July 12, 2010
Search engine optimization (SEO) involves the steps to ensure high ranking of your website in relation to particular keywords on popular search engines. This is not a one-time procedure and requires constant efforts for good results.
Basically, SEO consists of On-page optimization and Off-page optimization. While the former includes structuring your website content, keywords and description for each web page, off-page optimization consists of link building, article content and directory submissions.
In order to get a larger customer base and convert leads into sales, you need to ensure proper SEO for your website.
Step #1 – Firstly, you must analyze the present ranking of your website on all major search engines.
Step #2 – After this, you need to evaluate your website for:
- Code and text of the home page as well as other landing pages.
- Verify the need for changes to make the web pages easily spidered or crawled.
- Take note of broken links and missing images.
- Observe web server errors or other problems.
Step #3 – Make a list of popular keywords that are relevant to your business site and industry. This list must contain at least 20 words or phrases initially. From these, you can choose a few keywords that are strong enough to beat the competition.
Step #4 – Check the content of your website and modify it to include essential keywords.
Step #5 – Traffic can be generated by publishing articles that address issues faced by the readers. Create about 10 articles on topics that are related to your site’s products or services.
Step #6 – Optimization of the website also includes creation of title tags, description tags, alt tags, keyword tags, comment tags, meta tags, image optimization, on page optimization, key phrases optimization, log file analysis, search engine friendly sitemap, landing pages and W3c Validations for the Home page.
Step #7 – Maintaining Blogs helps in ensuring frequent visits by search engine spiders to your website. You will have to add fresh content to keep the blog interesting and get good search engine rankings.
Step #8 – Keep track of your competitors and their ranking progress, search words being optimized and the traffic directed to their websites.
Step #9 – Review the internal and external links of your website so that they point to the most relevant pages.
Step #10 – A Link Exchange program can help in getting multiple high ranking links pointing back to your website.
Keep reviewing and modifying the SEO strategies according to the current market trends and customer requirements. This will enable you to achieve the desired level of traffic and business income.