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Geo-Targeting For Google Search

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On July 19, 2012

In Uncategorized

July 19, 2012

Geo-targeting is an SEO technique that focuses on making your business location clear to search engines, and hence figuring in searches done in regard to that particular location. This is an especially useful tool for local businesses that do not have a global business set up, and can significantly help to propel you higher on Google. As a user on Google, you have probably noticed that the ads and search results that you see on your web pages are relevant to your location.

Google utilizes its ability to geo-locate to make that possible. When this approach is looked at the other way round, from the point of view of the websites that figure in these search results, the significance of geo-targeting becomes clear.

Enlisted below are a few simple steps that you can take to geo-target your website for Google search-

  • Get a country-specific domain, e.g. .com.au, .ca, or .uk to make the country that you are based in instantly clear to Google.
  • Make sure that your web hosting server is based in the same country that you are targeting. Some hosting providers may have offices in a certain country, despite actually being based overseas.
  • Something as simple as the language that you use on your website can be used to gauge your location. So make an extra effort to ensure that the spellings/ grammar/ colloquialisms in your site’s content reflect your actual location.
  • It is always useful to have in-bound links from local customers rather than overseas customers for geo-targeting your website. These could be any form of user-generated content like referrals or testimonials.
  • One of the easiest ways to generate local traffic for your website is by submitting your website to local search directories. It is important to look at the directory’s quality and ensure that it is presentable before making a submission.
  • Another great way to geo-target your website for Google is to include your name, address, and even pin code on the footer of each page on your website. Be careful not to overcrowd it with multiple addresses, but to create different pages for different locations instead.
  • It also helps to include your location in the tag of your website. For instance, you should choose “Texas property dealer” instead of “property dealing services”. This also stands true for other meta content like your website’s title and description.
  • You can also utilize Google’s webmaster account to let Google know about the location you wish to serve with your website.

If your potential customers are in your local area, you need to stop wasting time on achieving global search rankings, and make the most of geo-targeting. After all, it is the local customers who will eventually turn into loyal customers!

Centex Technologies is a Central Texas based SEO company that serves Austin, Dallas and Killeen regions. For more information on Internet Marketing in Austin, Dallas and Killeen, feel free to call us at our toll free no – (800) 236-1497

Social Media Central Texas – Roundrock Web Design

How To Achieve Customer Satisfaction In Online Businesses

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On July 12, 2012

In Internet marketing, IT Support

July 12, 2012

Customer satisfaction is amongst the most important considerations that any online retailer needs to make. A little extra effort put into assuring that your customers get what they need and are not disappointed in any way, can go a long way in setting you apart from your competitors. The following tips can help you in improving the support offered to your customers, and leaving them satisfied each time they visit your website.

Provide valuable information – Working on the content that you provide on your website, whether it is about your products and services, or information related to what you offer, is one of the best ways to have satisfied customers. By doing so, you let your customers know that you are knowledgeable about your field, and also give them a reason to revisit your website.

Share information about yourself – Make the maximum use of your “about us” section by giving your customers an insight into who you are, where you are, how you got into this business, and what makes you different from other sites offering similar services. Also include a FAQ (Frequently Asked Questions) section to address common doubts in the minds of your customers, and to let them know how you shall assist them should anything go wrong during or after they make a purchase.

Be helpful and honest – Just having an active online customer support team is not enough. You need to train your customer support representatives to treat each customer with genuine concern, and to look beyond the metrics like turnover rate or wait time. You can also engage in proactive interaction with customers who appear to be in the need of help, like a customer who seems to be revisiting product pages repeatedly, or one who is spending longer-than-average time at checkout. It is equally important to encourage honesty in all interactions.

Under-promise, and over-deliver – Having satisfied customers is all about delivering more than you promise. Take your customers by surprise by giving them unexpected gifts and surprise offers. An easy return policy is also a key factor in customer satisfaction. However, your principal aim should be to enhance customer support at the pre-sale stage to reduce the likelihood of returns in the first place.

With the power of social media being at an all-time high, every small effort that you make towards customer satisfaction will result in an amplified boost to your online reputation. We at Centex Technologies provide Internet Marketing, IT Support, Web Development and Website Designing services to our clients in Austin, Dallas, Killeen and other areas in Central Texas. For more information, feel free to call us at toll free no – (800) 236-1497

Social Media Central Texas – Roundrock Web Design

Internet Marketing For Austin Businesses

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On July 5, 2012

In Internet marketing

July 5, 2012

As an Austin-based business, there are numerous ways that you can benefit from internet marketing. The basic aim remains to get yourself noticed in the online world, and to attain top ranks in search engine results. Here are some useful tips on how you can make that happen by following some simple steps-

  • Make sure you have high-quality content on your website- When a user lands on your website, his basic aim is to gain some information, and you must ensure that he isn’t disappointed. Keep updating your website with fresh, relevant, and highly-informative content. Small businesses can benefit a lot from maintaining a blog.
  • Get the perfect Meta & ALT tags- The tags of your website have a major role to play in your online visibility. You need to ensure that your title tag is unique, aptly describes the page below it, and uses the keywords that you would like to get searched for by users. If you are a local Austin-based business, it is a good idea to include ‘Austin’ in your title tag.
  • Local business submissions- With the revolution that has been brought about by internet marketing, it is no longer enough to simply be listed on a telephone directory. Prospective clients are likely to visit listings of the top ten local businesses directories relevant to the given keywords, look for businesses on social networks, and even use mobile and GPS services to detect relevant businesses to their purpose in Austin. To ensure that you figure in all these searches, you must get your company’s information listed in all the relevant databases.
  • Create a Google places page- By creating a Google places page, you can list all the relevant information regarding your business at a single place, and even add photos and videos. The next step is to optimize your page, to ensure that you figure somewhere on the top of search results for the keyword relevant for your business.
  • Hire an SEO expert- Even though you might be able to take care of the major factors that affect your ranking on search engines, an SEO expert would help to fine-tune your efforts, and push you even higher on Google and other search engines, which remains the top goal of any internet marketing campaign.

We at Centex Technologies provide SEO Services, Internet Marketing Services, Web Development and Designing to our clients in Austin, Dallas, Killeen and other Central Texas areas. For more information feel free to call us at (800) 236-1497

Internet Marketing Guy – IT Support Central Texas

Austin Internet Marketing Tips: Common Internet Marketing Mistakes

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On June 28, 2012

In Internet marketing

June 28, 2012

Internet marketing has revolutionized the very definition of “marketing” as the experts in the field knew it. Contrary to what some may think, it is not enough to merely build a website, but what is actually important is to attract relevant users to it, and convert visits into sales. That is what internet marketing is all about, and here are the top mistakes that are made by website owners:

  • Not blogging and sending out regular newsletters- Blogs and newsletters are among the most efficient ways of reaching out to your users, and building your credibility. Forgetting to be regular with them, or simply being too lazy about it is a major internet marketing mistake.
  • Having insufficient calls-to-action- Users have come to your website, but once they are there, they are bombarded with an elaborate design, blocks of text, and flashy images. But not enough clear and simple calls-to-action that will actually lead them to your products or services. Make use of simple designs and contrasting colors to grab the attention of users within seconds of them arriving on your website.
  • Having a disjointed strategy- While it is great to have separate teams working on various aspects of your marketing strategy, like social media, online campaigns, SEO, etc., it is equally important to ensure that they work in sync with each other, and that there is a common link running between all of them.
  • Not checking performance often enough- There is a lot more than tweaking your website or updating products that you need to do in order to have a clear idea of what’s working and what’s not for your website. You need to track performance of your internet marketing campaign and this should be done on weekly basis if possible. Based on the results you should modify your action plan.
  • Ignoring SEO – Ranking high on search engines is one of the best strategies that can yield you high return on investment. SEO not only get you traffic from search engines but also adds to your authority in the industry. Ignoring Search Engine Optimization is one of the major mistakes that web masters make.
  • Short term strategies – Short term marketing strategies like luring users with false offers might give you temporary success, but in the long run, it will just wreak havoc over your online reputation. In the internet marketing world, always place authenticity above all else!

We at Centex Technologies serves Austin, Dallas & Killeen areas to provide SEO services, Internet Marketing Solutions, Web Development and Website Designing. For more information, feel free to call us at (800) 236-1497

Internet Marketing Guy – IT Support Central Texas

Austin Tx Web Development: Website Design Tips

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On June 20, 2012

In Website Development

June 20, 2012

A little thought into designing your website can go a long way in making visitors come back to your website again and again. It’s very easy to create pages that frustrate your visitors even though you do not intend to do so.  Visitors who are annoyed are likely to click off without seeing what you have to offer. This is where a few tips on designing your website might be helpful. Those interested in making websites for their businesses in Dallas, might find the following points quite helpful.

User-friendly
Keeping the website use- friendly is very important. For this, ensure that that your web pages are pretty fast to browse through. They should be short but not too short. The pages should give the users what they are looking for quickly without frustrating them. Also the pages should be attractive but not distracting.

Clear Navigation
It should be easy for the user to navigate through your web page. All important links should be at prominent places. Preferably-right on top. Make use of menus on the right and left. No matter how great your content or products are, if the users can’t find what they are looking for, they will get discouraged fast and look elsewhere.

Tips from friends
Get some tips from your friends and find out what they have to say about your website. Encourage them to send comments, criticisms, and complaints about your site.

Prominent local symbols
When creating a website, try to include some prominent local location maps in it. This will make it easier for the users to find what they are looking for in the blink of an eye and they will want to visit your site for its convenience. In addition to this, you can also use prominent local symbols. It will be easier for users to associate with the site.

Spellings and grammar
Make it a point to give due consideration on the spelling and grammar on your website. People judge websites by the quality of the writing, spelling and grammar errors.  Getting the website designed from a good website designing company will take care of such factors.

Professional help
Designing a website on your own can be quite a daunting task. It’s advisable to hire a good website design company for maximum impact on the users. Such a web design and development company knows what the average internet user is looking for in a website.

Centex Technologies is a Dallas, Killeen and Austin Web Development Company which provides Website Designing, SEO, and Internet Marketing services to its clients. For more information on our services, call us at Killeen (254-213-4740) or Dallas (972-851-7878) Office

Internet Marketing Guy – IT Support Central Texas

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