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How Local Businesses Can Benefit From Search Ranks On Google.Com

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On July 11, 2011

In SEO Marketing

July 11, 2011

Google – the world’s most preferred search engine consists of a system that allows certain search results to show up first in the list and others to form a part of the next page. This is decided by the ranking that is automatically accorded by Google to individual websites. There are a lot of factors that can help in determining the ranking of webpages. These may include relevance to search conducted, the presence of certain keywords on the webpage, the appropriateness of the URL address, quality of content on the site, its popularity, etc. A combination of all these factors can catapult your website to one of the top ranks in a Google search.

If you have a Texas based business, getting your business website to show up in the top ranks can be highly beneficial for you as more and more people are bound to be exposed to the products or services that you offer. This will result in a kind of “almost-free” advertizing through which you are able to promote your business simply by ensuring that it forms a part of the top ranks in a Google search.

Most people based in Texas and many other states of America tend to rely on a Google search in order to find required products or services in their neighborhood. Google Places (a part of Google Search) not only provides a detailed address of your business as listed by you but also showcases the exact position of your business in Texas by plotting it on an application known as Googe maps. This encourages potential customers to visit your local business and thus boosts your sales in a considerable manner. Apart from providing a clear location on the local map, Google Maps also pinpoints the shortest routes to your place of business or shop so that interested visitors do not find it difficult to access you.

Google can thus help local Texas based businesses in a profound way by providing useful information about the products offered by your business. If a single organic search throws up results of other businesses in the same industry that are not based in Texas, a Texas resident is sure to prefer one that is in a nearby area so that they are able to visit and conduct business with greater ease.

It is best for local businesses to optimize their websites for various search terms used by people in and around Texas. By conquering high ranks on search engines, you are bound to generate high profits.

To plan your SEO campaigns effectively, feel free to contact us at Centex Technologies at 800. 236. 1497

Austin Search Engine Marketing – Seo Austin

SEO Copy Writing Benefits

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On May 30, 2011

In SEO Marketing

May 30, 2011

SEO copy writing is a technique by which the articles published on the web are framed in such a way that they are comprehended well by the search engines as well as the site visitors. The main aim of SEO copy writing is to get a website rank high for the targeted search input. In order to achieve these high rankings, the text/article must have certain important characteristics. Below are some of these factors:

  • The language of the text must be easy and should make sense.
  • Content should provide precise information regarding the topics being searched by user.
  • Keywords should be used appropriately. Try to use them in the title or the starting sentence or the sub headings of the article. Overall density of keywords should be approximately 3 to 6 percent (maximum).
  • The article should always be proof read to make sure that there are no spelling and grammatical errors.

Advantages of SEO Copy Writing

SEO copy writing has numerous benefits but it is entirely in the hands of the copywriter how he/she makes use of those benefits. Some of the advantages of SEO copy writing are:

Unique Content
SEO copy writing provides you with a unique and interesting content. In this fast paced life, people do not have enough time to read many articles about a particular topic. They choose only that article which appears to provide the most relevant and exact information about the topic. This can be done by a professional copywriter.

Minimizes Error
SEO copy writing reduces the chances of errors to a great extent. You might not be having a good expression and excellent grammar. But, if you hire a copywriter, it will minimize all these risks and make the content look more apt from professional point of view.

Improves Ranking
SEO Copy writing assists in improving visibility of your website on various search engines. Keywords based content help search engines to identify relevant terms that best describe the information provided. Based on the keywords within the content, search engines rank a particular webpage (for various terms) in its search results.

Thus, SEO copy writing is a magnificent tool that has shown amazing results in field of SEO. It provides numerous benefits to the online businesses. SEO copy writing helps you to gain more reliability and at the same time create a distinctive content, uphold a professional look and enhance popularity in search engine rankings.

To create unique and Search Engine friendly copy for your website, blog, online press release etc, contact us at Centex Technologies (Toll Free – 800 236 1497). We have full-fledged team to assist you in all aspects of SEO.

Austin Search Engine Marketing – SEO Austin

Few Common Design Mistakes

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On April 11, 2011

In SEO Marketing, Uncategorized, Website Development

Few Common Design Mistakes
In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.
Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:
1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.
For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

April 11, 2011

In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.

Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:

  1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
  2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
  3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
  4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
  5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
  6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.

For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

SEO Austin – Web Design Austin

SEO Strategies That Work!

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On April 4, 2011

In SEO Marketing, Uncategorized

April 4, 2011

Though the concept of SEO may be a bit complex, there are few strategies that one needs to practice prior to starting any SEO related activity. The following elementary principles are quite significant for every web page or a site for which you are performing optimization:

1. Prefer not to buy any domain unless you really have to. For starting any new business venture, it is always advisable to use an existing domain that has already has achieved Google’s trust. Age of a domain name plays a significant role in indexing of new content. For a new domain, of course one will need to start the SEO and indexing process from the start.
2. It is suggested that one should not perform optimization for the search engines solely; rather optimization should be done by keeping in mind the target audience. The search engines look for the pages that according to them (search engine algorithms) are best suited and have most relevant information for the keyword phrases that user types in the search box. If those search phrases are related with your website content, then it is quite possible that your website will rank well on search engines. The aim of search engines is to provide the best information to end users so you must optimize your website with users in mind.
3. Don’t forget to research your keyword phrases extensively. To determine the suitable phrases to optimize for, employ research tools like Keyword Discovery, Word tracker or Google’s Keyword Tool. Accumulate the lists of the most relevant phrases for your website, and then select a couple of different ones for each page. Never strive for general keywords like “doctor” or “holiday”, as they are seldom indicative of what your website is all about.
4. Strive to make your website “crawler-friendly.” Search engine normally do not like the dynamic pages. Make it a point to utilize HTML coding and avoid dynamically developed pages as far as possible. If you are creating dynamic websites, use SEO friendly CMS.
5. Label all the internal text links and provide alt tags to the images as distinctly and descriptively as possible. Do not make your users to suppose what is at the other end with links that read “click here” or any other non-descriptive words. Try to be as descriptive as possible.
6. Write compelling content for the key pages of your website depending on your selected keyword phrases and your projected audience’s demands. Ensure that this content is easily viewed by the search engines.
7. Make sure that your website is “link-worthy.” The other websites that link to yours constitute a vital part of the SEO campaign. This is due to the fact that all of the major search engines lay a good deal of emphasis on your internet site’s overall link popularity.
8. Usage of title tag, description and Meta tags in the sections of your HTML is quite necessary. Create unique and keyword rich title tags. Description should also be provided when performing optimization. Build a description based on your website content and keywords. Last but not the least, if you are not making use of Meta tags in your web page, you may miss out some valuable traffic.
Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.
  1. Prefer not to buy any domain unless you really have to. For starting any new business venture, it is always advisable to use an existing domain that has already has achieved Google’s trust. Age of a domain name plays a significant role in indexing of new content. For a new domain, of course one will need to start the SEO and indexing process from the start.
  2. It is suggested that one should not perform optimization for the search engines solely; rather optimization should be done by keeping in mind the target audience. The search engines look for the pages that according to them (search engine algorithms) are best suited and have most relevant information for the keyword phrases that user types in the search box. If those search phrases are related with your website content, then it is quite possible that your website will rank well on search engines. The aim of search engines is to provide the best information to end users so you must optimize your website with users in mind.
  3. Don’t forget to research your keyword phrases extensively. To determine the suitable phrases to optimize for, employ research tools like Keyword Discovery, Word tracker or Google’s Keyword Tool. Accumulate the lists of the most relevant phrases for your website, and then select a couple of different ones for each page. Never strive for general keywords like “doctor” or “holiday”, as they are seldom indicative of what your website is all about.
  4. Strive to make your website “crawler-friendly“. Search engine normally do not like the dynamic pages. Make it a point to utilize HTML coding and avoid dynamically developed pages as far as possible. If you are creating dynamic websites, use SEO friendly CMS.
  5. Label all the internal text links and provide alt tags to the images as distinctly and descriptively as possible. Do not make your users to suppose what is at the other end with links that read “click here” or any other non-descriptive words. Try to be as descriptive as possible.
  6. Write compelling content for the key pages of your website depending on your selected keyword phrases and your projected audience’s demands. Ensure that this content is easily viewed by the search engines.
  7. Make sure that your website is “link-worthy“. The other websites that link to yours constitute a vital part of the SEO campaign. This is due to the fact that all of the major search engines lay a good deal of emphasis on your internet site’s overall link popularity.
  8. Usage of title tag, description and Meta tags in the sections of your HTML is quite necessary. Create unique and keyword rich title tags. Description should also be provided when performing optimization. Build a description based on your website content and keywords. Last but not the least, if you are not making use of Meta tags in your web page, you may miss out some valuable traffic.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

SEO Austin – Austin Search Engine Marketing

Benefits Of Hiring An SEO Writer

By

On March 5, 2011

In SEO Marketing

Why employ an SEO writer? What can an SEO writer perform for you?
On the Internet, it isn’t just your prospective customers whom you need to convince that your company is the finest but you also require winning over the search engines that bring the website to the clients’ attention in the first place. An SEO (Search Engine Optimization) writer works around the SEO parameters for content. It usually requires experience and deep research of the topic to strategically produce content that increments your website’s ranking.
The higher your website’s ranking with search engines like Google or Yahoo, the higher your website will crop up on a list of the search results. The customer will seldom look past the first or second page of those search results – so showing up on the eleventh or twelfth page is practically as worse as not showing up at all.
The Tools of an SEO Writer:
A skilled SEO writer has a variety of tools in his or her armory to support in increasing your website’s traffic:
Well-placed and relevant keywords: Utilizing just the correct number of relevant keywords in the proper places within your website content will pull the appropriate weightage for those terms from the search engines. What are these keywords, where they are set and how frequently they are utilized are all important in giving the wanted results.
Keeping off outdated and overused keywords: The deficiency of relevant keywords or the usage of outdated keywords can relegate the internet site in the search engine’s eyes – as can the overutilization of the correct keywords. In case you have violated any of these rules, search engines will ignore your website and force it right to the bottom of the heap.
Right formatting of keywords: Planned formatting of keywords can also be utilized to pull even more attention to your website and additionally amend your search engine rankings.
Meta Description Tags: For every website, there is a 200-word description about the website which the search engines may utilize to ascertain whether or not your website is applicable to a particular search string. An SEO writer recognizes how to phrase keywords correctly within this description for maximal results.
Maintaining Web Content Fresh, Accurate and Up To Date: Search engines prefer websites with quality and dynamic content. A professional writer acknowledges how to take advantage of this fact by updating the website on a regular basis with fresh, educational and relevant info, as well as ensuring that all the basic content is exact and up to date.
Website Analytics: By examining the activity around your website, the author can better ascertain what is working well and what is not. What consumers require can vary on a daily basis.
Hence, to run your online business successfully, top notch SEO writer is a crucial ingredient!
For professional SEO writing services that will boost your website visitors and increase your revenue, contact Centex Technologies at Toll Free Number: (800) 236-1497.

March 5, 2011

On the Internet, it isn’t just your prospective customers whom you need to convince that your company is the finest but you also require winning over the search engines that bring the website to the clients’ attention in the first place. An SEO (Search Engine Optimization) writer works around the SEO parameters for content. It usually requires experience and deep research of the topic to strategically produce content that increments your website’s ranking.

The higher your website’s ranking with search engines like Google or Yahoo, the higher your website will crop up on a list of the search results. The customer will seldom look past the first or second page of those search results – so showing up on the eleventh or twelfth page is practically as worse as not showing up at all.

The Tools of an SEO Writer:

A skilled SEO writer has a variety of tools in his or her armory to support in increasing your website’s traffic:

Well-placed and relevant keywords: Utilizing just the correct number of relevant keywords in the proper places within your website content will pull the appropriate weightage for those terms from the search engines. What are these keywords, where they are set and how frequently they are utilized are all important in giving the wanted results.

Keeping off outdated and overused keywords: The deficiency of relevant keywords or the usage of outdated keywords can relegate the internet site in the search engine’s eyes – as can the overutilization of the correct keywords. In case you have violated any of these rules, search engines will ignore your website and force it right to the bottom of the heap.

Right formatting of keywords: Planned formatting of keywords can also be utilized to pull even more attention to your website and additionally amend your search engine rankings.

Meta Description Tags: For every website, there is a 200-word description about the website which the search engines may utilize to ascertain whether or not your website is applicable to a particular search string. An SEO writer recognizes how to phrase keywords correctly within this description for maximal results.

Maintaining Web Content Fresh, Accurate and Up To Date: Search engines prefer websites with quality and dynamic content. A professional writer acknowledges how to take advantage of this fact by updating the website on a regular basis with fresh, educational and relevant info, as well as ensuring that all the basic content is exact and up to date.

Website Analytics: By examining the activity around your website, the author can better ascertain what is working well and what is not. What consumers require can vary on a daily basis.

Hence, to run your online business successfully, top notch SEO writer is a crucial ingredient!

For professional SEO writing services that will boost your website visitors and increase your revenue, contact Centex Technologies at Toll Free Number: (800) 236-1497.

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