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Author: centexitguy

Why Use Windows 7?

Dec 4, 2009

The all new Windows 7 is here. With it Microsoft seems to have hit the right note. Tons of new features and enhancements.  Here is a sneak peak into what it has on offer.

Fast and easy access – to your favourite programs and files. You can Pin programs to the task bar. Also you can Pin documents and web sites to Jump Lists on your PC task bar. View the Windows 7 Pin feature demo

Better Performance and Responsive OS – Windows 7 comes loaded with a stronger heart. It is faster and more reliable. The sleep, resume connect to wireless connections very quickly. Search results pop up faster when you search for something. Sort / Group search results is again faster. Windows 7 gets the Portable USB devices ready is seconds and minimizes your wait time. Windows 7 is a lean and clean operating system which uses lesser memory than Windows Vista.

Universal Connectivity – Microsoft has paid special attention to make Windows 7 social among gadgets. Social in the sense that it supports wide variety of Printers, cameras and other hardware and software devices. It supports these devices seamlessly. All devices can be easily hooked up to a Windows 7 PC

Sharing – You can easily and quickly share music, photos, files, and even printers with another Windows 7 based PC/laptop. At home having more than one PC is not a problem anymore. You can quickly send music files, photos, etc. to your family members on same home network. You can even share your printer for quick easy prints within the home network with Windows 7 compatible PCs. Best part is Home Group is password protected and completely secure.

Free Internet TV – Windows 7 provides access to media content available on internet through its Windows Media Center. Choose from a range of TV shows and Movies, conveniently organized. Your broadband connection lets you connect to Internet TV channels and content from anywhere.

User Account Control Customization – One of the most annoying features of Windows Vista is the User Account Control (UAC) pop ups. Every time you do a critical operation it pops up asking for a confirmation. With Windows 7 the UAC pop up is stripped down a great deal. Now very few operating system programs and tasks require user to confirm with a UAC confirmation in order to perform these tasks. Administrator can also adjust what you want to be prompted for and what not.

Windows 7 and Touch Screen – It supports touch screen monitors. You can simply read online newspaper, browse photo galleries, shuffle files, etc, with your finger tip. The start menu task bar are all finger touch friendly. Zoom in a photo by moving your fingers apart on the touch screen. Drag and Drop with fingers.

Run Application as a different User – Windows 7 allows you to run an application as another user. If you are logged in and the application does not support multiple profiles, you can simply hold down the shift key, right click on the application and select the option “Run as different user” to do so.

Internet Marketing AustinSEO Austin

Spammers Spread Trojan with H1N1 E-Mails

Dec 3, 2009

Several security vendors are reporting a large malware campaign taking advantage of interest in H1N1 vaccinations.

The e-mails claim to link to a Web page for the Centers of Disease Control and Prevention where users can register for a new “State Vaccination H1N1 Program.” However, anyone who clicks on the link ends up with the Zeus Trojan, a prevalent piece of malware used to steal data off of compromised machines.

Security company AppRiver detected the campaign around 8:15 a.m. (CST) Dec. 1, and a hour later was filtering about nearly 18,000 e-mails per minute.

According to Symantec, the domain used in the e-mail links has the format of online.cdc.gov.[RANDOM CHARS].[TLD NAME].im, such as online.cdc.gov.yhnbad.com.im.

“As is usually the case with these campaigns, the URL that is supposed to be a document actually leads to an executable file,” blogged Hon Lau of Symantec. “This one is named vacc_profile.exe and is detected by Symantec as Infostealer.Banker.C. Incidentally, the URL is also ‘personalized’ with the e-mail address of the recipient to make it look that little bit more authentic and less like mass-mailed spam.”

The subject lines of the e-mails vary, but some of the ones that have been observed are “Governmental registration program on the H1N1 vaccination” and “Your personal Vaccination Profile.”

If you have any doubt about the authenticity of the e-mail, don’t click it. Information about H1N1 can be found here on the CDC Website.

Internet Marketing AustinSEO Austin

What is (SEO) Search Engine Optimization?

Nov 27, 2009

As the name suggests, SEO is optimizing a website for Search Engines. The reason to do so is to get found by people who use search engines to find information, look out for services, purchase products online etc etc. As search engines are programs, they have a set of parameters that decide which websites are to be displayed on search results. Nowadays search engines are so advanced that they index or crawl almost all websites, but the question is who will be displayed on the top results for a certain query.

Almost 70% of people do not go beyond 1st page for a certain term query. Out of these top 5 search results get 90% of the traffic. Now, with billions of people using search engines worldwide, it has become a new marketing avenue for professional companies. To make themselves, the most “popular” search engine, SE’s ranks the websites according to the relevance and utility of a particular website for a certain keyword query. Different parameters are used to ascertain the relevance of a website, which depends and vary from engine to engine. And SEO or Search Engine Optimization is a process that works around those parameters to make a particular website rank on the top SE results.

SEO is broadly classified as ON PAGE and OFF Page SEO

On page SEO is something that is done on the website only like proper Title of pages, Analyzed Meta Information, Linking strategy, Content of website, Site architecture, Usage of programming language, proper usage of images and tagging. This all is the first step for SEO and is done after careful and technical analysis of keywords.

This includes making your website popular over the net. As a thumb rule, “the more the relevant, informative and similar sites linked to your website, the better optimized your site will be” This is not so simple as it seems, you have to be very careful in choosing the sites that link to you (if you do it yourself) OFF Page is generally accomplished by various processes like :

•  Link Building – Asking other relevant websites to link back to you.
•  Directory Submissions – Submitting your website in relevant directories
•  Article Submissions – Writing and submitting articles in article directories.
•  Social Bookmarking – getting site popular by getting the site content/informative section bookmarked on     social bookmarking sites like Digg, Squidoo, Technorati, Del.ico.us
•  Social Networking – making site popular by getting site linked with people( people who have some kind of     relation to nature of website we want to optimize) on popular social networking sites like myspace, facebook, orkut.
•  Blogging – creating similar blogs maintaining them and getting link backs from them.
•  Forum Commenting – Getting into conversation with people on similar discussion forums and leaving link over     there.
•  Buying links – buying high Page Rank Links
•  Press Releases – Submitting press releases and links in them

These are just the basic tasks broadly classified, the exact methodology if formulated only after carefully examining the website we want to optimize and for what keywords. And BEWARE wrong methodology can penalize your website, as search engines are very smart to sniff that someone is deliberately promoting their website. So it has to be gradual and natural.

Seo Consultant Central TexasSEO Austin

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