Author: centexitguy Page 127 of 139

Online Credit Card Payment Security Tips

On February 21, 2011

February 21, 2011

These days, most of the online purchases are made with the help of credit cards. They are becoming increasingly popular due to the ease with which credit cards can be used. However, the number of monetary thefts has also risen considerably along with this. If you are an avid online shopper, there are certain tips and tricks that you can make use of in order to protect your financial information from potential data thieves who can misuse it in whatever manner they choose. Some ways in which you can keep your credit card information safe are:

The most important step is to acquire adequate protection for your operating system. There must be an appropriate firewall installed that keeps credit card thieves at bay. In case there is not enough protection on your PC or laptop, every time that you fill in your credit card information, you will be putting yourself at grave risk. It is better to refrain from using your card for any purchases on the internet until you take these necessary measures.

You should only make online purchases from websites that have proper security measures and encryption in place. The server where you access new products and complete the payment process must be a secure and certified one. You should not mindlessly use any website for shopping purposes. Only a select few that are reliable and trusted must be used for retail therapy.

You can also take a precautionary measure of making use of virtual cards instead of your original credit card. When you exercise this option, you need not fill in the actual credit card number every time you wish to shop as you can simply fill in a fake card number allotted to you. This way, even if this number does get stolen, the thief will not be able to make use of such information.

If you have registered your email for online banking facilities and frequently receive credit card bills through e mails, you should make it a point to delete all such information from time to time. You can take print outs of the same as soon as you receive them and then immediately delete them so that this confidential information does not remain on the internet or with your mailing service provider.

It is important for ecommerce websites to instill confidence in customers. They need to follow secure coding standards, should incorporate SSL certificates and educate their customers about ways to shop online in secure manner while placing an order.

We at Centex Technologies create custom ecommerce websites. For more information and a quote for your requirement, please feel free to contact us at: 254-213-4740

Web Development Austin – Web Design Austin

Benefits Of Google Adwords Advertizing

By centexitguy

On February 14, 2011

In SEO Marketing

February 14, 2011

Google Adwords is the most widely used method of advertizing on the internet today. It has become quite popular at a rapid pace due to the ease with which a Google Adwords account can be created, and managed. Another advantage of Adwords advertizing platform is the amazing reach for advertizer’s over the net. Some of the advantages that stand in favor of Google Adwords instead of other means of advertizing or marketing have been listed below:

Google Adwords network is not a very expensive proposition for medium and small sized businesses looking for a good marketing campaign that can help bring in increased business. It is possibly one of the cheapest ways to advertize successfully on the internet today. You do not even need to pay a certain fixed amount to be able to use Google Adwords services. You are only charged on the basis of clicks your ads receive.

The ease with which it is possible for anyone to sign up with Google Adwords makes it a lucrative proposition for those looking to advertize their products or services. The registration process is fairly simple and you can list your ad merely after filling a form specifying your business information along with payment details. You will not need to wait for many hours in order to see your ad online as it will be placed immediately.

Google Adwords offers valuable information to its users relating to the most popular and typed-in keywords that can help you make your ads better and thus attract more visitors. There are certain tools that enable you to determine whether the keyword that you are choosing is one that will be searched frequently by a sizeable portion of online visitors or not. You can use these to your advantage and make the requisite changes in the formation of your ads before you put them online.

You can put up ads that are tailor made to suit your needs. Google Adwords allows you to decide the exact number of hours and timing that you want your ad to be placed online.

You can track the campaign performance through various ROI tools like Conversion tool, Google Analytics etc.

For more information on managing your Google Adwords account, please feel free to call us at – (254) 213-4740. We at Centex Technologies provide Pay-Per-Click management, Search Engine Optimization, Web Development and Designing services.

Austin Search Engine Marketing – Internet Marketing Austin

Video SEO Tips

By centexitguy

On February 7, 2011

In SEO Marketing

February 7, 2011

Ever since YouTube has gained popularity, there has been more and more emphasis on incorporating Videos in a website. The ease of embedding YouTube videos in HTML has given an effective tool in hands of online businesses to actually show case their products and services in a better manner on their own website. Also there are various free video players that are available using which you can incorporate videos on your website. As major search engines like Google, Bing and Yahoo have started showing up video results in their search, video SEO has become even more popular. Search engines are now focusing on developing technology to read video content for providing even better search results for videos.

Elements Of Video SEO

Create Short videos of 1-2 minutes length. Behavioral studies show that people do not like watching long videos specially when they are related to promoting products.

Create enticing videos. Simple and plain videos may not gather much attention from users.

Always have relevant videos on the pages. Your video should match the content on the site and should not be vague.

As we do in website SEO, we should be inserting keywords in Title, Description and other tags associated with the videos.

Do not spam keywords in the video description, title and keywords.

Though YouTube and other video portals provide options of uploading videos and getting embedded code that can be used in web pages, the best place to upload a video is your own server i.e. where the website is hosted.

Share your video on various video portals. This will increase your video’s presence across the web and will get you link backs.

You should use Alternate tags on videos. For that you can use swfobject javascript function for flash videos.

It is always a good strategy to put some descriptive content on the web page where the video is placed. Try to use keywords in the text.

You can also write the dialect/ speech content on the webpage for users to read. This not only provide them a clear understanding of what is being said in the video but also gives relevant content for the webpages.

Submit video sitemaps. For that you can use MRSS or XML sitemap.

To target wider user base, you can put us videos in different languages.

For more tips on Video SEO and internet marketing, feel free to contact us at Centex Technologies. We can be contacted on (254) 213-4740 and (800) 236-1497 (Toll Free)

SEO Guy Central Texas– SEO Austin

Wireless Networks

By centexitguy

On January 24, 2011

In Networking

January 24, 2011

As the name suggests, wireless network is an interconnected system of electronic devices like computer systems, printers, fax machines etc that are connected together without any wire between them. Wireless networks if set up in a certain space allow numerous devices to work together and allows various operations like sharing information, browsing internet, transferring files etc with a single wireless connection. They are very useful in office setups and in residential homes where there is more than one device that requires access to the internet. You do not need to have wires spreading across the lengths and breadths of your place when you opt for wireless networking. Neither you have to get two separate internet connections and pay two different bills for each in such a case. You can save money and use one connection from both devices.

These days, apart from personal computers, there are many other electronic devices present in an average home or office. There may be a laptop, a gaming console that is capable of being connected to the internet, a tablet PC and mobile devices. All of them can access an internet connection installed at your home/ office with the help of a device called a wireless router and a network adaptor. With the help of these two items, you can enjoy the benefit of one internet connection on any number of devices. Yes, you need to know if your device is capable of wireless networking or you may have to install a Wireless card (generally Wi-Fi card) to enhance its capabilities.

Once electronic gadgets in your house or office are connected through wireless network, you can simply do away with the hassle of handling long wires that were earlier used to connect devices. In case your office has only one printer, all the operating systems can be wirelessly connected to it and a print command given on any system will enable it to start printing anything that you require. You can even send files from one system to another once you enable the option of file sharing in your system’s settings. This makes your work much more efficient and also a lot easier.

There are many manufacturing companies from whom you can purchase a wireless router. The strength of the signal in such a router can however vary with different brands and models they offer. It is important to acquire one that is able to transmit a signal pertaining to the amount of space or area that you need to cover. If your router is not able to transmit a proper signal, this device may turn out to be completely useless to you as you struggle to connect to the internet. The decision regarding this should thus be made after due consideration.

We at Centex Technologies plan wireless networks for offices in and around Killeen, Central Texas. For more information, please feel free to call us at (254) 213 4740.

Website Development Austin – Web Design Austin Texas

Advantages Of Customized Software Development

By centexitguy

On January 17, 2011

In Software Development

January 17, 2011

Now-a-days you can find a software solution for practically almost every requirement. With passage of time, software development companies have created off-the-shelf programs capable of handling quite a lot of problems efficiently. However, sometimes a situation may come when you require software to perform a specific function that ordinary mass-manufactured software cannot help you with. This is where customized software development can come to your aid and help you achieve your goals successfully. There are a host of advantages that come with using customized developed software applications.

Customized softwares are developed to meet exact requirement that you may have. Most of the off-the-shelf software programs will not be in tune to your requirement and would vary somewhat in their functioning and capabilities. Reports, Calculations, Functioning, and User Interface etc all can be developed according to your requirement with customized software development.

Sometimes, single off-the-shelf software is not enough to solve all your needs. In such a case, many companies invest in two or more software packages to finish their work. This can result in a shoddy job due to mismatch of configuration. On the other hand, if you choose to get customized software developed as per your specifications, you can take the best features built into one software package that is complete on its own. There would be no need of secondary software packages.

Although the money that you have to shell out to get customized software developed is relatively more than the amount required while purchasing ready-made software from the market, in the long run you will reap rewards that outweigh these expenses.

In case of ready-made software, you may find it difficult to convey any problems or grievances that you have to the software manufacturer. This is completely in contrast to the experience while dealing with customized software development company. In the latter case, you can constantly remain in touch with the software development company at every step of the way right from the stage of conception of the software to the follow up stage. All your problems are given due attention and resolved appropriately.

For large corporations and even medium sized businesses it is advised to go in for customized software development for important tasks and procedures. It will not only provide flexibility for future up-gradation but also can be created to match your exact requirements.

We at Centex Technologies create unique and customized software solutions for our clients. For more information, please feel free to call us at – (254) 213-4740

Website Development Austin – Round Rock Web Design