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On Page Search Engine Optimization – Tips and Tricks

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On September 13, 2010

In SEO Marketing

September 13, 2010

SEO is an acronym for search engine optimization and today it has become the major strategy that helps websites and WebPages rank higher than their competitors. SEO for your website is done in two ways: on page SEO and off page SEO. In this article we will discuss few basic strategies and tricks that would help you in making your website rank higher and more search engine friendly.

  • Ensure that all the web pages of your website are inserted with relevant keywords. They can be indexed by search engine if you add at least 1 link to that particular page in your website.
  • Content of your website is very important. A web site must have unique content on each page with relevant keywords and phrases. Inserting keywords would help the search engines in picking your website when any of your customers would enter a keyword relating to your website.
  • You must also make sure that the meta-tags of your website are arranged properly. This is really important, the description tags, page title tags should describe content on various pages of your website.
  • You should ensure to label the different headers in your website using H tags.
  • The URL of your website should also be search engine friendly. Having a website URL longer than 3 words would make it difficult for your target audience to remember it. Also, it should relate to the kind of services and products that you sell. Your customers must be able to make out from your website, the kind of services and products you sell.
  • You should make use of mod re-write for Apache and Linux and IIS direct for windows. You must use hyphens and underscores to separate words in the URL of your website.
  • Always have absolute links in your website.
  • You must label all images in your website with Alt attributes.

There are so many tricks and tips that you can follow to do on page SEO of your website to make it search engine friendly and rank higher.  For more information on how you can get your website on the top rank, visit us at CentexTech.com

SEO Texas – SEO Central Texas

Power Of Press Releases In Promoting A Business

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On September 6, 2010

In SEO Marketing

September 6, 2010

Press release is communication of something newsworthy or dissemination of information to the press media.  Today we have a better opportunity to reach huge mass of people through internet.  If you have started a business lately or already own a business and wish to promote it among masses then Press release can be an effectual tool for you.

Press releases are now becoming very popular. It is a common trend among businesses to launch a press release as soon as they launch any new product or service.  A press release not just informs people about their new product or service but it also gives them details as why they should use the product.

Press release also briefs about the history of the company as well so that the reader gets information about company’s background as well.  A press release can bring a good deal of traffic towards your website and can increase your sales considerably. Search engine optimization is something that everyone has heard of and ruling the internet world.  If you create an optimized press release then your audience can get information about your new promotions and launches just by entering the desired keywords in the search bars.

In order to get maximum from your press release, tweet a link to your website into it so that people can visit your company’s website after reading your press release. Make sure the press release is created professionally and keeping in tune with the guidelines of writing a press release so that it is easily accepted on online press release directories. If you keep these tips in mind then your press release will be picked easily by the search engines and will get you the desired results.

Once you renew anything on your website or launch any new product line then you can launch a new press release. This will not just add to your product visibility over the net but your website will keep getting popular in no time. You will definitely get better page rankings and a good flow of customers would be directed towards your website that will in turn bring you more sales and profit.

We at Centex Technologies create effective Press Releases and distribute them. To know more about our Press Release services visit us at CentexTech.com

SEO Texas – SEM Texas

Google Adsense – Making Money From Your Websites

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On August 30, 2010

In SEO Marketing

August 30, 2010

Monetization is one such important aspect of a website that can never go ignored. Many bloggers and online vendors develop their websites with the primary purpose of earning money through them. Quality content and keyword googleadsenseoptimization is one intelligent way of earning money from the websites. There are various advertizing programs that can be run on a website that help to set the income on autopilot.

The websites employ various CPC, PPC, or CPM networks to run ads on the pages. One of the most popular PPC programs is Google AdSense. Google AdSense is touted as star among the various monetization options and the advertizing programs that meander the virtual space of blogging. It is one such gutsy program that will enable the website to set the income on autopilot. Google Adsense helps to turn the ordinary business websites into the money making engines. Many websites have leveraged the power of Google Adsense, applied some of the key monetization strategies, and raked in millions from their websites.

It is a free program and the website owners need not pay anything to include this program on their website. Making money with Google Adsense is as simple as it sounds. You must have such content on your site that attracts a large traffic. Therefore it is always advised to opt various website promotions methods such as article marketing and search engine optimization.

Google Adsense serves to place the contextual ads relevant to the content of your blogs on your website. This way you can generate a lot of income from your website. All you need to do is place the code on your website. The system will generate money from your sites, whenever someone clicks on the ads. The profitability of the Google Adsense program depends on the traffic coming to your site. Therefore it is usually recommended to start Google Adsense only after some time of having established a website.

But you must take care that Adsense lists very stringent rules and offenders are permanently banned from Adsense. It has a lot of prohibited practices. If you violate any of the rules, you can be permanently banned from using Adsense advertizing platform on your sites.

Visit Centex Tech for various Search Engine Optimization Strategies.

SEO Texas – SEO Central Texas

What Is A Payment Gateway?

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On August 23, 2010

In Website Development

August 23, 2010

Payment gateway is a software solution that allows internet users to make purchase online. There are several websites online that are selling products to its customers online and are making use of payment gateways to charge them for their purchases, the most popular payment gateways being PayPal, and Authorize.net.

These gateways are analogous to POS as seen in the offline shops. While selecting a payment gateway, you need to be very sure that it is reliable and 100% secure. The popular gateways like PayPal have been around for years and are known for reliable services to the customers. All the payment gateways use mandatory security procedures like working on SSL, having independent servers and incorporating fraud tracking mechanism.

If you have an online store, you may need to have a payment gateway which works with the shopping cart to allow successful checkouts. The process of connection of an online store with gateway is called Payment Gateway Integration. To integrate a payment gateway with your ecommerce website, you will need to take services of a reliable web development company.

How Payment Gateway Works:

  • After selecting the products that a customer wants to buy online he submits his order and it is forwarded in an encrypted form to the web server of the seller. Through SSL, the information fed in the form is encrypted and is sent to Gateway.
  • The details of the transaction are then forwarded to the acquiring bank of the merchant.
  • The acquiring banks then forward the same to issuing bank i.e. the bank that has provided the credit card to the buyer.
  • After getting the details, issuing bank then forwards the response to an online gateway that whether the payment has been acknowledged or not. If not acknowledged, the cause is also sent in the response.
  • The cause is then forwarded to gateway and hence to the server of the merchant.
  • The response is ultimately sent to buyer in an encrypted form to inform the customer if his order has been placed effectively or not.
  • At last, the issuing bank deposits the required amount in the account of merchant.

Why Online Payment Gateway is essential?

  • It is an indispensable part of online shopping, payment of goods bought online cannot be made without a payment gateway.
  • It adds to the use of E-Commerce i.e. selling and buying of goods via internet.

The only thing that you need to keep in mind is the security of the whole process while working with payment gateways. You need to follow the procedures laid by the local agencies as well as payment gateways for integrating these successfully. You should take services of experienced Web Development Company for payment gateway integration. We at Centex Technologies are experts in providing Ecommerce solutions including creation of shopping carts, payment gateway integration, ecommerce optimization, and pay-per-click management.

Web Development Central Texas – SEO Central Texas

Importance of SEO Content Writing

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On August 16, 2010

In SEO Marketing

August 16, 2010

SEO is an amazing tool accessible for companies to create site traffic, make brand recognition, and elevate revenue. There are numerous different strategies involved in Search Engine Optimization; however SEO content writing is one of its most effective techniques. It is changing the world of internet marketing.

With the changing marketing techniques, Search Engines has now made it little more complex for the marketers to bring their website on the top. Now just inserting keywords in not so relevant content would not get them the ranking they are looking for. One has to focus on SEO content writing which not just takes relevant keyword insertion into account but also the need to maintain quality of the content.

Finding and roping in the experienced content writers is must for any online business. Effective SEO writers work according to techniques of writings that are accepted by Google (as suggested in Google’s Webmaster Guidelines) and other major search engines. Google and other major search engines have their crawlers which help in picking up relevant websites when a user enters a relevant keyword in the search bar. The websites are picked on the basis of their page rank and how thoughtfully the keywords are used.

Latent Semantic Indexing is a technique that is now allowing users to use more keywords and their synonyms to enhance the quality of the content and search engine crawlers are therefore becoming more intelligent in terms of catching the content that is written keeping the quality factor in mind. SEO content writing helps in the process of Search Engine Optimization of the website and helps it to gain a top rank. With good writing and quality content one can not only convert visits to sale but also can get high ranks on search engines.

SEO Texas – SEM Texas

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