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Proven Techniques To Enhance Your Conversion

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On May 16, 2011

In Internet marketing

May 16, 2011

For many business organizations, a minor 1% change in online sales conversions can indicate appending thousands of dollars to their bottom line. Because of this, many companies are honestly paying attention towards the strategies to enhance the number of conversions a website makes.

Some of the Proven Conversion Strategies are:

  • Create Trust: Trust can be created by appending trust symbols such as security icons, association badges etc. Moreover, one should position himself as a professional. Testimonials are a remarkable way to flaunt off one’s expertise.
  • Utilize Information Marketing: Create a whitepaper or e-book that renders real value to your prospects. When you do this, you get to pull in some email addresses for future marketing.
  • Make use of Images for Your Digital Marketing Materials: Even if your e-book is delivered only via download, by rendering an image of the e-book you make the product more tangible and genuine.
  • Remove Barriers on Your Web Forms: Request the bare minimum information from your prospects on your web forms. The more hoops you make them jump through, less likely they are to take that first step.
  • Place Forms above the Fold: Significant opt-in forms should be observable without scrolling down the webpage.
  • Use Effective Calls to Action: Links and submit buttons should state more than “Click Here” or “Submit”. They should include a strong call to action like: “Find out How We Can Amend Your Website” or “Download the Free Guide Now”.
  • Render Targeted Information for All Stages of the Sales Cycle: Some website visitors are there just to kick the tires and see how your company feels. Other visitors tend to deeply perform research prior to any purchase. Ensure that you put up information targeted for all the parts of the sales cycle.
  • Up sell on the Thank You Page: Once you have obtained a request for information, or even a purchase, use the chance to let them know about some other product or service that works well for them.
  • Write Compelling Headlines and Informative Copy: People do not read, rather they scan. Your headlines have to catch the attention of your visitor so that they stop glancing over and begin reading.
  • Foster Your Leads: Use drip campaigns to make a follow up marketing campaign.
  • Advanced Analysis: Use advanced techniques like A/B testing to find our which version of your website gets you maximum conversions.

Centex Technologies is expert in making your website stand out from others. We work to bring your website to the top of the Search Engine rankings. Contact us at (800) 236-1497.

Austin Search Engine Marketing | Internet Marketing Austin

How To Stay Away From Online Frauds and Security Threats

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On September 19, 2010

In Security

September 20, 2010

Internet has opened a gateway of knowledge to us. With a click of mouse, you can come to know what is happening thousands of miles away from you. With internet communication has become easy and convenient. However, like any other technology, internet has also been used widely by the hackers and other anti-social groups. The biggest threat that we face on internet is from virus attacks, identity theft and hacking. However, if you avoid doing the following things when you are online, you can save yourself from hackers and virus attacks.

  • Keep your passwords confidential. Never share your passwords with anyone.
  • Avoid logging in to any websites when you are using a shared wireless network, there is a chance that a hacker can steal your password. If you want to login, make sure that you have a firewall turned on.
  • While using any banking website, make sure that you are using web pin or using your mouse to enter the passwords from the set of characters instead of entering them by typing in the required area. This avoids any programs like key logger from recording your key strokes. Most of the banks provide third level of security, use them.
  • Do not download any unauthorized songs, movie or video clips unless you are sure that the source is genuine.
  • Do not download attachments from unknown senders, they may contain viruses.
  • Be aware of phishing mails and never give your personal information like passwords, username, and account number to any emails sent by banks. No banks will ask you this information.
  • Most of the internet browsers warn users from going to malicious websites. When you reach such website, shut down the browser.
  • Always check for the security sign of the website. Never do online transactions if the website does not have any https option or if the security certificate is expired.
  • Store your personal information in an external drive and protect the folder with a password.
  • Last but not the least, never trust any email claiming that you have won millions of dollars and asking for personal information from you. They are frauds.

By following the above tips, you can definitely avoid any kind of frauds or virus attacks and make an online experience much pleasant.

For complete IT security solutions for your business, visit Centex Technologies.

Internet Marketing Austin – SEO Austin

Trends In Web Designing

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On April 5, 2010

In Website Development

April 5, 2010

Year 2010 has brought new and innovative web designing trends. With more focus on brand image and emphasis on SEO and internet marketing techniques, semantic keyword based (Web3.0) applications are quite popular now days. Mostly, the designing trends do not come at the beginning of the year alone. These are introduced several times during the year and lead to modifications in designing styles and concepts.

Listed below are some of the hottest and most unique web designing trends for 2010. These can be used to customize your website or add a new dimension to an existing one.

  • Logo and Header: The use of a large logo with a huge header is fast becoming a trend with many designers. In 2010, it is expected that most websites will feature a bulky header to increase brand recognition and cast a long lasting impact.
  • Sketching: Even though sketching designs are not the latest in web designing trends, this technique can help in customizing web pages and aid in commercial design. Sketching designs are a good way of distinguishing personal websites from business websites.
  • Perception: As practical observation gains popularity, perception is bound to change in 2010. This means that extraordinary and modern designs will be introduced in websites like a side-shot aerial.
  • Page layout: The demand for single page layout will lead to more preference to personal summary over business details. This involves greater emphasis on their media hangouts, blogs and public entity.
  • Typography: Continuing from 2009, typography is expected to be popular in 2010 as well. Readers find it more appealing than websites filled with images.
  • Spontaneity: Flash has been used by designers for creating websites since a few years and 2010 will witness greater variations and advancements in the use of Flash tools. As a result, websites will become more instinctive and appealing to web-savvy internet users. From SEO point of view, non flash sites would still be preferred.
  • Web3.0:For content based applications, Web3.0 site are now preferred.

We at Centex Technologies provide complete Web Development solutions to our clients. Please feel free to get in touch with us with your requirements.

Internet Marketing Austin – SEO Austin

Types of Security Systems – Killeen, Central Texas

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On February 28, 2010

In Uncategorized

Feb 28, 2010

Security is of utmost concern now days. To tackle the issues with security, there are a variety of security systems for homes, offices and all types of buildings available in the market. Not just choosing the right kind of security system device is important but also proper planning and device installations is equally important.   Compiled below is a list of a few of the many systems that are available for security needs of individuals as well as groups.

  • Motion sensor security systems: Motion sensors are those kinds of security systems that detect any kind of movement in the home or on the property, when turned on. In a few cases, these systems use infrared light that detects changes in heat, bringing into use the concept of body heat. High frequency waves are another form of motion sensor.
  • Acoustic sensor security systems: These sensors work on the phenomenon of minute sound detection like the sound of breaking glass. These sensors are made use of in homes and offices etc, near doors and windows which make use of glasses and house valuables. They are also extensively made use of in museums and exhibitions where valuable items are displayed in glass cases.
  • Wireless security systems: These security systems as the name suggests, are wireless in nature i.e. free of any kind of chords or wires which may give up the security device before the thief.  There are no wires which need to be hidden or done away with somehow. These wireless systems do not cause any hassle in installation, maintenance and utilization due to this quality of theirs.
  • Digital security systems: These are the most widely used and the most efficient kind of security systems. The principle behind their working is coding-uncoding. These can be made use of to guard a particular area or any specific valuable item, for example, safes and vaults. These security devices need to be provided with a security code or a password which will be required to put in every time one needs to access them.
  • Thumb print security systems: These security systems are generally used for doors and work by taking into account the thumb impression of individuals to be allowed entry. For operation, every time one needs to enter through that door, the same thumb impression would be required. It is mostly used for access to firms/companies to allow access to only employees and keep out outsiders.

For all kind of security devices and systems, Contact Centex Technologies. We provide state-of-the-art electronic security system in Killeen, Central Texas.

Internet Marketing Austin – SEO Austin

10 Million Shares To Be Sold By Google Founders

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On January 24, 2010

In Uncategorized

Jan 24, 2010

According to an SEC filing, Google’s Co-Founders Larry Page and Sergey Brin have planned to sell off their 10 million shares over next 5 years. With stock trading around $550 as on Jan 22, 2010, total revenue generation is estimated to be at $5.5 Billion. This is a typical strategy followed by tech founders to diversify their share holdings. Microsoft’s founder, Bill Gates sold stocks of Microsoft in a similar manner to diversify the stock value.

Larry and Sergey, with each selling 5 million shares will be collectively left with 48% voting power and 47.7 million shares (15% of total Google’s outstanding capital stock). Current holdings held by the co-founders is of 57.7 million shares which represents 59% of voting power and 18% of Google’s total outstanding capital stock.

Though the founders would have the largest holding in Google but the sell off would mean that Larry and Sergey will no longer have full control on share holder voting outcome as they do today. Of course they can stop selling shares before they are left with 50% voting power. Even if they sell off entire 10 million shares and have 48% of voting power, Larry and Sergey have long list of loyal supporters, employees and investors who would go along with their say in decisions made in the company.

With advancements in Google’s technology and strategic introduction of Android, Google Chrome and Nexus One, future looks bright with Google.

Centex Technologies provides SEO, Web Development, Software Training, Electronic Medical Record and Networking Services in Killeen area in Texas.

Internet Marketing Austin – SEO Austin

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