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How Local Businesses Can Benefit From Search Ranks On Google.Com

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On July 11, 2011

In SEO Marketing

July 11, 2011

Google – the world’s most preferred search engine consists of a system that allows certain search results to show up first in the list and others to form a part of the next page. This is decided by the ranking that is automatically accorded by Google to individual websites. There are a lot of factors that can help in determining the ranking of webpages. These may include relevance to search conducted, the presence of certain keywords on the webpage, the appropriateness of the URL address, quality of content on the site, its popularity, etc. A combination of all these factors can catapult your website to one of the top ranks in a Google search.

If you have a Texas based business, getting your business website to show up in the top ranks can be highly beneficial for you as more and more people are bound to be exposed to the products or services that you offer. This will result in a kind of “almost-free” advertizing through which you are able to promote your business simply by ensuring that it forms a part of the top ranks in a Google search.

Most people based in Texas and many other states of America tend to rely on a Google search in order to find required products or services in their neighborhood. Google Places (a part of Google Search) not only provides a detailed address of your business as listed by you but also showcases the exact position of your business in Texas by plotting it on an application known as Googe maps. This encourages potential customers to visit your local business and thus boosts your sales in a considerable manner. Apart from providing a clear location on the local map, Google Maps also pinpoints the shortest routes to your place of business or shop so that interested visitors do not find it difficult to access you.

Google can thus help local Texas based businesses in a profound way by providing useful information about the products offered by your business. If a single organic search throws up results of other businesses in the same industry that are not based in Texas, a Texas resident is sure to prefer one that is in a nearby area so that they are able to visit and conduct business with greater ease.

It is best for local businesses to optimize their websites for various search terms used by people in and around Texas. By conquering high ranks on search engines, you are bound to generate high profits.

To plan your SEO campaigns effectively, feel free to contact us at Centex Technologies at 800. 236. 1497

Austin Search Engine Marketing – Seo Austin

Common Mistakes While Setting Up A Wireless Network

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On July 4, 2011

In Networking

July 4, 2011

Wireless networks are extremely comfortable. Once everything is installed, you can very easily connect several devices. But, the trouble that most people face is to set up the network and ultimately hook up each device. Here are some common mistakes that are committed even by the most knowledgeable people while setting up a wireless network.

  • Ignoring the manual: It is very important that you read the user manual carefully before trying to connect any device. Most of the mistakes can be avoided if you carefully read the manual.
  • Using the default password: Most of the system administrators use the same default password when they set up a wireless network. It is strongly recommended that you change the password otherwise your network would be at the risk of getting hacked. Same should be done with all the devices with whom you are going to connect your wireless network. Also, your password should be a strong one. It should not contain your name, date of birth or any obvious information.
  • Not turning Wi-Fi transmission on: Particularly mobile phones and laptops have special settings or buttons to turn on the Wi-Fi transmission. Obviously, if you do not turn it on, you would not be able to even locate other devices, forget about connecting to them.
  • Mixing wireless standards: There are a number of wireless standards available like 802.11a, 802.11b, 802.11g and the most recent is 802.11n. It would be best if you do not mix these standards or technologies. There are also some networks that exclude the devices that support old standards. Thus, if you are unable to connect to any device, this might be the reason.
  • Integrating encryption standards: The latest devices usually support Wi-Fi Protected Access (WPA) encryption. If you try to connect to a device that supports old encryption standards, i.e. WEP (Wired Equivalent Privacy), it is not going to work. Read the manual to find which standards are supported by your device. If it is WPA, make sure you have a strong password to prevent it from being cracked.
  • Not using network security: If you do not secure your wireless network properly, it would become an easy target to be hacked. Make sure you have strong passwords, turn on Windows firewall or use firewall, use encryption and keep an eye on your traffic.
  • Not checking the network- Make sure you check the network from time to time to make sure that it is working properly. It is better if you detect problems initially rather than spending money thereafter.

These are the most common mistakes that you might make with a wireless network. Make sure you avoid all these in order to make the most of your networking system.

For complete networking solutions, feel free to call us at Centex Technologies at 800. 236. 1497

Web Development Austin – Web Design Austin

How Social Networks Help In Building A Brand

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On June 27, 2011

In Internet marketing

June 27, 2011

Throughout the world, millions of people use the social media. Facebook alone has 500 Million plus users registered with them. Apart from staying in touch with family and friends, social networks are also very much helpful in advertizing your business. Earlier online advertizements were only limited to ads on popular search engines and prominent niche websites whereas now days social networks are extensively used to sell out products and services. Facebook Advertizements, promotions through niche groups, generation of fan pages and twitter promotions are some of the few things that we can easily witness. With the help of social media, many businesses have made their position in the industry. Social networks have opened up a number of prospects for the individuals as well as for business endeavors.

If you want to establish your brand, social networking can be a magnificent tool for you. We all are aware of benefits of having a popular brand for business. Consumers are always likely to recall a reputed brand name and in the present scenario, social networks can be the most effective medium to build a popular business. Web sites like Facebook, Twitter, You Tube, Linkedln and FriendFeed have proved their efficiency to build up fame for popular businesses. If you are running a website or a blog, the effect of social media promotions would multiply in form of sales for your web business. As we are aware of demographics of users on the social networks, we can target the promotional campaigns effectively with no wastage of resources on untargeted consumers.

For new businesses, social networks can be a boon. For a very low cost they can penetrate deep into their preferred customer set. With various applications like Facebook Apps you can engage users in multiple activities and promote your business. When it comes to ad formats, image ads and video ads can be an effective tool for brand building campaigns as they are more appealing.

With number of users increasing exponentially, it would be irreverent on the part of the businesses not to make use of this opportunity. If you have not yet started making efforts to take advantage of this facade, you must do it right away.

To carefully plan your social networking campaigns, contact us at Centex Technologies.

Austin Search Engine Marketing – SEO Austin

Most Common SEO Mistakes

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On June 20, 2011

In SEO Marketing

June 20, 2011

There are millions of web sites and enormous amount of information present on the internet. If you want to increase the online visibility of your web sites, it is very necessary to achieve a high ranking in the most popular search engines like Google, Bing and Yahoo.

You can definitely increase the usefulness of your web site by knowing the basics of SEO or search engine optimization and above all, avoiding the most common SEO mistakes. Some of the common SEO mistakes that most people commit and the ways to avoid them are given below.

Not using title tag

Title Tag of a page describes in brief what a particular web page is all about. It can be deemed as one of the most important factors for deciding the web ranks in various search engines. Title tags of a website should be carefully created.

File name of the page

Sometimes, in the course of shortening, the file name does not remain clear and descriptive. To be indexed appropriately in the search engines, it is better to have a descriptive file name. Thus, the file names should be evocative and must contain keywords.

Bad or duplicate content

Duplicate or bad content in the tags or in the web pages are bound to reduce the probability of the web sites to be catalogued in the popular search engines. Inappropriate keywords in the title and description also have a negative effect on the search engine rankings.

Impatience

Link building, social bookmarking and directory listing is one of the best SEO tools. Every web directory takes different listing time. You have to be patient unless the directory lists your web site. Resubmitting can cause a delay in this process or you can also be excluded from listing.

Bad internal page links

It would be good to have enough internal links in the web pages that links it to other pages of the web site. Also, the dead links should be removed.

Keyword stuffing

Stocking up the irrelevant keywords should be avoided because the search engines index only the necessary keywords. Thus, it is absolutely useless to add unnecessary keywords.

Untraceable navigation

The search engines do not trace Javascript calls, Flash links, drop downs etc. thus, instead of using these elements, try to use the text based links.

The upshot is that you can’t ignore search engine optimization if you want long term traffic for your web site. So, avoid making these mistakes and carry out a successful SEO campaign.

We at Centex Technologies spearheads in SEO. For getting high ranks for your website in popular Search Engines, contact us. Our toll free number is 800. 236. 1497

Austin Search Engine Marketing – SEO Austin

How To Choose The Best Web Hosting Provider?

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On June 13, 2011

In IT Support

June 13, 2011

Choosing the best web hosting provider can be a very difficult task. There are numerous things that you need to be careful about while selecting the best web host. The most important of them is to prevent yourself from entering into a trap dwelling on the cheapest monthly cost. Given here are some important considerations that you should keep in mind if you want to get the best web hosting provider.

Bandwidth: This is extremely necessary for the future of your web site. It would be the worst thing if your web site gets shut down due to exceeding the Bandwidth. It is wise to select the web hosts that provide unlimited Bandwidth but at the same time you have to be sure that the “unlimited” part is not a cheap marketing tactic of hosting company. In such a case, you will land up with frequent website shut downs as the server resources will be used by multiple websites without any limits to bandwidth.

Add On domains: In future, may be you expand your business and need another sub-domain name for that. Make sure that the web host you choose does not charge extra for any additional sub-domain name.

Hosting space: As you expand your business, you would need ample amount of hosting space. For example you may want to add videos, photographs or animated graphics to your web site. It is wise to go in for a web hosting company that clearly defines your web hosting space limits. Free web hosts or unlimited web hosting plans can be tricky and may land you in trouble of frequent website shut downs.

Domain transfer: In case you want to move to another web host, make sure that you get a domain transfer without any additional cost. Also the procedure for domain transfer should be an easy one.

Sufficient email accounts: The web host should provide ample Imap and POP email accounts. If you have separate email accounts for different customer concerns, it would be much easier for you to answer their queries.

Scripts: Make sure that the hosting you chose has the desired environment for your web applications to run. In some cases you may find it beneficial to have pre-installed scripts within your web hosting accounts.

Should have control panel: Make sure that your web host has a control panel. It will enable you to make additions and adjustments in your web site.

Free web site promotions: Some web sites also offer free promotion of your web site which allows you to move forward towards a profitable business enterprise. But this should not be the criteria for selecting a web host.

Great support: Make sure that your web host provides you with a 24X7 customer support through telephone/ live chat also.

There are numerous more things that you should consider but keeping the above given points in mind will definitely help you to get an excellent web hosting service provider.

We at Centex Technologies not only create state of the art web applications but also help you choose best web hosting provider for your web hosting needs. Contact us today at 800. 236. 1497.

Web Development Austin – Web Design Austin

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