Category: Internet marketing Page 8 of 14

Benefits Of Using Austin TX SEO Consultant

On March 24, 2013

March 24, 2013

With SEO being an integral part of the online marketing of any business, it is imperative for businesses to have a well-defined strategy to meet the SEO goals of the business. Many small and medium business owners in Austin TX question the need to hire an SEO consultant for this purpose. While this might seem as an unnecessary expense at first sight, the reality is that the benefits of hiring an SEO consultant by far outweigh its costs. Enlisted below are the major ones of these benefits-

Expertise- The most evident benefit of hiring an SEO consultant for your Texas-based business is that you get to benefit from their expertise in the field. With all the technicalities and techniques involved in SEO, it makes a huge difference to have an expert working for you.

White hat techniques- Relying on hearsay methods of SEO can have a dire consequence on your business, since most of these methods are black-hat ones. By adopting such methods, you run the risk of being de-indexed, and in some cases even completely banned by websites. Hiring an expert ensures that only white-hat techniques are applied to your website.

All-rounded strategy- Hiring an SEO consultant for your business puts you at the advantage of having an all-rounded strategy designed for you. This means that the SEO techniques are applied in all aspects of the website, including the content and design, hence strengthening the very framework of your website, from an SEO perspective.

Industry trends- Using an SEO consultant for your Austin TX business offers the benefit of having the latest SEO trends for your industry applied to your website. This is made possible by the persistent efforts of these experts to keep up with industry trends and to keep an eye on the strategies being adopted by your competitors.

Time to focus on business- From an entrepreneur’s point of view, SEO consultation offers a major benefit of leaving you with sufficient time to focus on the core functionalities of your business. This is because SEO can be a particularly time-consuming effort, and hiring an SEO consultant helps to save this time.

Higher Return on Investment- As a businessman, the biggest advantage that hiring an SEO expert offers, is that you have a better bottom line for your business. This is because the loss involved in going through a learning curve is eliminated, as tried-and-tested SEO methods with proven efficiency are applied in your business.

How To Create Local Citations For Austin TX Business

By centexitguy

On March 14, 2013

In Internet marketing, SEO Marketing

March 14, 2013

Local SEO is the next big thing, and small businesses in Austin,TX that aren’t focusing on building local citations are running a risk of being left far behind in the race. With a whopping 20 percent of Google’s searches being local ones, and the numbers surging with the increased use of mobile devices, local SEO is no longer just an option. We are all familiar with search results showing only the top ten organic listings, which emphasizes the need for creating local citations.

The following guidelines highlight the most effective way to work on these citations and make them work for your business in Austin, TX-

Local Austin TX Based Directories- There are hundreds of directories available on which you can add your Austin-based business. These directories serve as aggregators for Google, and when these listings converge, you have a well-rounded local SEO strategy. You can find the best local directories for your industry by searching for Austin, TX + your industry on Google. Apart from getting listed in these directories, it is also advisable to be listed in leading directories like Yelp, Insider Pages, Angie’s List, Yellow Pages, etc.

Take a cue from your competitors- Paying attention to what your competitors are doing is a useful strategy in all types of SEO. This is particularly true for local SEO, where just searching for your competitor’s name with their phone number and address in quotation marks, can bring up pages worth of useful links on which you can create citations for your business.

Social media- Needless to say, Facebook, Twitter, and other social media networks are the one place that you cannot afford to be absent from. Make sure that you provide your accurate business information on your pages on these sites, and also look into options for localized advertizing on social media.

Local blogs- Local, Austin-based blogs are another great way to create local citations. It is a good idea to focus on blogs specific to your industry. Once you have these blogs covered, you can also move to national blogs to further your reach.

Offline citations- The interesting thing about local SEO, is that it doesn’t have to be limited to online efforts. There is a lot that can be done in the real world too, right from attending meet-ups and organizing events to getting noticed by the local media.

For SEO Services in Austin TX, visit us at Centex Technologies – (855) 375-9654

Online Marketing Strategy For Austin TX Businesses

By centexitguy

On March 7, 2013

In Internet marketing, SEO Marketing

March 7, 2013

Promoting one’s business is an intricate skill that involves a large amount of expertise. Business promotion techniques are critical to the success of any business, as they are what actually let the relevant people know what the business has to offer. When it comes to promoting a website for a local business, there are certain dos and don’ts that need to be borne in mind. The following guidelines tell you what pitfalls to avoid and what strategies to follow when promoting your local Austin TX based business-

Start off by listing your business. The first step to promoting a local business is ensuring that it figures in search results when someone is looking for that particular service in that Austin TX. This can be made possible by listing the business’ address on sites like Google Places, Yahoo directory, and other local Austin business listing directories. Remember to clearly indicate your phone number and email address so that if someone wishes to contact you they can do so without any hassle.

Another key tool when it comes to the online promotion of a local business in Austin is the use of banner ads, coupons, and text ads on popular websites. By placing ads for your business on websites that have built credibility among Austin residents, you stand a good chance of getting noticed by visitors to those sites. Always remember never to indulge in over-promotion when it comes to creating these ads.

Encourage customer reviews. With most customers turning to online reviews as a way to get first hand information about what to expect from a certain company, it is important for you to provide some sort of incentive to customers for adding reviews to your website. This could be in the form of rewards like coupon codes or special discount points for each review, irrespective of whether it is positive or negative. These reviews and ratings will help build your website’s credibility, while also encouraging customers to use your services.

Finally, make the most of content on your website. Whether in the form a regularly-updated blog, emails, newsletters, or product descriptions, you can never go wrong with original and informative content. Work with an Austin based SEO expert to make sure that this content is search-engine friendly, and incorporates the right keywords to ensure that your website’s search engine rankings are boosted.

Centex Technologies is a Austin TX based IT Consulting and SEO Company providing Search Engine Marketing, Internet marketing and SEO in Austin TX.

Tips On Engaging Teens On Social Network

By centexitguy

On February 7, 2013

In Internet marketing, SEO Marketing

February 7, 2013

With teenagers and people in their early twenties forming a major part of the target audience of most websites, it is important to tweak your marketing strategies to cater to this category of users. When it comes to targeting teens, social networks are the go-to junction, since almost every teenager (a whopping 93% of teenage internet users) has an active profile on these websites. However, you must realize that conventional marketing techniques are very less likely to appeal to teens, and to grab their attention, you must add a fun element to whatever you do. The following tips tell you just how to do that-

Remember that teens have short attention spans and if they aren’t captivated in the first ten seconds, they are likely to just hit on the next button. So make sure to have humorous introductions, and keep content brief and smart. Boring and unoriginal content is a big no-no when it comes to youngsters.
When targeting teens, it is important to highlight the “share” button since teens love to be able to share something they find interesting with their peers.
A new tool that has massive scope for captivating teens on Facebook is the cover photo. This huge space at the top of your Facebook page is the first thing people see when they visit your page. Constantly updating it with humorous photos, or maybe even hand-drawn images is a great way to strike a lasting impression on teenagers.
With nearly 1 million teenagers visiting Instagram every month, this is one site that you cannot choose to ignore. The reason behind this site’s popularity is its simple interface and the fact that it banks upon pictures. How you use it to market your business is completely up to you, but just remember to keep it original and creative!
Another amazing way to connect with teens on social media is to encourage them to upload their own content. Right from videos of how they use your product to blogs on their shopping experience, teens shall love to be able to contribute to a website and see their contributions posted for others to view.
Finally, when targeting teens, you need to remember that most of them are accessing the internet through mobile phones. So you need to ensure that all your marketing strategies target multiple screens.

We at Centex Technologies is a Dallas based Internet Marketing and SEO company that provides PPC, Local SEO, Website Designing and Development services to its clients. We serve Austin, Killeen, Dallas and other areas in Central Texas.

Document Sharing As Best Content Marketing Strategies

By centexitguy

On January 30, 2013

In Internet marketing

January 30, 2013

Most small and medium business owners today understand the need of internet marketing for their business, and strive to work on building a positive online presence for their enterprise. While building a website is the first obvious step to getting started on such a strategy, the real challenge lies in finding ways to draw a relevant audience to these websites. Most internet marketing experts would agree that it all boils down to two strategies- SEO (Search Engine Optimization) and SMM (Social Media Marketing).

With the main focus in 2012 lying on cracking the Google updates, the technique of document sharing which was a big hit in 2010 and 2011 took a backseat. But now, with a new year kicking in, and the need for internet marketing strategies that actually work, it’s time to revisit this once popular strategy, which is arguably the most efficient content marketing technique out there. For the uninitiated, document sharing, as the name suggests, is a way to share documents with online users, using document sharing sites like docstoc, scribd, yuddu, slideshare, etc.

The best part about these websites is that along with being viewed as conventional websites, they are also compatible with mobile devices, which explains their immense popularity as a means of viewing documents on the go. There is no limit to the type of content that you can share on these websites. Right from ebooks to restaurant menus, you can put up just about anything you wish to, and it’s sure to reach the right audience to read it. The “embed” option on these websites helps to make these documents viral through syndication by news sites and other bloggers.

Speaking of slideshare, this website has quickly gone on to become one of the top 150 websites on the internet, with a whopping 3 billion slides being viewed on it every month! If you are planning to turn to this website to market your content, it is important to keep a few pointers in mind-

Ideal number of slides per presentation= 19
Ideal number of words per slide= 24
Ideal number of pictures per presentation= 19

Using document sharing as a marketing strategy for your business’s content is undoubtedly one of the most effective ways to give a voice to your business. Just remember to keep the content brief, relevant, and informative!