Category: SEO Marketing Page 17 of 24

Most Common SEO Mistakes

On June 20, 2011

June 20, 2011

There are millions of web sites and enormous amount of information present on the internet. If you want to increase the online visibility of your web sites, it is very necessary to achieve a high ranking in the most popular search engines like Google, Bing and Yahoo.

You can definitely increase the usefulness of your web site by knowing the basics of SEO or search engine optimization and above all, avoiding the most common SEO mistakes. Some of the common SEO mistakes that most people commit and the ways to avoid them are given below.

Not using title tag

Title Tag of a page describes in brief what a particular web page is all about. It can be deemed as one of the most important factors for deciding the web ranks in various search engines. Title tags of a website should be carefully created.

File name of the page

Sometimes, in the course of shortening, the file name does not remain clear and descriptive. To be indexed appropriately in the search engines, it is better to have a descriptive file name. Thus, the file names should be evocative and must contain keywords.

Bad or duplicate content

Duplicate or bad content in the tags or in the web pages are bound to reduce the probability of the web sites to be catalogued in the popular search engines. Inappropriate keywords in the title and description also have a negative effect on the search engine rankings.

Impatience

Link building, social bookmarking and directory listing is one of the best SEO tools. Every web directory takes different listing time. You have to be patient unless the directory lists your web site. Resubmitting can cause a delay in this process or you can also be excluded from listing.

Bad internal page links

It would be good to have enough internal links in the web pages that links it to other pages of the web site. Also, the dead links should be removed.

Keyword stuffing

Stocking up the irrelevant keywords should be avoided because the search engines index only the necessary keywords. Thus, it is absolutely useless to add unnecessary keywords.

Untraceable navigation

The search engines do not trace Javascript calls, Flash links, drop downs etc. thus, instead of using these elements, try to use the text based links.

The upshot is that you can’t ignore search engine optimization if you want long term traffic for your web site. So, avoid making these mistakes and carry out a successful SEO campaign.

We at Centex Technologies spearheads in SEO. For getting high ranks for your website in popular Search Engines, contact us. Our toll free number is 800. 236. 1497

Austin Search Engine Marketing – SEO Austin

SEO Copy Writing Benefits

By centexitguy

On May 30, 2011

In SEO Marketing

May 30, 2011

SEO copy writing is a technique by which the articles published on the web are framed in such a way that they are comprehended well by the search engines as well as the site visitors. The main aim of SEO copy writing is to get a website rank high for the targeted search input. In order to achieve these high rankings, the text/article must have certain important characteristics. Below are some of these factors:

The language of the text must be easy and should make sense.
Content should provide precise information regarding the topics being searched by user.
Keywords should be used appropriately. Try to use them in the title or the starting sentence or the sub headings of the article. Overall density of keywords should be approximately 3 to 6 percent (maximum).
The article should always be proof read to make sure that there are no spelling and grammatical errors.

Advantages of SEO Copy Writing

SEO copy writing has numerous benefits but it is entirely in the hands of the copywriter how he/she makes use of those benefits. Some of the advantages of SEO copy writing are:

Unique Content
SEO copy writing provides you with a unique and interesting content. In this fast paced life, people do not have enough time to read many articles about a particular topic. They choose only that article which appears to provide the most relevant and exact information about the topic. This can be done by a professional copywriter.

Minimizes Error
SEO copy writing reduces the chances of errors to a great extent. You might not be having a good expression and excellent grammar. But, if you hire a copywriter, it will minimize all these risks and make the content look more apt from professional point of view.

Improves Ranking
SEO Copy writing assists in improving visibility of your website on various search engines. Keywords based content help search engines to identify relevant terms that best describe the information provided. Based on the keywords within the content, search engines rank a particular webpage (for various terms) in its search results.

Thus, SEO copy writing is a magnificent tool that has shown amazing results in field of SEO. It provides numerous benefits to the online businesses. SEO copy writing helps you to gain more reliability and at the same time create a distinctive content, uphold a professional look and enhance popularity in search engine rankings.

To create unique and Search Engine friendly copy for your website, blog, online press release etc, contact us at Centex Technologies (Toll Free – 800 236 1497). We have full-fledged team to assist you in all aspects of SEO.

Austin Search Engine Marketing – SEO Austin

Top 5 Effective Video Optimization Techniques

By centexitguy

On April 23, 2011

In SEO Marketing

April 23, 2011

Top 5 Effective Video Optimization Techniques

Video optimization is in its infancy stage but is continuing to grow speedily. As more and more users will get access to the broadband services and social networks, the level of video utilization will grow even more. Below you will find some beneficial video optimization tips and tricks:

1. Create Compelling Video Content:

We know that the majority of the people and organizations creating video are not held to the expectations of the entertainment industry. Nevertheless, even the little guys need to devote time in thinking about how to create relevant video content that is interesting as well as engaging. Compelling videos usually lead to extra videos views, repurposing of your content on blogs, and extra inbound links from those writing about your video.

2. Build up Video Content Around Keywords:

When evolving your strategy for making promotional video content, make use of knowledge gained from website analytics and current search campaigns. Produce your video content around your top keywords. Cautiously think about how to utilize keywords within your content to present a targeted and valuable experience for those looking for information on your top keywords.

3. Exhaustively Optimize Video for Keywords:

Each video that you make should be carefully and thoroughly optimized. All the facets of the video file and posting should be well optimized for your targeted keywords, inclusive of its filename, tags and description.

4. Provide Strong Calls to Action:

Make an attempt to associate each video with a strong call to action, to change casual viewers into interested prospective customers. Calls to action can be as simple as clicking a link that directs the viewers to a related page of your website. Other most commonly known actions are like downloading a file, filling out a form, or subscribing to your video channel. These calls to action can be cited in the video itself, in the description area, or appear as a clickable link embedded in the video.

5. Submit Your Video to Multiple Sources:

In an effort to render the greatest breadth and exposure to your video content on the internet, make it a point to submit your video to a broad range of online video providers.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

Create Compelling Video Content: We know that the majority of the people and organizations creating video are not held to the expectations of the entertainment industry. Nevertheless, even the little guys need to devote time in thinking about how to create relevant video content that is interesting as well as engaging. Compelling videos usually lead to extra videos views, repurposing of your content on blogs, and extra inbound links from those writing about your video.
Build up Video Content Around Keywords: When evolving your strategy for making promotional video content, make use of knowledge gained from website analytics and current search campaigns. Produce your video content around your top keywords. Cautiously think about how to utilize keywords within your content to present a targeted and valuable experience for those looking for information on your top keywords.
Exhaustively Optimize Video for Keywords: Each video that you make should be carefully and thoroughly optimized. All the facets of the video file and posting should be well optimized for your targeted keywords, inclusive of its filename, tags and description.
Provide Strong Calls to Action: Make an attempt to associate each video with a strong call to action, to change casual viewers into interested prospective customers. Calls to action can be as simple as clicking a link that directs the viewers to a related page of your website. Other most commonly known actions are like downloading a file, filling out a form, or subscribing to your video channel. These calls to action can be cited in the video itself, in the description area, or appear as a clickable link embedded in the video.
Submit Your Video to Multiple Sources: In an effort to render the greatest breadth and exposure to your video content on the internet, make it a point to submit your video to a broad range of online video providers.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

SEO Austin – Austin Search Engine Marketing

Few Common Design Mistakes

By centexitguy

On April 11, 2011

In SEO Marketing, Uncategorized, Website Development

Few Common Design Mistakes

In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept. This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.

Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:

1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.

2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.

3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.

4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.

5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.

6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.

For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

April 11, 2011

Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:

Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.

For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

SEO Austin – Web Design Austin

SEO Strategies That Work!

By centexitguy

On April 4, 2011

In SEO Marketing, Uncategorized

April 4, 2011

Though the concept of SEO may be a bit complex, there are few strategies that one needs to practice prior to starting any SEO related activity. The following elementary principles are quite significant for every web page or a site for which you are performing optimization:

1. Prefer not to buy any domain unless you really have to. For starting any new business venture, it is always advisable to use an existing domain that has already has achieved Google’s trust. Age of a domain name plays a significant role in indexing of new content. For a new domain, of course one will need to start the SEO and indexing process from the start.

2. It is suggested that one should not perform optimization for the search engines solely; rather optimization should be done by keeping in mind the target audience. The search engines look for the pages that according to them (search engine algorithms) are best suited and have most relevant information for the keyword phrases that user types in the search box. If those search phrases are related with your website content, then it is quite possible that your website will rank well on search engines. The aim of search engines is to provide the best information to end users so you must optimize your website with users in mind.

3. Don’t forget to research your keyword phrases extensively. To determine the suitable phrases to optimize for, employ research tools like Keyword Discovery, Word tracker or Google’s Keyword Tool. Accumulate the lists of the most relevant phrases for your website, and then select a couple of different ones for each page. Never strive for general keywords like “doctor” or “holiday”, as they are seldom indicative of what your website is all about.

4. Strive to make your website “crawler-friendly.” Search engine normally do not like the dynamic pages. Make it a point to utilize HTML coding and avoid dynamically developed pages as far as possible. If you are creating dynamic websites, use SEO friendly CMS.

5. Label all the internal text links and provide alt tags to the images as distinctly and descriptively as possible. Do not make your users to suppose what is at the other end with links that read “click here” or any other non-descriptive words. Try to be as descriptive as possible.

6. Write compelling content for the key pages of your website depending on your selected keyword phrases and your projected audience’s demands. Ensure that this content is easily viewed by the search engines.

7. Make sure that your website is “link-worthy.” The other websites that link to yours constitute a vital part of the SEO campaign. This is due to the fact that all of the major search engines lay a good deal of emphasis on your internet site’s overall link popularity.

8. Usage of title tag, description and Meta tags in the sections of your HTML is quite necessary. Create unique and keyword rich title tags. Description should also be provided when performing optimization. Build a description based on your website content and keywords. Last but not the least, if you are not making use of Meta tags in your web page, you may miss out some valuable traffic.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

Prefer not to buy any domain unless you really have to. For starting any new business venture, it is always advisable to use an existing domain that has already has achieved Google’s trust. Age of a domain name plays a significant role in indexing of new content. For a new domain, of course one will need to start the SEO and indexing process from the start.
It is suggested that one should not perform optimization for the search engines solely; rather optimization should be done by keeping in mind the target audience. The search engines look for the pages that according to them (search engine algorithms) are best suited and have most relevant information for the keyword phrases that user types in the search box. If those search phrases are related with your website content, then it is quite possible that your website will rank well on search engines. The aim of search engines is to provide the best information to end users so you must optimize your website with users in mind.
Don’t forget to research your keyword phrases extensively. To determine the suitable phrases to optimize for, employ research tools like Keyword Discovery, Word tracker or Google’s Keyword Tool. Accumulate the lists of the most relevant phrases for your website, and then select a couple of different ones for each page. Never strive for general keywords like “doctor” or “holiday”, as they are seldom indicative of what your website is all about.
Strive to make your website “crawler-friendly“. Search engine normally do not like the dynamic pages. Make it a point to utilize HTML coding and avoid dynamically developed pages as far as possible. If you are creating dynamic websites, use SEO friendly CMS.
Label all the internal text links and provide alt tags to the images as distinctly and descriptively as possible. Do not make your users to suppose what is at the other end with links that read “click here” or any other non-descriptive words. Try to be as descriptive as possible.
Write compelling content for the key pages of your website depending on your selected keyword phrases and your projected audience’s demands. Ensure that this content is easily viewed by the search engines.
Make sure that your website is “link-worthy“. The other websites that link to yours constitute a vital part of the SEO campaign. This is due to the fact that all of the major search engines lay a good deal of emphasis on your internet site’s overall link popularity.
Usage of title tag, description and Meta tags in the sections of your HTML is quite necessary. Create unique and keyword rich title tags. Description should also be provided when performing optimization. Build a description based on your website content and keywords. Last but not the least, if you are not making use of Meta tags in your web page, you may miss out some valuable traffic.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

SEO Austin – Austin Search Engine Marketing