The Central Texas IT Guy

Web Development Austin, SEO Austin, Austin Search Engine Marketing, Internet Marketing Austin, Web Design Austin, Roundrock Web Design, IT Support Central Texas, Social Media Central Texas

What Is Included In SEO?

July 12, 2010

Search engine optimization (SEO) involves the steps to ensure high ranking of your website in relation to particular keywords on popular search engines. This is not a one-time procedure and requires constant efforts for good results.

Basically, SEO consists of On-page optimization and Off-page optimization. While the former includes structuring your website content, keywords and description for each web page, off-page optimization consists of link building, article content and directory submissions.

In order to get a larger customer base and convert leads into sales, you need to ensure proper SEO for your website.

Step #1 – Firstly, you must analyze the present ranking of your website on all major search engines.

Step #2 – After this, you need to evaluate your website for:

  • Code and text of the home page as well as other landing pages.
  • Verify the need for changes to make the web pages easily spidered or crawled.
  • Take note of broken links and missing images.
  • Observe web server errors or other problems.

Step #3 – Make a list of popular keywords that are relevant to your business site and industry. This list must contain at least 20 words or phrases initially. From these, you can choose a few keywords that are strong enough to beat the competition.

Step #4 – Check the content of your website and modify it to include essential keywords.

Step #5 – Traffic can be generated by publishing articles that address issues faced by the readers. Create about 10 articles on topics that are related to your site’s products or services.

Step #6 – Optimization of the website also includes creation of title tags, description tags, alt tags, keyword tags, comment tags, meta tags, image optimization, on page optimization, key phrases optimization, log file analysis, search engine friendly sitemap, landing pages and W3c Validations for the Home page.

Step #7 – Maintaining Blogs helps in ensuring frequent visits by search engine spiders to your website. You will have to add fresh content to keep the blog interesting and get good search engine rankings.

Step #8 – Keep track of your competitors and their ranking progress, search words being optimized and the traffic directed to their websites.

Step #9 – Review the internal and external links of your website so that they point to the most relevant pages.

Step #10 – A Link Exchange program can help in getting multiple high ranking links pointing back to your website.

Keep reviewing and modifying the SEO strategies according to the current market trends and customer requirements. This will enable you to achieve the desired level of traffic and business income.

SEO TexasSEO Centex

Internet Marketing Services Central Texas

July 05, 2010

Central Texas is fast emerging as major business hub for US. With fast paced growth in all sectors, Central Texas gives immense opportunities for businesses to grow at exceptionally fast speed. To make the most of improving economy, businesses are trying to capture more and more customers. This has led to severe competition among them. Centex businesses are opting newer ways of marketing over the internet and in this post we will discuss some of the effective and profitable Internet Marketing techniques.

  • Search Engine Optimization – SEO is one of the most favored techniques of promoting business. Be it localized marketing or a global campaign, ROI from SEO campaigns is very attractive. In SEO, pre-selected keywords are targeted to reach on rankings over search engines like Google, Yahoo and Bing.
  • Pay Per Click Campaigns – PPC campaigns are a sure shot way of generating instant traffic for your web based business. In PPC campaigns, you can place your business ads over search engines, websites and portals. You are only charged when someone clicks on your advertizement. Various top PPC campaign tools are Google Adwords, Yahoo Search Marketing and MSN AdCenter.
  • Social Media Promotions – Social Media promotions involves promoting a business through viral marketing techniques over various social networks or community sites. Top social networks are Facebook, MySpace, and Google Buzz. Social bookmarking through sites like Digg.com, and Technorati.com also generates high quality web traffic.
  • Micro-Blogging Promotions – Twitter is one of the fastest and widely used micro-blogging platform used extensively to promote businesses across the list of followers.
  • Coupon Promotions – Various discount deals are promoted on coupon promotion sites which have high volume of traffic.
  • Comparison Shopping Promotions – Online businesses can put on and promote their products on various prominent comparison shopping sites like Shopping.com, Shopzilla.com, Pricegraber.com and Bizrate.com. Such sites are frequented by high volume of users looking for various products.
  • Local Business Listing Promotions – Online promotions of businesses through Local Business Listings like Local.com, YellowPages.com and Magicyellow.com generates high targeted traffic. Promotions on Google Places are one of the latest and highly rewarding techniques favored by local businesses.

Depending on business requirements various internet marketing techniques can be clubbed together to create a highly rewarding online marketing campaign. We at Centex Technologies provide expert Internet Marketing techniques for our customers across Central Texas. Please feel free to enquire more about how we can increase your business revenue through state-of-the-art modern internet marketing techniques.

Internet Marketing Central TexasSEO Central Texas

Social Network Advertising And Promotions

June 27, 2010

Over the period of time, social networking has become extremely popular. Everyday thousands of people are signing up for websites like MySpace, Twitter and Facebook. In May 2010, Facebook alone had more than 400 million user profiles in its network. With millions of viewers visiting every day on such sites, it is important for business portals to use this fact to their advantage.

Advertising on social networking sites can prove to be very beneficial for promoting your web business. You can advertise on social networks by posting videos, pictures, links, groups, fan pages and ads. Proper management of your social networking campaign allows you to attract viewers to your own web space. The ROI of such advertising campaigns are much higher than any other form of paid advertisements.

While using social network advertising, it is important to target the right audience in the right way. The kind of traffic being driven to your website can make your small online business turn into a million dollar business. People will click on links only when they are genuinely interested in finding out more about a product or service. If your ad specifies your website objectives clearly, interested viewers will surely visit your website.

While advertizing or promoting your business on any of the social network, spamming should not be done at all. Spamming is completely undesirable on social networking websites. By spamming banners and links to your site, you will not get any additional visitors. In fact, you will only create a bad impression on potential customers and may also get banned from the networks.

A unique feature of social network promotions is that you get to know your audience well. Social networking sites allow you to talk to people and seek their feedback on your services and products.

Social networking sites have provided a new avenue to online businesses for promoting their products and services effectively. We at Centex Technologies provide complete internet marketing solutions including social networking campaigns and Search Engine Optimization.

SEO KilleenSocial Networking Campaign Management

Work Management Through Microsoft SharePoint

June 20, 2010

The launch of Windows SharePoint Services has made it easier for corporate organizations to ensure team collaboration through a scalable, secure, enterprise-level portal. All the information is collected and organized at a single place, making it easy to find relevant data quickly. Team members and site managers can coordinate to work on projects, documents, announcements and other activities.

Functions of SharePoint

  • Single point access to information provides an integrated portal to team members. This leads to better decision-making and collaboration.
  • Page and document changes can be instantly declared through subscribed alerts.
  • It is very convenient and flexible for users who access the SharePoint portal with personalized content and layout.
  • All team members can enjoy easy personal and public views of information, applications and documents. This encourages collaboration with coworkers, partners and clients.
  • Standardized templates provide for best-practice SharePoint sites along with simplified site and document editing via integrated Microsoft Office applications.

SharePoint for Work Management

With excellent flexibility and high level of functionality, SharePoint allows team members to execute tasks quickly, share information and maximum productivity through greater collaboration. The main advantages of using Microsoft SharePoint include the following:

High Productivity
Better productivity can be achieved through SharePoint sites that get rid of time, place and technical limitations. On the other hand, team members get a reliable, affordable and flexible method of increasing productivity. Workspace site creation is also enabled through flexible user management and in-built templates. A single, password-protected site gives constant access to team information and documents.

Community Environment
SharePoint empowers easy gathering and sharing of information, ideas, documents and communication among team members. It also has features that enable surveys’, discussions and document collaboration. Web browsers as well as client supported web services can be used to access content of the site.

Personal Tasks
Individuals can locate documents, read and edit events, assignments and communicate with clients and project leaders through SharePoint. Other useful features include alerts, calendars, appointments, etc.

Centex Technologies provides Web Development services for clients across the globe. Contact Us today for a free quote.

Web Development Central TexasSEO Central Texas

How Press Releases Help In Internet Marketing And SEO

June 14, 2010

An online presence has become a matter of existence for all kinds of organizations today. Everyone wants a higher ranking in the search engines. There are plenty of options available for popularizing your business on the Internet. One of the lesser expensive ones, includes Press Releases.

Press releases are write ups and information relating to your organization or line of business. The good news is that these indirect promotional measures help in Internet Marketing and Search Engine Optimization. Listed below are a few pointers to be kept in mind while using Press Releases for Internet Marketing:

What does the Press Release communicate?
The Press Release shows how your organization is an expert of the business. Typically press release communicates the latest news about your organization. You may also give out a press release on new product launch. Besides the news, you may write on topics relating to some functions, methods or processes relating to your field of operation. Share your invaluable experience with others, and see the response. The Release must also benefit the target audience in some way or the other. The best content relates to providing information that helps in making choices or simplifying the buying process for the customers.

Framing a good Headline
A catchy headline with keywords will take your website’s ranking much higher than you expect. These can lead the reader to the exact piece of factual information they are looking for. Headlines can also be funny and innovative. Again, a good Press Release must have the relevant keywords in the heading itself. Else, the search engines might miss out on the keyword importance for the website.

Keywords in the Press Release
Before typing the information, decide on some easy yet most searched keywords. While choosing keywords, think from the customer’s point of view. It is best to include keywords in the heading and repeat them around two or three times in the write up. This really helps in marketing your product on the Internet.

For complete SEO and Internet Marketing solutions contact Centex Technologies. Experts at Centex Technologies have years of experience in providing unmatched SEO services. Please contact us to know how Search Engine Optimization can help you in taking your business to new heights.

SEO Killeen Web Development Killeen

© Copyright 2022 The Centex IT Guy. Developed by Centex Technologies
Entries (RSS) and Comments (RSS)