March 7, 2013

Promoting one’s business is an intricate skill that involves a large amount of expertise. Business promotion techniques are critical to the success of any business, as they are what actually let the relevant people know what the business has to offer. When it comes to promoting a website for a local business, there are certain dos and don’ts that need to be borne in mind. The following guidelines tell you what pitfalls to avoid and what strategies to follow when promoting your local Austin TX based business-

  • Start off by listing your business. The first step to promoting a local business is ensuring that it figures in search results when someone is looking for that particular service in that Austin TX. This can be made possible by listing the business’ address on sites like Google Places, Yahoo directory, and other local Austin business listing directories. Remember to clearly indicate your phone number and email address so that if someone wishes to contact you they can do so without any hassle.
  • Another key tool when it comes to the online promotion of a local business in Austin is the use of banner ads, coupons, and text ads on popular websites. By placing ads for your business on websites that have built credibility among Austin residents, you stand a good chance of getting noticed by visitors to those sites. Always remember never to indulge in over-promotion when it comes to creating these ads.
  • Encourage customer reviews. With most customers turning to online reviews as a way to get first hand information about what to expect from a certain company, it is important for you to provide some sort of incentive to customers for adding reviews to your website. This could be in the form of rewards like coupon codes or special discount points for each review, irrespective of whether it is positive or negative. These reviews and ratings will help build your website’s credibility, while also encouraging customers to use your services.
  • Finally, make the most of content on your website. Whether in the form a regularly-updated blog, emails, newsletters, or product descriptions, you can never go wrong with original and informative content. Work with an Austin based SEO expert to make sure that this content is search-engine friendly, and incorporates the right keywords to ensure that your website’s search engine rankings are boosted.

Centex Technologies is a Austin TX based IT Consulting and SEO Company providing Search Engine Marketing, Internet marketing and SEO in Austin TX.