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Video SEO Tips

February 7, 2011

Ever since YouTube has gained popularity, there has been more and more emphasis on incorporating Videos in a website. The ease of embedding YouTube videos in HTML has given an effective tool in hands of online businesses to actually show case their products and services in a better manner on their own website. Also there are various free video players that are available using which you can incorporate videos on your website. As major search engines like Google, Bing and Yahoo have started showing up video results in their search, video SEO has become even more popular. Search engines are now focusing on developing technology to read video content for providing even better search results for videos.

Elements Of Video SEO

  • Create Short videos of 1-2 minutes length. Behavioral studies show that people do not like watching long videos specially when they are related to promoting products.
  • Create enticing videos. Simple and plain videos may not gather much attention from users.
  • Always have relevant videos on the pages. Your video should match the content on the site and should not be vague.
  • As we do in website SEO, we should be inserting keywords in Title, Description and other tags associated with the videos.
  • Do not spam keywords in the video description, title and keywords.
  • Though YouTube and other video portals provide options of uploading videos and getting embedded code that can be used in web pages, the best place to upload a video is your own server i.e. where the website is hosted.
  • Share your video on various video portals. This will increase your video’s presence across the web and will get you link backs.
  • You should use Alternate tags on videos. For that you can use swfobject javascript function for flash videos.
  • It is always a good strategy to put some descriptive content on the web page where the video is placed. Try to use keywords in the text.
  • You can also write the dialect/ speech content on the webpage for users to read. This not only provide them a clear understanding of what is being said in the video but also gives relevant content for the webpages.
  • Submit video sitemaps. For that you can use MRSS or XML sitemap.
  • To target wider user base, you can put us videos in different languages.

For more tips on Video SEO and internet marketing, feel free to contact us at Centex Technologies. We can be contacted on (254) 213-4740 and (800) 236-1497 (Toll Free)

SEO Guy Central TexasSEO Austin

Importance of Meta Tags, Header Tags, Title Tags, Alt Tags in SEO

October 11, 2010

Every business on internet aims at achieving top search engine ranks. The process that we follow to get websites on top of search engines is called Search Engine Optimization (SEO). SEO is nothing but a mix of proper analysis, and well formulated strategy. SEO process contains Off Page Optimization techniques  like directory submissions, link building, social bookmarking etc and On Page Optimization which involves changes in website’s architecture, web content, links, tags etc.  It cannot be undermined that Meta Tags, Header Tags, Title Tags, and Alt Tags can help the site get a good rank, but still intelligent efforts in form of Off page optimization are a must thing.

Let me first explain what Meta Tags are. In brief, Meta Tags include information that a web master incorporates in the Head of the code (HTML) of a webpage. Meta Tags are used to convey specific information to search engines and the website users. These days however, different Search Engines use multiple means to rank a website. Google itself makes use of over 100 variables in their algorithm when establishing its rankings. Meta tags have always been an important part of the formula as they convey specific information about the webpage or the website. Meta description gives an outline of what the page is all about while Meta keywords list the keywords based on which the webpage can be found. There are many other Meta tags like robots tags, author tags etc.

Title Tags are one of the most important factors in SEO but there is a very fine line as to how to make best utilization of Title Tags. Title Tags are used to give a short heading about the web page. With proper content and keywords in page’s Title Tags, you can see a real difference in your web ranks. For internal links, though page name (url) and anchor text plays the most vital role, the title tags are used to describe where the link is taking you.

Header Tags are also an important part of the web page. They define various sections of a web page and are given weightage by search engines. It is important to use H1, H2 tags effectively. Proper usage of keywords in Header tags helps search engines to relate the web page content.

With Web 2.0 and Web 3.0 concepts, a lot of focus is on video and image content. As a webmaster, you should always accompany them with ALT tags. ALT tags are used to describe the visual content and keyword focused ALT tags is a positive step towards search engine optimization.

Each of the SEO campaign is unique in itself. It is important to plan it properly for effective results. We at Centex Technologies provide Search Engine Optimization services to our clients globally. For more information on how we can help you generate more business, just call us at (254) 213-4740

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How To Stay Away From Online Frauds and Security Threats

September 20, 2010

Internet has opened a gateway of knowledge to us. With a click of mouse, you can come to know what is happening thousands of miles away from you. With internet communication has become easy and convenient. However, like any other technology, internet has also been used widely by the hackers and other anti-social groups. The biggest threat that we face on internet is from virus attacks, identity theft and hacking. However, if you avoid doing the following things when you are online, you can save yourself from hackers and virus attacks.

  • Keep your passwords confidential. Never share your passwords with anyone.
  • Avoid logging in to any websites when you are using a shared wireless network, there is a chance that a hacker can steal your password. If you want to login, make sure that you have a firewall turned on.
  • While using any banking website, make sure that you are using web pin or using your mouse to enter the passwords from the set of characters instead of entering them by typing in the required area. This avoids any programs like key logger from recording your key strokes. Most of the banks provide third level of security, use them.
  • Do not download any unauthorized songs, movie or video clips unless you are sure that the source is genuine.
  • Do not download attachments from unknown senders, they may contain viruses.
  • Be aware of phishing mails and never give your personal information like passwords, username, and account number to any emails sent by banks. No banks will ask you this information.
  • Most of the internet browsers warn users from going to malicious websites. When you reach such website, shut down the browser.
  • Always check for the security sign of the website. Never do online transactions if the website does not have any https option or if the security certificate is expired.
  • Store your personal information in an external drive and protect the folder with a password.
  • Last but not the least, never trust any email claiming that you have won millions of dollars and asking for personal information from you. They are frauds.

By following the above tips, you can definitely avoid any kind of frauds or virus attacks and make an online experience much pleasant.

For complete IT security solutions for your business, visit Centex Technologies.

Internet Marketing AustinSEO Austin

Trends In Web Designing

April 5, 2010

Year 2010 has brought new and innovative web designing trends. With more focus on brand image and emphasis on SEO and internet marketing techniques, semantic keyword based (Web3.0) applications are quite popular now days. Mostly, the designing trends do not come at the beginning of the year alone. These are introduced several times during the year and lead to modifications in designing styles and concepts.

Listed below are some of the hottest and most unique web designing trends for 2010. These can be used to customize your website or add a new dimension to an existing one.

  • Logo and Header: The use of a large logo with a huge header is fast becoming a trend with many designers. In 2010, it is expected that most websites will feature a bulky header to increase brand recognition and cast a long lasting impact.
  • Sketching: Even though sketching designs are not the latest in web designing trends, this technique can help in customizing web pages and aid in commercial design. Sketching designs are a good way of distinguishing personal websites from business websites.
  • Perception: As practical observation gains popularity, perception is bound to change in 2010. This means that extraordinary and modern designs will be introduced in websites like a side-shot aerial.
  • Page layout: The demand for single page layout will lead to more preference to personal summary over business details. This involves greater emphasis on their media hangouts, blogs and public entity.
  • Typography: Continuing from 2009, typography is expected to be popular in 2010 as well. Readers find it more appealing than websites filled with images.
  • Spontaneity: Flash has been used by designers for creating websites since a few years and 2010 will witness greater variations and advancements in the use of Flash tools. As a result, websites will become more instinctive and appealing to web-savvy internet users. From SEO point of view, non flash sites would still be preferred.
  • Web3.0:For content based applications, Web3.0 site are now preferred.

We at Centex Technologies provide complete Web Development solutions to our clients. Please feel free to get in touch with us with your requirements.

Internet Marketing AustinSEO Austin

How Blogs Improve Conversions In A Business Website

March 15, 2010

A blog is basically a website where an individual generally writes about a series of events or anything related that may interest him.  A blog can be defined as a web log which is maintained on a regular basis by an individual.  Earlier blogs were maintained by individuals to provide information but now blogs have become a source of branding, building businesses and improving conversions.

Blogs no longer have just individualistic approach. Blogs are used by businesses to promote other products, write reviews and do a lot of business marketing stuff. Bob Parsons, the owner of Godaddy – one of the biggest hosting service providers in USA uses his blog to promote his business.  It is important to understand how this is done as it needs an intelligent brain to manage it.   Similarly you will find many blogs maintained by entrepreneurs indirectly pointing it to their business.

Eyebrows can be raised on how this kind of strategy goes unnoticed by google and instead these blogs always finds a good place in Google’s rankings. The truth is that these blogs are actually very good and informative and would generally give an insight into company’s business and ethics. This is something google likes- TRANSPARENCY.

Nowadays blogs are used by celebrities as well to increase media presence and to promote the brands they endorse. Generally people who follow a certain topic would look for information by searching on Google and a blog is considered to be a source of information. Search Engines ranks good blogs on top pages which brings them hits. If the content is well directed and well written on a blog, it can act as a real good source to generate user’s interest into your business.

This is how traffic transfers from a personal blog to your business website. We at Centex Technologies provide complete Internet Marketing solutions to our clients. Please feel free to enquire more.

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