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Proven Techniques To Enhance Your Conversion

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On May 16, 2011

In Internet marketing

May 16, 2011

For many business organizations, a minor 1% change in online sales conversions can indicate appending thousands of dollars to their bottom line. Because of this, many companies are honestly paying attention towards the strategies to enhance the number of conversions a website makes.

Some of the Proven Conversion Strategies are:

  • Create Trust: Trust can be created by appending trust symbols such as security icons, association badges etc. Moreover, one should position himself as a professional. Testimonials are a remarkable way to flaunt off one’s expertise.
  • Utilize Information Marketing: Create a whitepaper or e-book that renders real value to your prospects. When you do this, you get to pull in some email addresses for future marketing.
  • Make use of Images for Your Digital Marketing Materials: Even if your e-book is delivered only via download, by rendering an image of the e-book you make the product more tangible and genuine.
  • Remove Barriers on Your Web Forms: Request the bare minimum information from your prospects on your web forms. The more hoops you make them jump through, less likely they are to take that first step.
  • Place Forms above the Fold: Significant opt-in forms should be observable without scrolling down the webpage.
  • Use Effective Calls to Action: Links and submit buttons should state more than “Click Here” or “Submit”. They should include a strong call to action like: “Find out How We Can Amend Your Website” or “Download the Free Guide Now”.
  • Render Targeted Information for All Stages of the Sales Cycle: Some website visitors are there just to kick the tires and see how your company feels. Other visitors tend to deeply perform research prior to any purchase. Ensure that you put up information targeted for all the parts of the sales cycle.
  • Up sell on the Thank You Page: Once you have obtained a request for information, or even a purchase, use the chance to let them know about some other product or service that works well for them.
  • Write Compelling Headlines and Informative Copy: People do not read, rather they scan. Your headlines have to catch the attention of your visitor so that they stop glancing over and begin reading.
  • Foster Your Leads: Use drip campaigns to make a follow up marketing campaign.
  • Advanced Analysis: Use advanced techniques like A/B testing to find our which version of your website gets you maximum conversions.

Centex Technologies is expert in making your website stand out from others. We work to bring your website to the top of the Search Engine rankings. Contact us at (800) 236-1497.

Austin Search Engine Marketing | Internet Marketing Austin

Why Do You Need To Pay Attention To Network Security?

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On May 7, 2011

In Networking

May 7, 2011

With intrusion strategies becoming more sophisticated day by day, Network Security has turned into a hot topic of discussion. Long gone are the days when businesses managed to operate with an unprotected network.

Exploitation of computer networks is getting more common and it is completely critical for businesses to be able to protect themselves from serious threats that would aim to steal their information.

Network Security comprises of two basic types of securities. The first relates to the security of data information i.e. to protect the information from unauthorized access. And the second is the computer security i.e. to protect data on the computer and to thwart the hackers.

On World Wide Web or any network of a corporation, large amount of important information is exchanged on a daily basis. This information can be misused by the attackers. We need to pay attention to Internet Security for the following reasons:

  • To protect the private information from the outside users on the net.
  • To protect the information from undesirable editing, accidently or deliberately by the unauthorized users.
  • To protect the information from being lost and allow it to be sent to its desired destination appropriately.
  • To protect the message from undesirable delay in the transmission lines route so as to render it to the required destination in time, in case of emergency.

Another component of network security comprises of the computer security. Computer security intends to protect your computer system from undesirable harms stimulated due to the network. One of the major reasons for such damages is the computer viruses and spywares that can wipe off all the data from your hard disk or sometimes they could be destructive enough to cause hardware problems too. Beyond any doubt, the network must be protected from such sort of damaging softwares. The people who deliberately put such software on the network are referred to as Hackers. Below you will find the reasons regarding why we need computer security:

  • We need computer security as it helps in keeping off from various viruses.
  • Computer security programs help to fight against worms.
  • There is a need of protection from Trojan Horses as they are enough dangerous for your computer.

We at Centex Technologies provide consultation and advanced tools to help you prevent any misuse of your personal and financial information. Contact us today at (254) 213-4740.

Web Design Austin – Austin Search Engine Marketing

Top 5 Effective Video Optimization Techniques

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On April 23, 2011

In SEO Marketing

April 23, 2011

Top 5 Effective Video Optimization Techniques
Video optimization is in its infancy stage but is continuing to grow speedily. As more and more users will get access to the broadband services and social networks, the level of video utilization will grow even more. Below you will find some beneficial video optimization tips and tricks:
1. Create Compelling Video Content:
We know that the majority of the people and organizations creating video are not held to the expectations of the entertainment industry. Nevertheless, even the little guys need to devote time in thinking about how to create relevant video content that is interesting as well as engaging. Compelling videos usually lead to extra videos views, repurposing of your content on blogs, and extra inbound links from those writing about your video.
2. Build up Video Content Around Keywords:
When evolving your strategy for making promotional video content, make use of knowledge gained from website analytics and current search campaigns. Produce your video content around your top keywords. Cautiously think about how to utilize keywords within your content to present a targeted and valuable experience for those looking for information on your top keywords.
3. Exhaustively Optimize Video for Keywords:
Each video that you make should be carefully and thoroughly optimized. All the facets of the video file and posting should be well optimized for your targeted keywords, inclusive of its filename, tags and description.
4. Provide Strong Calls to Action:
Make an attempt to associate each video with a strong call to action, to change casual viewers into interested prospective customers. Calls to action can be as simple as clicking a link that directs the viewers to a related page of your website. Other most commonly known actions are like downloading a file, filling out a form, or subscribing to your video channel. These calls to action can be cited in the video itself, in the description area, or appear as a clickable link embedded in the video.
5. Submit Your Video to Multiple Sources:
In an effort to render the greatest breadth and exposure to your video content on the internet, make it a point to submit your video to a broad range of online video providers.
Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

Video optimization is in its infancy stage but is continuing to grow speedily. As more and more users will get access to the broadband services and social networks, the level of video utilization will grow even more. Below you will find some beneficial video optimization tips and tricks:

  1. Create Compelling Video Content: We know that the majority of the people and organizations creating video are not held to the expectations of the entertainment industry. Nevertheless, even the little guys need to devote time in thinking about how to create relevant video content that is interesting as well as engaging. Compelling videos usually lead to extra videos views, repurposing of your content on blogs, and extra inbound links from those writing about your video.
  2. Build up Video Content Around Keywords: When evolving your strategy for making promotional video content, make use of knowledge gained from website analytics and current search campaigns. Produce your video content around your top keywords. Cautiously think about how to utilize keywords within your content to present a targeted and valuable experience for those looking for information on your top keywords.
  3. Exhaustively Optimize Video for Keywords: Each video that you make should be carefully and thoroughly optimized. All the facets of the video file and posting should be well optimized for your targeted keywords, inclusive of its filename, tags and description.
  4. Provide Strong Calls to Action: Make an attempt to associate each video with a strong call to action, to change casual viewers into interested prospective customers. Calls to action can be as simple as clicking a link that directs the viewers to a related page of your website. Other most commonly known actions are like downloading a file, filling out a form, or subscribing to your video channel. These calls to action can be cited in the video itself, in the description area, or appear as a clickable link embedded in the video.
  5. Submit Your Video to Multiple Sources: In an effort to render the greatest breadth and exposure to your video content on the internet, make it a point to submit your video to a broad range of online video providers.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

How SSL Protects Your Data Online

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On April 15, 2011

In Security, Website Development

April 16, 2011

How SSL Protects Your Data Online
Many business officials do not understand the significance of attaining an SSL Certificate for their internet site. This is because of the fact that most of the business owners do not know about the technicalities or how to get an SSL certificate for our website. The following article helps to clear the matter up.
Firstly, it may be sensible to describe about what an SSL certificate actually does. SSL is an acronym for the words: Secure Socket Layer Protocol Certificate. The certificate’s function is to permit a high degree of protection between the browsers and the servers. A SSL encrypts the data for ecommerce transactions (or other submitted data) to such a level that the data exchanged over the World Wide Web becomes extremely secure. Every SSL certificate utilizes unique credentials indentifying the certificate owner. The owner’s identity is authenticated before issuance of a SSL certificate. These SSL protocols basically assure that the website is legitimate.
You, as a business owner with an e-commerce site are surely going to acquire SSL certificate in an effort to ensure that all your transactions are extremely secure and safe. By attaining an SSL certificate, what you are basically doing, is not only legitimizing your own business and turning it to be more credible, but also assuring for yourself and the clients that your e-commerce transactions are much safer. For your customer, having a secure place to carry on business can make quite a lot of difference. Not only does an SSL Certificate make substantial sense in order to keep the information secure; it is also necessary when carrying out any money related transaction. We do not recommend users to provide their personal & financial information including SSN, Credit Card details etc on websites that do not have a valid SSL certificate. You can verify the same by looking at the address bar of your browser when you have opened up the page. The address bar should have HTTPS instead of HTTP.
Centex Technologies provides web hosting solutions to various clients across the globe. Contact us for web applications, security services, shopping cart installations, networking solutions, and IT consulting. We are located at 501 N. 4th Street Killeen, TX – 76541. We can be contacted at (800) 236-1497 anytime. Centex Technologies is always ready to assist you with the best we can.

Many business officials do not understand the significance of attaining an SSL Certificate for their internet site. This is because of the fact that most of the business owners do not know about the technicalities or how to get an SSL certificate for our website. The following article helps to clear the matter up.

Firstly, it may be sensible to describe about what an SSL certificate actually does. SSL is an acronym for the words: Secure Socket Layer Protocol Certificate. The certificate’s function is to permit a high degree of protection between the browsers and the servers. A SSL encrypts the data for ecommerce transactions (or other submitted data) to such a level that the data exchanged over the World Wide Web becomes extremely secure. Every SSL certificate utilizes unique credentials indentifying the certificate owner. The owner’s identity is authenticated before issuance of a SSL certificate. These SSL protocols basically assure that the website is legitimate.

You, as a business owner with an e-commerce site are surely going to acquire SSL certificate in an effort to ensure that all your transactions are extremely secure and safe. By attaining an SSL certificate, what you are basically doing, is not only legitimizing your own business and turning it to be more credible, but also assuring for yourself and the clients that your e-commerce transactions are much safer. For your customer, having a secure place to carry on business can make quite a lot of difference. Not only does an SSL Certificate make substantial sense in order to keep the information secure; it is also necessary when carrying out any money related transaction. We do not recommend users to provide their personal & financial information including SSN, Credit Card details etc on websites that do not have a valid SSL certificate. You can verify the same by looking at the address bar of your browser when you have opened up the page. The address bar should have HTTPS instead of HTTP.

Centex Technologies provides web hosting solutions to various clients across the globe. Contact us for web applications, security services, shopping cart installations, networking solutions, and IT consulting. We are located at 501 N. 4th Street Killeen, TX – 76541. We can be contacted at (800) 236-1497 anytime. Centex Technologies is always ready to assist you with the best we can.

Few Common Design Mistakes

By

On April 11, 2011

In SEO Marketing, Uncategorized, Website Development

Few Common Design Mistakes
In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.
Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:
1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.
For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

April 11, 2011

In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.

Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:

  1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
  2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
  3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
  4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
  5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
  6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.

For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

SEO Austin – Web Design Austin

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