEO strategies based on content hold the significance in increasing the outcome from web business. Content is comprehensive term, which comprises videos, images, audio, text, PDF etc. Each of these content media elements hold the importance and are used for various SEO purposes.

  • Text along with appropriate use of keywords will work as potential bait for the crawlers. The crawlers will always look for the keywords within content and send across the search results when the user types the keyword(s) in field box. SEOed text will also provide the information to the individual who is actually looking for knowledge related to his field or subject. Keep in your mind that while incorporating keywords in text, you should not make excessive use of targeted terms or else your website/ business will be marked as spam. It is important that you make an effective use of white hat SEO practices as this would lend better and prolific chances of survival.
  • Using pictures/images with tag lines will help in ranking your business on the internet. Owing to the very nature of search engine algorithms, pictures themselves are not ranked in the search engine results. However, by tagging the images, definitely, the prospects of ranking your business in the popular search engines will increase substantially. These pictures do show up in “image” section of Google for related terms.
  • With the help of text based PDF editor; it becomes pretty easy for the search engines to read and index PDF files and as the result possibilities of high search engine rankings becomes obvious. You can set the PDF document properties like title, description, author info, copyright, besides integrate specific keywords that will define the content in the PDF.
  • Audio files can also be SEOed to increase the possibility of ranking of your website. For this purpose, you can always go for transcription of spoken content into RSS feed. ID3 tags can also be used to optimize audio files.
  • The Video content optimization using various video directories and even on your website can be carried by making proper use of tags.

At the end, by making use of all the content media, your web business will see a smooth rise over period of time. We at Centex Technologies provide SEO services in Austin, Dallas and Killeen Texas.

Video Optimization Benefits: Promoting Your Business Videos Online

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On October 22, 2012

In Internet marketing, SEO Marketing

October 22, 2012

Videos are becoming one of the most sought after means of advertizing for small and big businesses alike due to the impact they have on consumers. On watching a video, a consumer can get a better insight into what your business is all about and it becomes easier for you as a businessman to highlight the best features of your business. For being able to produce the best video content for your consumers, it is essential to work on video optimization for enriching the content on your videos.

Research shows that people are more likely to watch a video than read a whole article when searching for a service or product online. Videos are believed to be more engaging and more effective at putting across the message to prospective consumers. However, there are a few things to be kept in mind when making a promotional video and the following is a list of some of them:

  • The message in the video should be very clear making it easy for the consumer to understand what is unique about your business. You can also show a comparative analysis of your product and offer special offers like discounts or gifts for those who see the video.
  • For a video to be captivating, it should be able to deliver the message in the shortest time possible. The longer the video, the higher the chances are of the audience losing interest and clicking away.
  • The distribution of the video is an equally important aspect to consider, as it should be visible in as many places as possible for maximum impact. Search and video optimization in this case can be very helpful, as it will ensure you use the right tag words that will be able to fetch more viewers.

To attract maximum traffic for your video content, video optimization is extremely important as it helps you make your videos interesting and accessible to the widest audience. Videos that are optimized have higher chances of ranking higher on search engine results having a direct bearing on the revenue of a business. Video optimization takes care of the following things:

  • It ensures relevant keywords are used.
  • It takes care of popups preventing visitors’ popup blockers from blocking your video.
  • The videos are encoded with good metadata such as the title, date, description, etc.
  • Video optimization also includes social bookmarking tools, which let a viewer share the video with others.

Centex Technologies provide Video Optimization services to businesses who want to increase their overall web presence. We work on creating videos, optimizing videos for better performance, and submitting them to appropriate video sharing sites. For more information call us at (800) 236-1497

Tips On Managing Twitter Relationships

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On October 12, 2012

In Internet marketing

October 12, 2012

When used appropriately, Twitter can be a great tool to initiate and manage business relationships, tackle customer issues, and even strike new business ties. With the use of Twitter among business owners increasing at a rapid pace, it is becoming more important than ever to work on effective ways to manage one’s online relationships on this social media network. The following tips let you know how to manage Twitter relationships for your business profile, and make the best of this platform-

  • Use your real name- A common mistake that people make while using Twitter is failing to enter their real name in the “name field”. You might be using a name like say “@toddmartin”, but people will still search for you as Todd Martin, with a space. So make sure that’s the information you provide. If you are using Twitter for an organization, be sure to mention the company’s name under “user name” and “profile bio”.
  • Tweet carefully- While it might be easy to get people to follow you on Twitter, the real challenge comes in finding ways to make sure they don’t regret their decision. Tweet carefully, making sure you are updating them with interest-worthy information, instead of bombarding them with petulant sass about what you are for breakfast that morning.
  • Do not resort to self-promotion- As tempting as it might be, make sure that you are not using your Twitter profile for blatant self promotion. That should occupy no more than 10% of your tweets, with the remaining 90% being focused on your followers. It is a good idea to share useful resources and opinions of others through Twitter, and use the site to engage in conversations with other users.
  • Be authentic- Do not bring product promotions in the middle of a conversation or take every opportunity to insert a link to your website or an offer. While that’s definitely part of the game, be sure to go about it as subtly as possible, to avoid making people feel that you are shoving it down their throats.
  • Say no to automated messages- The last thing that anyone would want is an automated thank you message for following a user. A much better idea would be to take out the time to send a personal thank you message with the user’s name at its top. This simple gesture could make a whole world of difference.

We at Centex Technologies provide SEO and Internet Marketing Services to our clients in Austin, Killeen and Dallas Tx. For more information, call us at (800) 236-1497

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