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Category: SEO Marketing Page 19 of 24

How To Plan A Marketing Campaign For Christmas

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On November 22, 2010

In SEO Marketing

November 22, 2010

Well, Christmas is around the corner and most of the online businesses are busy gearing up for the huge online sales. It is important to plan your marketing budget well in advance and segregate it for different promotional mediums. The planning for the same starts right from August.

Here are few tips for promoting your business this Christmas.

  • Utilize Google Adwords as much as you can. Google Adwords is a source of instant web traffic. With Adwords, you can target your customers effectively. You can also use Yahoo Search Marketing and MSN AdCenter for promoting products across the net.
  • Plan Social Networking campaigns. Social Networks like MySpace and Facebook are new and one of the preferred business promotion mediums. You can promote your products and business on various “Groups” and “Pages”. Creating company’s page on such networks and adding people to it is a new and effective way of promoting business.
  • Utilize online shopping engines like Google Merchant Center, Bizrate.com, Shopzilla.com, Shopping.com, Commission Junction etc for promoting your products in cost effective way. You can easily upload CSV files containing information about your individual products to these engines. These engines are easy to use and have high ROI.
  • Local Businesses should optimize themselves according to the latest changes in Google Places. Google Places has emerged as one of the most relevant and profitable medium for businesses working within small area.
  • For Christmas, business owners should come up with attractive deals for customers. They should promote their deals effectively. They can do so by buying advertizement space for banners and text ads across relevant websites.
  • Promotional email mailers to existing customers with latest deals and promotional codes should be sent by first week of December.
  • You can also adopt viral marketing techniques like running an online contest or promotional games etc to promote your business and products.

As an online merchant, you should make sure that your website is in top condition. You should check if:

  • All products are arranged properly on the website.
  • Products have appropriate Title and Descriptions.
  • Search Function of website works well.
  • Payment processing through multiple mediums work without any error.
  • Your web hosting server is of good quality and can take huge loads.
  • Your domain emails are not blocked by ISPs

These few tips and checks would ensure that your business runs smoothly and you earn good profits this Christmas season. For more information on how you can promote your online business, feel free to contact us at Centex Technologies (Phone No – 254 – 213-4740 )

SEO Austin– Internet Marketing Texas

Benefits of Link Building, Directory Submissions, Social Bookmarking in SEO campaign

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On October 19, 2010

In SEO Marketing

October 19, 2010

Online User Behavior studies have shown that most of the search engine users just rely on the very first page of search results. It is very rare that they will search for information on next pages. In spite of having a business/organization/individual portal with excellent design and great functionality; if you do not perform the basics of organic on-page SEO then you cannot find a place for your site in top search engine ranks.

Now the question arises, what exactly SEO is? SEO means Search engine optimization. It is a process that helps you in securing higher ranks for your website in the search engine results for a particular query. Certain techniques and ranking systems are employed by the search engines to evaluate the ranking of different web pages for a search result. It include on-page factors like content distribution, website architecture, usage of Meta Tags and Title Tags etc. and off-page factors like link popularity.  So creating a professionally designed website is not enough to bring revenues from search engines, you need to follow SEO processes (both on-page and off-page) for making it appear on the top search results of the search engines. More the competition to beat more is the SEO effort required.

Effective and popular link methods such as deep link submission, article submission, contextual link popularity building, directory submission, and social bookmarking help you to get improved visibility in search engine’s organic rankings.

Directory Submission and Social Bookmarking are two fastest strategies of SEO and are two effective methods of getting one-way links. Besides, quality link building is the most imperative activity that can help you reach higher search engine ranking positions. With the help of link building strategy you can develop high quality links that are quite relevant,  and result oriented.

For this, well experienced, specialized and knowledgeable SEO staff is required to deliver strategies for the best possible SEO campaign. An extensive research is done by SEO team, which ensures comprehensive link building and other associated SEO strategies and services; suiting your objectives, niche and expectations. We at Centex Technologies have wide experience in Search Engine Optimization. To know more how we can empower your online business, feel free to contact us at (254) 213-4740.

SEO Austin – Internet Marketing Texas

Importance of Meta Tags, Header Tags, Title Tags, Alt Tags in SEO

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On October 11, 2010

In SEO Marketing

October 11, 2010

Every business on internet aims at achieving top search engine ranks. The process that we follow to get websites on top of search engines is called Search Engine Optimization (SEO). SEO is nothing but a mix of proper analysis, and well formulated strategy. SEO process contains Off Page Optimization techniques  like directory submissions, link building, social bookmarking etc and On Page Optimization which involves changes in website’s architecture, web content, links, tags etc.  It cannot be undermined that Meta Tags, Header Tags, Title Tags, and Alt Tags can help the site get a good rank, but still intelligent efforts in form of Off page optimization are a must thing.

Let me first explain what Meta Tags are. In brief, Meta Tags include information that a web master incorporates in the Head of the code (HTML) of a webpage. Meta Tags are used to convey specific information to search engines and the website users. These days however, different Search Engines use multiple means to rank a website. Google itself makes use of over 100 variables in their algorithm when establishing its rankings. Meta tags have always been an important part of the formula as they convey specific information about the webpage or the website. Meta description gives an outline of what the page is all about while Meta keywords list the keywords based on which the webpage can be found. There are many other Meta tags like robots tags, author tags etc.

Title Tags are one of the most important factors in SEO but there is a very fine line as to how to make best utilization of Title Tags. Title Tags are used to give a short heading about the web page. With proper content and keywords in page’s Title Tags, you can see a real difference in your web ranks. For internal links, though page name (url) and anchor text plays the most vital role, the title tags are used to describe where the link is taking you.

Header Tags are also an important part of the web page. They define various sections of a web page and are given weightage by search engines. It is important to use H1, H2 tags effectively. Proper usage of keywords in Header tags helps search engines to relate the web page content.

With Web 2.0 and Web 3.0 concepts, a lot of focus is on video and image content. As a webmaster, you should always accompany them with ALT tags. ALT tags are used to describe the visual content and keyword focused ALT tags is a positive step towards search engine optimization.

Each of the SEO campaign is unique in itself. It is important to plan it properly for effective results. We at Centex Technologies provide Search Engine Optimization services to our clients globally. For more information on how we can help you generate more business, just call us at (254) 213-4740

SEO Austin – SEO Waco

On Page Search Engine Optimization – Tips and Tricks

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On September 13, 2010

In SEO Marketing

September 13, 2010

SEO is an acronym for search engine optimization and today it has become the major strategy that helps websites and WebPages rank higher than their competitors. SEO for your website is done in two ways: on page SEO and off page SEO. In this article we will discuss few basic strategies and tricks that would help you in making your website rank higher and more search engine friendly.

  • Ensure that all the web pages of your website are inserted with relevant keywords. They can be indexed by search engine if you add at least 1 link to that particular page in your website.
  • Content of your website is very important. A web site must have unique content on each page with relevant keywords and phrases. Inserting keywords would help the search engines in picking your website when any of your customers would enter a keyword relating to your website.
  • You must also make sure that the meta-tags of your website are arranged properly. This is really important, the description tags, page title tags should describe content on various pages of your website.
  • You should ensure to label the different headers in your website using H tags.
  • The URL of your website should also be search engine friendly. Having a website URL longer than 3 words would make it difficult for your target audience to remember it. Also, it should relate to the kind of services and products that you sell. Your customers must be able to make out from your website, the kind of services and products you sell.
  • You should make use of mod re-write for Apache and Linux and IIS direct for windows. You must use hyphens and underscores to separate words in the URL of your website.
  • Always have absolute links in your website.
  • You must label all images in your website with Alt attributes.

There are so many tricks and tips that you can follow to do on page SEO of your website to make it search engine friendly and rank higher.  For more information on how you can get your website on the top rank, visit us at CentexTech.com

SEO Texas – SEO Central Texas

Power Of Press Releases In Promoting A Business

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On September 6, 2010

In SEO Marketing

September 6, 2010

Press release is communication of something newsworthy or dissemination of information to the press media.  Today we have a better opportunity to reach huge mass of people through internet.  If you have started a business lately or already own a business and wish to promote it among masses then Press release can be an effectual tool for you.

Press releases are now becoming very popular. It is a common trend among businesses to launch a press release as soon as they launch any new product or service.  A press release not just informs people about their new product or service but it also gives them details as why they should use the product.

Press release also briefs about the history of the company as well so that the reader gets information about company’s background as well.  A press release can bring a good deal of traffic towards your website and can increase your sales considerably. Search engine optimization is something that everyone has heard of and ruling the internet world.  If you create an optimized press release then your audience can get information about your new promotions and launches just by entering the desired keywords in the search bars.

In order to get maximum from your press release, tweet a link to your website into it so that people can visit your company’s website after reading your press release. Make sure the press release is created professionally and keeping in tune with the guidelines of writing a press release so that it is easily accepted on online press release directories. If you keep these tips in mind then your press release will be picked easily by the search engines and will get you the desired results.

Once you renew anything on your website or launch any new product line then you can launch a new press release. This will not just add to your product visibility over the net but your website will keep getting popular in no time. You will definitely get better page rankings and a good flow of customers would be directed towards your website that will in turn bring you more sales and profit.

We at Centex Technologies create effective Press Releases and distribute them. To know more about our Press Release services visit us at CentexTech.com

SEO Texas – SEM Texas

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