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Category: SEO Marketing Page 21 of 24

How To Generate High ROI From Adwords Campaign

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On July 19, 2010

In SEO Marketing

July 19, 2010

If you are just starting with a PPC campaign for your online business or already frustrated with low promotion performance, you need to understand some things about Google Adwords and generating ROI.

Sometimes, the pressure of delivering results makes you lose focus from the most important factors affecting your Adwords campaign. These include:

  • Impression rate
  • Ad position
  • Click through rate
  • Conversion rate

Basically, Google evaluates your daily budget to control the frequency of your ad display. If you have a small daily budget, your ad will show for a few hours every day. On the other hand, your ad’s position is determined by its rank number, which is calculated as follows:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

To improve your PPC marketing and generate high ROI from Adwords campaign, the following steps are a must.

Ad Delivery – when searches are performed under your keyword, your ad must show up. The daily budget controls your ad display and hence, needs to be increased for maximum exposure of your website advertizements. As your actual spending depends on the click through rate, your margin on the daily budget is about 50%.

Ad Delivery per Keyword – Google will display ads according to the keywords searched by online users. Your Adwords campaign can have one or more adgroups. This constitutes of a few keywords and ads that trigger your ad. For higher ROI, you can consider splitting of keywords and creating new keywords with low impressions.

Cost Per Click (CPC) – It is important to know if clicks are made for targeted keywords. You can improve your ROI from Adwords campaign by reducing clicks on non-targeted keywords. This happens when you lower the Max CPC and your ad position. The bid can be raised for keywords that are performing well.

Ad Optimization – Creating interesting ads and linking them to relevant website content/ graphic is a good way to reach the target audience. Make sure that your ad communicates your unique selling point and why users should visit your site. The landing page should also be informative and call for action.

Located in Killeen, Central Texas, we at Centex Technologies provide complete Internet Marketing solutions for web businesses including Pay Per Click campaigns, SEO and Social Network promotions. Feel free to contact us for custom quote.

SEO Texas – Internet Marketing Texas

What Is Included In SEO?

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On July 12, 2010

In SEO Marketing

July 12, 2010

Search engine optimization (SEO) involves the steps to ensure high ranking of your website in relation to particular keywords on popular search engines. This is not a one-time procedure and requires constant efforts for good results.

Basically, SEO consists of On-page optimization and Off-page optimization. While the former includes structuring your website content, keywords and description for each web page, off-page optimization consists of link building, article content and directory submissions.

In order to get a larger customer base and convert leads into sales, you need to ensure proper SEO for your website.

Step #1 – Firstly, you must analyze the present ranking of your website on all major search engines.

Step #2 – After this, you need to evaluate your website for:

  • Code and text of the home page as well as other landing pages.
  • Verify the need for changes to make the web pages easily spidered or crawled.
  • Take note of broken links and missing images.
  • Observe web server errors or other problems.

Step #3 – Make a list of popular keywords that are relevant to your business site and industry. This list must contain at least 20 words or phrases initially. From these, you can choose a few keywords that are strong enough to beat the competition.

Step #4 – Check the content of your website and modify it to include essential keywords.

Step #5 – Traffic can be generated by publishing articles that address issues faced by the readers. Create about 10 articles on topics that are related to your site’s products or services.

Step #6 – Optimization of the website also includes creation of title tags, description tags, alt tags, keyword tags, comment tags, meta tags, image optimization, on page optimization, key phrases optimization, log file analysis, search engine friendly sitemap, landing pages and W3c Validations for the Home page.

Step #7 – Maintaining Blogs helps in ensuring frequent visits by search engine spiders to your website. You will have to add fresh content to keep the blog interesting and get good search engine rankings.

Step #8 – Keep track of your competitors and their ranking progress, search words being optimized and the traffic directed to their websites.

Step #9 – Review the internal and external links of your website so that they point to the most relevant pages.

Step #10 – A Link Exchange program can help in getting multiple high ranking links pointing back to your website.

Keep reviewing and modifying the SEO strategies according to the current market trends and customer requirements. This will enable you to achieve the desired level of traffic and business income.

SEO Texas – SEO Centex

Social Network Advertising And Promotions

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On June 28, 2010

In SEO Marketing

June 27, 2010

Over the period of time, social networking has become extremely popular. Everyday thousands of people are signing up for websites like MySpace, Twitter and Facebook. In May 2010, Facebook alone had more than 400 million user profiles in its network. With millions of viewers visiting every day on such sites, it is important for business portals to use this fact to their advantage.

Advertising on social networking sites can prove to be very beneficial for promoting your web business. You can advertise on social networks by posting videos, pictures, links, groups, fan pages and ads. Proper management of your social networking campaign allows you to attract viewers to your own web space. The ROI of such advertising campaigns are much higher than any other form of paid advertisements.

While using social network advertising, it is important to target the right audience in the right way. The kind of traffic being driven to your website can make your small online business turn into a million dollar business. People will click on links only when they are genuinely interested in finding out more about a product or service. If your ad specifies your website objectives clearly, interested viewers will surely visit your website.

While advertizing or promoting your business on any of the social network, spamming should not be done at all. Spamming is completely undesirable on social networking websites. By spamming banners and links to your site, you will not get any additional visitors. In fact, you will only create a bad impression on potential customers and may also get banned from the networks.

A unique feature of social network promotions is that you get to know your audience well. Social networking sites allow you to talk to people and seek their feedback on your services and products.

Social networking sites have provided a new avenue to online businesses for promoting their products and services effectively. We at Centex Technologies provide complete internet marketing solutions including social networking campaigns and Search Engine Optimization.

SEO Killeen – Social Networking Campaign Management

How Press Releases Help In Internet Marketing And SEO

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On June 14, 2010

In SEO Marketing

June 14, 2010

An online presence has become a matter of existence for all kinds of organizations today. Everyone wants a higher ranking in the search engines. There are plenty of options available for popularizing your business on the Internet. One of the lesser expensive ones, includes Press Releases.

Press releases are write ups and information relating to your organization or line of business. The good news is that these indirect promotional measures help in Internet Marketing and Search Engine Optimization. Listed below are a few pointers to be kept in mind while using Press Releases for Internet Marketing:

What does the Press Release communicate?
The Press Release shows how your organization is an expert of the business. Typically press release communicates the latest news about your organization. You may also give out a press release on new product launch. Besides the news, you may write on topics relating to some functions, methods or processes relating to your field of operation. Share your invaluable experience with others, and see the response. The Release must also benefit the target audience in some way or the other. The best content relates to providing information that helps in making choices or simplifying the buying process for the customers.

Framing a good Headline
A catchy headline with keywords will take your website’s ranking much higher than you expect. These can lead the reader to the exact piece of factual information they are looking for. Headlines can also be funny and innovative. Again, a good Press Release must have the relevant keywords in the heading itself. Else, the search engines might miss out on the keyword importance for the website.

Keywords in the Press Release
Before typing the information, decide on some easy yet most searched keywords. While choosing keywords, think from the customer’s point of view. It is best to include keywords in the heading and repeat them around two or three times in the write up. This really helps in marketing your product on the Internet.

For complete SEO and Internet Marketing solutions contact Centex Technologies. Experts at Centex Technologies have years of experience in providing unmatched SEO services. Please contact us to know how Search Engine Optimization can help you in taking your business to new heights.

SEO Killeen – Web Development Killeen

Social Bookmarking For Better SEO

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On May 31, 2010

In SEO Marketing

May 31, 2010

In today’s world, a website is a crucial part of successful business. This entails regular updating of content as well as strong SEO strategies. Even with high quality products, services and attractive site design, you will need to make extra effort to gain visitors to your online business website.

What is Social Bookmarking?
Bookmarking is the process of marking content by using tags. This helps to organize and categorize informative material on social bookmarking websites. Pick up websites like Furl, Stumble Upon or Digg; explore which content is mostly bookmarked by members. If you like it, simply bookmark it. The final result is your own personal directory of tags on your favorite topics ranked and assembled neatly.

SEO and Bookmarking
Search Engine Optimization comes naturally with bookmarking. Carefully select good bookmarking websites and see how within hours your website gets indexed. Your website gradually starts climbing the search engines ranking once you spend time on getting the website linked to these linking websites.

Some Do’s of Social Bookmarking for SEO

Original Content
Your content could be easily scrapped off as spam if it’s not original. Think of some innovative text with attractive graphics to be uploaded as articles or content on bookmarking websites. When you put up your own expertise on the net, it showcases your talent and readers would automatically look for your website.

Effective Keywords
Choose your words, keywords and tags smartly. Look up for the most viewed tags on the bookmarking websites and add creative twists to these keywords. Incite members and posters on these online platforms to read your postings by just looking at your tags and taglines.

Quality Inputs
While posting on these linking websites, try to offer valuable information. Restating or misstating facts can spoil your online image. Remember, your followers will judge you at this point itself. They’ll open your website only when the text provided by you appeals them.

In all, social bookmarking can be very fruitful when it comes to SEO. All you need to do is select the relevant linking websites to reach your target audience.

To know how SEO strategies can help in taking your business to new heights, feel free to write to us. We at Centex Technologies provide state of the art SEO services aimed at getting top ranks for our clients globally. Feel free to enquire about our SEO services.

SEO Killeen – SEO Central Texas

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