February 7, 2011

Ever since YouTube has gained popularity, there has been more and more emphasis on incorporating Videos in a website. The ease of embedding YouTube videos in HTML has given an effective tool in hands of online businesses to actually show case their products and services in a better manner on their own website. Also there are various free video players that are available using which you can incorporate videos on your website. As major search engines like Google, Bing and Yahoo have started showing up video results in their search, video SEO has become even more popular. Search engines are now focusing on developing technology to read video content for providing even better search results for videos.

Elements Of Video SEO

  • Create Short videos of 1-2 minutes length. Behavioral studies show that people do not like watching long videos specially when they are related to promoting products.
  • Create enticing videos. Simple and plain videos may not gather much attention from users.
  • Always have relevant videos on the pages. Your video should match the content on the site and should not be vague.
  • As we do in website SEO, we should be inserting keywords in Title, Description and other tags associated with the videos.
  • Do not spam keywords in the video description, title and keywords.
  • Though YouTube and other video portals provide options of uploading videos and getting embedded code that can be used in web pages, the best place to upload a video is your own server i.e. where the website is hosted.
  • Share your video on various video portals. This will increase your video’s presence across the web and will get you link backs.
  • You should use Alternate tags on videos. For that you can use swfobject javascript function for flash videos.
  • It is always a good strategy to put some descriptive content on the web page where the video is placed. Try to use keywords in the text.
  • You can also write the dialect/ speech content on the webpage for users to read. This not only provide them a clear understanding of what is being said in the video but also gives relevant content for the webpages.
  • Submit video sitemaps. For that you can use MRSS or XML sitemap.
  • To target wider user base, you can put us videos in different languages.

For more tips on Video SEO and internet marketing, feel free to contact us at Centex Technologies. We can be contacted on (254) 213-4740 and (800) 236-1497 (Toll Free)

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