The Central Texas IT Guy

Web Development Austin, SEO Austin, Austin Search Engine Marketing, Internet Marketing Austin, Web Design Austin, Roundrock Web Design, IT Support Central Texas, Social Media Central Texas

Category: SEO Marketing Page 23 of 24

How Blogs Improve Conversions In A Business Website

By

On March 15, 2010

In SEO Marketing

March 15, 2010

A blog is basically a website where an individual generally writes about a series of events or anything related that may interest him.  A blog can be defined as a web log which is maintained on a regular basis by an individual.  Earlier blogs were maintained by individuals to provide information but now blogs have become a source of branding, building businesses and improving conversions.

Blogs no longer have just individualistic approach. Blogs are used by businesses to promote other products, write reviews and do a lot of business marketing stuff. Bob Parsons, the owner of Godaddy – one of the biggest hosting service providers in USA uses his blog to promote his business.  It is important to understand how this is done as it needs an intelligent brain to manage it.   Similarly you will find many blogs maintained by entrepreneurs indirectly pointing it to their business.

Eyebrows can be raised on how this kind of strategy goes unnoticed by google and instead these blogs always finds a good place in Google’s rankings. The truth is that these blogs are actually very good and informative and would generally give an insight into company’s business and ethics. This is something google likes- TRANSPARENCY.

Nowadays blogs are used by celebrities as well to increase media presence and to promote the brands they endorse. Generally people who follow a certain topic would look for information by searching on Google and a blog is considered to be a source of information. Search Engines ranks good blogs on top pages which brings them hits. If the content is well directed and well written on a blog, it can act as a real good source to generate user’s interest into your business.

This is how traffic transfers from a personal blog to your business website. We at Centex Technologies provide complete Internet Marketing solutions to our clients. Please feel free to enquire more.

SEO Austin – Web Development Killeen

Advantages of Search Engine Optimization

By

On February 22, 2010

In SEO Marketing

Feb 22, 2010

Search engine optimization refers to a method of increasing the volume and improving the quality of traffic to a website from search engines. The phenomenon working behind this methodology is that the higher the website on the search engine results list, the more viewership it will get. SEO basically involves editing the content, HTML and coding of the website concerned and performing various other technical operations. Here are a few advantages of optimizing your website :

Competitive edge: High rank in search engine results definitely gives your firm/company an easy edge over all your competitors. SEO is the process which is aimed at generating top ranks on various search engines. If a customer interested in a product offered by your company comes across your website before laying his/her eyes upon the website of your competitors, the chances of you beating down your rival competing company in the sale of the product increase manifold. The customer is less likely to look for the other companies prevailing in the market which offer the same products. Thus, search engine optimization gives you an easy edge in competition with your competitors.

Expansion of customer base and target audience: The name of your company flashing in the top 10 i.e. the first page or so of the display results of the search engine query leads to expansion of your customer base and a rise in the count of your target audience. Any random web surfer might become interested in products and services offered by your company and without any prior interest, may get motivated to purchase them. This will act as a bonus in your kitty as it leads to increasing your purchase and your profits. SEO also increases the target audience of your company manifold.

Boost sales: It is a proven fact that the display of your products and services through search engine results is much more likely to generate a sale as compared to online advertising on different sites. The company tends to get a lot of positive publicity in this manner. Getting on top ranks of a search engine attracts many new customers. We have seen many companies becoming multi-million dollar businesses only from sales through search engines.

Saves time, money and effort: Unlike paid advertising, SEO is cost effective solution for generating sales. As the number of users on Search Engines is quite high, the ROI for SEO is pretty attractive.

Search engine optimization is the easiest and most affordable way of generating sales from your website. In case you are looking for a way to boost the profits of your company manifold, optimize your website now. We at Centex Technologies provide state-of-the-art Search Engine Optimization services.

SEO Killeen – Search Engine Optimization Killeen

Are you on Local Business Listing Networks?

By

On February 1, 2010

In SEO Marketing

Feb 1, 2010

Local Business Listing (LBL) marketing is the marketing buzz word now days. Companies are focusing up on providing the best local business results to users. After tremendous success of Google Maps and Google’s Local Business Listings, other search engines and advertisement networks are working round the clock to come up with the even improved local business solutions.

Even though, prior to Google’s LBLs there were many sites like Local.com, YellowPages.com, CitySearch.com, MagicYellow.com etc listing businesses according to the city/ area but they were not so popular among the masses. With advanced geo-targeting technology, Local Business Listings have become a convenient and accurate way to get information. Now you can find pasta restaurants, saloons, clinics, plumbers, real estate agents, car wash etc (the list is endless) in your area within seconds. Such an ease of finding information has made LBLs hot favorites.

For a business like that of a specialized doctor, florist, a pizza shop or a hotel, it is now important to be listed on as many local business networks as possible. It is estimated that being listed on local business networks can boost up revenues by 5 to 10 %. If you are among featured listings or listing through paid advertisements, then depending on your business, the number of enquiries generated through LBLs can be incredible.

Advertizing giants are not only working to grab online market share for LBL but are also targeting mobile and handheld devices. Various local business apps are already in market for IPhone. On 16th Dec, Microsoft launched Bing App for Iphone enabling users to do voice search, view local business listings and find directions.

With fast changing scenario of high tech marketing, it becomes mandatory to keep up pace with the innovations. For a specialized business targeting certain area, it is extremely important to be listed on local business listings. We at CentexTech, not only list business for clients on various LBL networks but also work to optimize them to generate higher revenues for our clients. To know more, please feel free to contact us.

IT Support Central Texas – Seo Consultant Central Texas

Latest In Google Optimization

By

On January 17, 2010

In SEO Marketing

Jan 17, 2010

GOOGLE is the name that strikes your mind first when you want to find something on internet. In true sense, Google is the synonym for internet. If you are looking for bakeries, florists, plumbers or even internet developers, all you need to do is to go to Google and search and find the right source to match your requirements.  Google is the lifeline for businesses that are looking to be found by clients all over the world.

Generally a normal user would just browse through the first couple of pages in Google while searching for what they need. If they do not find what they want, they would in general experiment by changing or modifying the keyword they use for searching. Keeping this in mind Google brings up the most relevant searches on the first page for different keywords. For this, Google uses an algorithm which would measure the site on its relevance with the keyword being fed in by the user to get the best and the most relevant result on the first page.

Although Google’s idea is simple, the implementation hasn’t been that easy.  There are many webmasters who keep researching on the Google algorithm and try to make changes to their websites according to what Google likes. This is a way to reach the first page of Google for a related key phrase. However, Google knows about such elements and to avoid such websites Google keeps changing their algorithm enabling such tricksters to keep making changes to their websites. The latest change that Google has made is very recent which has started taking effect January onwards.

Google has now emphasised on the way site code is written. Google wants the code of your site to be clean and easily read. In brief, Google wants you to keep the code (HTML and scripts) to be short and sweet. However, this is not the only thing to be able to see your site on first page of Google. There are others as well, but if you can just follow the Google guidelines on optimization, your site will surely rank well.

To sum it up all, type Google Guidelines for Optimization on Google and find out how Google wants you to build your website to be indexed easily by Google.

Centex Technologies provides Search Engine Optimization services across globe.

Seo Guy Central Texas – SEO Austin

Social Networking

By

On January 5, 2010

In SEO Marketing

Jan 5, 2010

Social networking is one of the latest trends over internet.  Although it seems to be the most modern trend, its history goes back to 1985 when THE WELL was initiated. THE WELL is one of the oldest online communities which is known for its online forums.  During the 1990’s technology was at a boom and sites like tripod.com and geocities .com started getting popular. These sites would let individuals create their homepage which was generally a personal profile.  This was also the starting of the blogging culture within internet.

In 1997, SixDegrees.com was launched where you could create user profiles and send messages directly to friends. SixDegrees.com allowed you to search for people with similar interests and add them to your friends list. In spite of having all these features, SixDegrees.com was shut down as it could not gather profits, maybe because the site was ahead of its time. During 2002 and 2004 there were three such sites namely Friendster, Myspace and Linked in that emerged and changed the way people worked on internet. It started with Friendster in 2002 which Google tried to acquire in 2003, then Myspace which had more page views that Google at one time and then Linkedin.  In 2004, Facebook started emerging and in just a few years Facebook became one of the fastest and the largest growing sites not limiting to geographical locations. Facebook opened gateways by allowing externally developed add on applications which allowed people to integrate their applications within the site.  Facebook is not only used by individuals but also used by several businesses to promote their services and products as well.

After 2005, Social Networking began flourishing as a business component and many businesses started using sites like Facebook, Bebo and Myspace as a tool to promote their businesses.  In 2006 came Twitter which although has comparatively lesser features became one of the most popular sites in 2008-09 because of the ease of use it allows.

Social networks are becoming increasingly popular amongst students, teachers, businessmen, non profit organizations, celebrities and others to interact with each other. It is easy to create profiles and get connected to people with your interests. Sites like Facebook , Myspace and Orkut have started using Collabarative techniques to give users a better experience  while sites like Twitter are winning on the ease of use syndrome. With all this in action, there are more developments that are being done in order to make  it easier for people to get connected.

Centex Technologies plans Social Networking campaigns for clients to market their products on major social networks.

Seo Consultant Central Texas – Seo Guy Central Texas

© Copyright 2022 The Centex IT Guy. Developed by Centex Technologies
Entries (RSS) and Comments (RSS)