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Local SEO Elements

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On October 19, 2011

In SEO Marketing

October 19, 2011

Local SEO elements can form a major part of any company’s marketing strategy because of the increased sales that they help bring about. It is especially useful for small sized companies that have a limited geographical area of operation and generally wish to target local populations. Local SEO differs from Search Engine Optimization as the latter generally targets the broader area while the former having only a small area of operation targets its advertizing to a certain group of people.

There are several elements that form a part of local SEO; some of them being:

  • Your website is an important local SEO element and should be created in such a way so that it is suitable for and easy understandable for local populations. Your website should showcase the image of your business that you wish to project and be attractive enough to hold the attention of visitors and keep them coming back to it. It should also be relevant and useful enough along with providing useful information about the ways in which customers can obtain products from you.
  • Another local SEO element is your blog. There are several ways in which you can create professional looking blogs that convey information about your products and services along with the history of your business in order to build a rapport with potential customers. This helps build brand loyalty and also encourages customers to invest in your products. You can either have several different blogs on the internet or even make use of your official website to host a blog. While creating content for your blogs, you need to make sure that local elements that help a user relate to your business are incorporated.
  • You can also use local SEO elements by inserting geographical keywords like the name of your city or town so that local customers can be targeted. This will help you attract the kind of visitors that you want to your website.
  • Google Places is another local SEO element that can be successfully used to increase your sales. You can sign up with Google places to ensure that your business shows up in the Google Maps so that it becomes easy to locate and visit for local customers.

If you are running a business that targets local customers, it is quite important to be found by potential customers. This requires careful planning and usage of various tools to increase the website’s visibility. For more information on how you can increase your website’s presence locally, call us at Centex Technologies (Toll Free: 800-236-1497)

Roundrock Web Design – Internet Marketing Guy

Benefits Of Blogging For Businesses

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On October 12, 2011

In SEO Marketing

October 12, 2011

Blogging generally consists of making written entries on different topics on a regular basis and making them available for reading to everyone or a selected group of people on the internet. It is a kind of self publishing as it does not require any substantial investment. The popularity of your blog determines how many people are going to be reading it on a regular basis. Many business houses are fast waking up to the immense benefits of blogging for their increasing their business. The fact that it is economic and quite a cheap method of promotion have led several companies to incorporate it into their advertising strategy.

Blogging can be used as a marketing tool for any business. You can either choose to have your existing employees maintain and write regular blogs or hire expert writers to do the same for you. You do not need to use a substantial part of your budget in making use of this marketing tool. It is a useful and effective way of communicating the launch of any new product or service by your company. You can also spread information about any special offers or incentives that are being offered by your business by generating content regarding the same on blogs. This can help attract more business and enable your company to enhance its profits to a sizeable amount.

The best thing about using blogging as a marketing tool is the fact that it can be used by small and medium sized businesses as well as it does not require huge funding. This enables small businesses to compete with large corporations on the world wide web on an equal platform. Companies can make potential customers familiar with the feature of their products and advertize their services in an effective manner. Blogs can also be instrumental in increasing the number of visitors to your business’ official website where sales are affected. This can be done by inserting links to your pages in your blogs in an intelligent manner so as to tempt customers to click on them.

We at Centex Technologies, provide complete SEO and Internet Marketing solutions. We are located in Dallas and Killeen Tx and you can reach us at (800) 236-1497

Web Development Austin – Roundrock Web Design

Email Marketing – Reach Out To Masses

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On October 4, 2011

In SEO Marketing

October 04, 2011

Incorporating email marketing into your promotional strategy is quite a simple and cost effective way of initiating or maintaining contact with your customers. It also helps offer great rewards to your organization in terms of increased sales and profits that go a long way towards making your business a success. Newsletters and product brochures can be transmitted using email marketing so that potential customers become aware of new product lines. If you conduct your email marketing process effectively, it can lead to a lot of word of mouth publicity as well apart from helping you get in touch with your existing clients. People who receive great newsletters are likely to forward them to their contacts thus generating more revenues for you. This helps further expand your network.

Email marketing helps to circulate useful information about the products or services that you are offering. It is superior to printing pamphlets and delivering them to customers’ residences as you do not need to invest time and resources into the same. Well made emails help answer frequently asked questions about your company/ products/ services and can be instrumental in building long lasting relationships with new customers.  They can also help enhance the number of visitors to your website as you can insert links to your web pages in the emails that you send out.

Email marketing blends itself well to the use of different kinds of media like attractive pictures, videos and other graphic details. Such graphic details help draw in customers who are likely to get more interested in what your company is offering. The emails that are being sent out must be concise, contain important facts and be well presented so as to build a favorable impression on the readers. The only thing you require to kick start your email marketing strategy is a list of contacts to which you can start sending out emails. You must not be excessively frequent in sending out emails to a particular contact as your email can be placed in the spam folders of the recipient. There are several tips and guidelines that can be followed so as to ensure that your email does not end up in the junk folder and is actually delivered to the inbox of your recipients.

To effectively plan your email marketing campaign, contact us at Centex Technologies – Phone: 800 236 1497

Web Development Austin – Web Design Austin

Online Affiliate Marketing – Expand Your Marketing Base

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On September 27, 2011

In SEO Marketing

September 27, 2011

Online affiliate marketing is a promotional or advertizement strategy that is used by many companies these days in order to publicize their products or services almost free of cost. The one distinctive feature about affiliate marketing is that the customers or business associates (called Affiliates) are used as promotional elements to spread word about the business among visitors of their websites and online portals. Thus no employees or separate advertizing departments are used in this strategy for expanding the market base. The affiliates on the other hand get certain rewards in return for their effort. These may be in the form of discounts on future purchases, accumulated rewards points that can be redeemed later or even hard cash. This acts as a constant motivating factor for them to keep working on getting in more and more customers for the company.

Companies may either wish to use a conglomeration of different marketing practices including conventional advertizements on different websites, e-mail marketing and affiliate marketing or it may choose to use only affiliate marketing as a standalone promotional tool. The best advantage offered by affiliate marketing is that it can help attract more and more customers due to a certain credibility and faith shown in by affiliates. In most of the cases, affiliates are owners of websites that have substantial web traffic from targeted customers.

For online businesses it is very easy to incorporate affiliate system with their websites to give out necessary promotional feeds, links and banners. The affiliate system can effectively manage and track the traffic coming from various sources and award the required commissions to respective affiliates. Affiliates can log in their accounts and can view the referral income, get more feeds, links and banners, manage their account etc. The ease of setting up an affiliate system makes it one of the favorite marketing tool for online businesses.

Although affiliate marketing has been in existence as a system of advertizing for decades, it is a recent phenomenon on the internet. It has been quite a successful model that has been implemented by many online websites especially the small and moderate sizes e-commerce businesses that cannot afford to spend huge financial resources in placing traditional advertizements.

We at Centex Technologies provide internet marketing and Search Engine Optimization solutions for businesses. We can also develop customized affiliate management system for online businesses to spearhead their online marketing campaigns.  For more information call us at 800. 236. 1497

Internet Marketing Austin – SEO Austin

Power of SEO (Search Engine Optimization)

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On September 20, 2011

In SEO Marketing

September 20, 2011

Search Engine Optimization is a novel and innovative way to market your online business. SEO can be used in a powerful manner to promote your product or website using the internet. Incorporating SEO into your marketing strategy generally consists of making use of particular words also known as keywords in a manner so that they can help find your page or website on a search engine. Google is the most popular search engine these days so in most of the cases SEO strategies are focused on the kind of results that Google shows up in the search rankings. There are several ways in which SEO can be useful to your business. Its use has become necessary and quite beneficial in today’s online markets.

The biggest advantage of using SEO is that it is extremely cost effective in comparison to other online promotions and does not require large investments. You may only need to spend a moderate amount of money in order to get your websites on the top ranks of search engines. This makes it highly suitable for medium as well as small sized businesses as well. As most web surfers or potential customers locate or look for products or services that they require by conducting a Google search, you have high chances of increasing your business if your page shows up in such a search.

SEO helps your page appear in the top search results of a search engine. There are several parameters that are used to assess Google page rankings. The usage of keywords for the purposes of Search Engine Optimization must be relevant and it should not simply be frill words with no useful content. Google uses innovative software algorithms to rank web pages that offer something useful to the reader. In order to sustain a high page ranking in the long run, it is essential to create useful content using the elements of SEO. For doing so, you need to hire an expert SEO company who is well versed with the tips and tricks of SEO.

To get the most from your online business and to attain top ranks on search engines, call us at Centex Technologies. We adopt natural and search engine friendly SEO strategies. We can be reached at 800.236.1497

SEO Austin – Web Development Austin

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