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Benefits Of Blogging For Businesses

October 12, 2011

Blogging generally consists of making written entries on different topics on a regular basis and making them available for reading to everyone or a selected group of people on the internet. It is a kind of self publishing as it does not require any substantial investment. The popularity of your blog determines how many people are going to be reading it on a regular basis. Many business houses are fast waking up to the immense benefits of blogging for their increasing their business. The fact that it is economic and quite a cheap method of promotion have led several companies to incorporate it into their advertising strategy.

Blogging can be used as a marketing tool for any business. You can either choose to have your existing employees maintain and write regular blogs or hire expert writers to do the same for you. You do not need to use a substantial part of your budget in making use of this marketing tool. It is a useful and effective way of communicating the launch of any new product or service by your company. You can also spread information about any special offers or incentives that are being offered by your business by generating content regarding the same on blogs. This can help attract more business and enable your company to enhance its profits to a sizeable amount.

The best thing about using blogging as a marketing tool is the fact that it can be used by small and medium sized businesses as well as it does not require huge funding. This enables small businesses to compete with large corporations on the world wide web on an equal platform. Companies can make potential customers familiar with the feature of their products and advertize their services in an effective manner. Blogs can also be instrumental in increasing the number of visitors to your business’ official website where sales are affected. This can be done by inserting links to your pages in your blogs in an intelligent manner so as to tempt customers to click on them.

We at Centex Technologies, provide complete SEO and Internet Marketing solutions. We are located in Dallas and Killeen Tx and you can reach us at (800) 236-1497

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Email Marketing – Reach Out To Masses

October 04, 2011

Incorporating email marketing into your promotional strategy is quite a simple and cost effective way of initiating or maintaining contact with your customers. It also helps offer great rewards to your organization in terms of increased sales and profits that go a long way towards making your business a success. Newsletters and product brochures can be transmitted using email marketing so that potential customers become aware of new product lines. If you conduct your email marketing process effectively, it can lead to a lot of word of mouth publicity as well apart from helping you get in touch with your existing clients. People who receive great newsletters are likely to forward them to their contacts thus generating more revenues for you. This helps further expand your network.

Email marketing helps to circulate useful information about the products or services that you are offering. It is superior to printing pamphlets and delivering them to customers’ residences as you do not need to invest time and resources into the same. Well made emails help answer frequently asked questions about your company/ products/ services and can be instrumental in building long lasting relationships with new customers.  They can also help enhance the number of visitors to your website as you can insert links to your web pages in the emails that you send out.

Email marketing blends itself well to the use of different kinds of media like attractive pictures, videos and other graphic details. Such graphic details help draw in customers who are likely to get more interested in what your company is offering. The emails that are being sent out must be concise, contain important facts and be well presented so as to build a favorable impression on the readers. The only thing you require to kick start your email marketing strategy is a list of contacts to which you can start sending out emails. You must not be excessively frequent in sending out emails to a particular contact as your email can be placed in the spam folders of the recipient. There are several tips and guidelines that can be followed so as to ensure that your email does not end up in the junk folder and is actually delivered to the inbox of your recipients.

To effectively plan your email marketing campaign, contact us at Centex Technologies – Phone: 800 236 1497

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Online Affiliate Marketing – Expand Your Marketing Base

September 27, 2011

Online affiliate marketing is a promotional or advertizement strategy that is used by many companies these days in order to publicize their products or services almost free of cost. The one distinctive feature about affiliate marketing is that the customers or business associates (called Affiliates) are used as promotional elements to spread word about the business among visitors of their websites and online portals. Thus no employees or separate advertizing departments are used in this strategy for expanding the market base. The affiliates on the other hand get certain rewards in return for their effort. These may be in the form of discounts on future purchases, accumulated rewards points that can be redeemed later or even hard cash. This acts as a constant motivating factor for them to keep working on getting in more and more customers for the company.

Companies may either wish to use a conglomeration of different marketing practices including conventional advertizements on different websites, e-mail marketing and affiliate marketing or it may choose to use only affiliate marketing as a standalone promotional tool. The best advantage offered by affiliate marketing is that it can help attract more and more customers due to a certain credibility and faith shown in by affiliates. In most of the cases, affiliates are owners of websites that have substantial web traffic from targeted customers.

For online businesses it is very easy to incorporate affiliate system with their websites to give out necessary promotional feeds, links and banners. The affiliate system can effectively manage and track the traffic coming from various sources and award the required commissions to respective affiliates. Affiliates can log in their accounts and can view the referral income, get more feeds, links and banners, manage their account etc. The ease of setting up an affiliate system makes it one of the favorite marketing tool for online businesses.

Although affiliate marketing has been in existence as a system of advertizing for decades, it is a recent phenomenon on the internet. It has been quite a successful model that has been implemented by many online websites especially the small and moderate sizes e-commerce businesses that cannot afford to spend huge financial resources in placing traditional advertizements.

We at Centex Technologies provide internet marketing and Search Engine Optimization solutions for businesses. We can also develop customized affiliate management system for online businesses to spearhead their online marketing campaigns.  For more information call us at 800. 236. 1497

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Power of SEO (Search Engine Optimization)

September 20, 2011

Search Engine Optimization is a novel and innovative way to market your online business. SEO can be used in a powerful manner to promote your product or website using the internet. Incorporating SEO into your marketing strategy generally consists of making use of particular words also known as keywords in a manner so that they can help find your page or website on a search engine. Google is the most popular search engine these days so in most of the cases SEO strategies are focused on the kind of results that Google shows up in the search rankings. There are several ways in which SEO can be useful to your business. Its use has become necessary and quite beneficial in today’s online markets.

The biggest advantage of using SEO is that it is extremely cost effective in comparison to other online promotions and does not require large investments. You may only need to spend a moderate amount of money in order to get your websites on the top ranks of search engines. This makes it highly suitable for medium as well as small sized businesses as well. As most web surfers or potential customers locate or look for products or services that they require by conducting a Google search, you have high chances of increasing your business if your page shows up in such a search.

SEO helps your page appear in the top search results of a search engine. There are several parameters that are used to assess Google page rankings. The usage of keywords for the purposes of Search Engine Optimization must be relevant and it should not simply be frill words with no useful content. Google uses innovative software algorithms to rank web pages that offer something useful to the reader. In order to sustain a high page ranking in the long run, it is essential to create useful content using the elements of SEO. For doing so, you need to hire an expert SEO company who is well versed with the tips and tricks of SEO.

To get the most from your online business and to attain top ranks on search engines, call us at Centex Technologies. We adopt natural and search engine friendly SEO strategies. We can be reached at 800.236.1497

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Facebook Storefronts – Changing The Way We Shop

September 13, 2011

Facebook has become the most visited website across the world in recent years. The popularity and grand success of this social networking portal has enabled it to become one of the most talked about web applications on the internet today. Almost everyone that we meet or interact with in our daily life is bound to have a Facebook account. This interactive and innovative website has also become a destination for many businesses to set up their online stores. A special feature known as “Facebook Storefront” is offered by Facebook that allow business owner to set up their shop in minutes.

The best part about the Facebook Storefront application is that it allows small business owners with limited capital resources to open up an online store. Using Facebook Storefront, you can display your products in almost any way you want. You can categories your products, show product details including cost, description and other necessary details to visitors. There are several additional elements that have made Facebook Store Fronts a viable application for completing online purchase of a wide variety of products.

These store fronts are generally referred to as social shops and allow business owners to list any item (as per terms and conditions) that store owners wish to sell on their page. A Facebook page is created for their business that can be customized as per individual preferences. There are several different templates to choose from and you can select one that best suits your business image. You can get your visitors or customers to “like” your shop or facebook page and stay updated with latest updates that you have to offer. They can also converse with your store administrator and invite their friends to take a look or “network” with your business.

Facebook Store Fronts is emerging as one powerful selling tool for business owners. With brand value of Facebook on your side, you can effectively sell your products across masses.

We at Centex Technologies create ecommerce applications for online businesses. We are also engaged in promoting web based businesses across the targeted segment through SEO, Paid Advertizing and Affiliate Programs. For more information, call us on our Toll Free No. :  800-236-1497

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