Tips To Reduce Cyber Crime In Inbound Call Centers

Business security is one of the prime priorities for every business and as the number of cyber attacks is on a rise, the cyber security practices have become a necessity. Cyber criminals tend to find weak entry spots for targeting a business. Due to the nature of operations, inbound call centers act as an easy target for cyber criminals. The inbound call centers receive customer calls and acquire customer information to answer their queries. If hackers breech the inbound call system, they can get hold of consumer’s personal information.

Thus, businesses need to be vigilant and take proper steps to secure consumer information. Here are some tips to reduce cyber crime in inbound call centers:

  • Regularly Audit The Environment: Audits are generally overlooked, but regularly auditing the network environment of the call center can help in detecting any intrusion at an early stage. Audits can also help businesses in detecting any vulnerability in the system. A simpler way is to automate the network audit using a remote monitoring and management system (RMM). Also, businesses should consider password audit for all the staff in the inbound call center. This helps in tracking the users with weak or outdated password.
  • Strengthen The Authentication Process: Passwords alone may not be sufficient for proper authentication of users. So, inbound call centers should strengthen the system by incorporating multi-factor authentication.  Also, it is important to backup the authentication data with either a knowledge based, possession based, or inherence based requirement such as having a physical key or smartphone for receiving one-time password.
  • Boost Weak Security Through Automation: A great approach to ensure security of the systems is to automate the security process. A common example is to automate password generation such that the users themselves don’t know their passwords until the time of login. This eliminates the risk of knowingly or unknowingly leak of passwords by the users. This can be achieved by using software such as Password Management System or privileged Identity Management.
  • Secure The Endpoints: Endpoints are highly vulnerable because cyber criminals attack these endpoints to create holes in the network security perimeter. Inbound call centers can use advanced endpoint detection solutions to improve system’s ability to defend itself.

For more information on tips to secure network in inbound call centers, contact Centex Technologies at (254) 213 – 4740.

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Tips To Mitigate Email Phishing Attacks

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Most Dangerous Virus & Malware Threats Of 2020

Cyber criminals keep on evolving virus and malware to make them advanced and more dangerous. This allows them to target new vulnerabilities and operating system versions. To keep the business network secure, it is important for businesses to have in-depth information about new virus and malware. This knowledge comes handy in creating strategies to protect the systems against these virus & malware.

So, here is a list of most dangerous virus & malware threats of 2020 to help businesses understand and strategize against these cyber attacks:

  • Clop Ransomware: Clop is a variant of CryptoMix ransomware that targets Windows users. Clop ransomware blocks the Windows processes and disables multiple Windows applications including Windows Defender and Microsoft Security Essentials. Once these applications are blocked, the ransomware encrypts the data files on the target system and demands ransom in exchange of decryption key.
  • Fake Windows Update (Hidden Ransomware): Cyber criminals have been taking advantage of the need for installing latest Windows updates. The latest ransomware makes use of phishing email that instructs users to install urgent Windows update. The email contains ransomware ‘.exe’ files that are disguised as Windows update link. The ransomware, known as ‘Cyborg’, encrypts all the files and programs and demands a ransom payment for decrypting the files.
  • Zeus Gameover: It is a part of Zeus family of malware and viruses. The piece of malware is a Trojan that accesses sensitive bank account details to steal the funds. This variant of Zeus family does not require a centralized “Command & Control” server. It can actually bypass centralized servers and create independent servers to send sensitive information.
  • RaaS: It is also known as “Ransomware as a Service” is a growing industry. People can hire a hacker or team of hackers to perform the attack for them. These services can be used by people with zero prior knowledge of coding to carry out dangerous cyber attacks.
  • Fleeceware: It is a type of malware that continues to charge large amounts of money to app users, even after they have deleted their accounts from the app. Although, this malware doesn’t infect or encrypt any user files, it is still a shady practice used by app developers wanting to cash on unsuspecting users.

For more information on latest cybersecurity techniques, contact Centex Technologies at (254) 213 – 4740.

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Everything You Need To Know About Click Fraud

As the number of organizations investing in digital marketing is increasing, there has been an increase in fraudsters trying to take advantage of digital marketing platforms to drain revenue from such organizations. Click fraud is an example of frauds based on digital marketing and occurs on PPC online advertizing.

Let Us Understand The PPC Concept-

PPC or Pay-Per-Click is an online advertizing campaign. An organization contacts relevant websites, bloggers, influencers, etc. to place its ad on their page to attract target audience. When a user clicks on the advertizement, he is redirected to the landing page of the advertizing website resulting in higher lead generation. The website that places the ad on its page is paid a certain amount for every user that clicks on the advertizement.

What Is Click Fraud?

A click fraud is a technique that is used to falsely increase the number of clicks on a PPC ad. In other words, a click fraud or ‘invalid clicks’ (as termed by Google) is when a paid advertizement is intentionally clicked repeatedly. Higher the number of clicks on the ad, higher is the amount paid by the advertizer to the host website (where the ad is posted). The aim of a click fraud is to either generate higher revenue for the host website or drain revenue from the advertizer. One of the common techniques employed in click frauds is the use of click bots.

What Is A Click Bot?

A bot is a software that operates on the internet and is used to perform repetitive tasks. Click bots are used by the fraudulent websites to repetitively click on advertisements posted on their website in order to increase the number of clicks.

How Does Click Fraud Impact The Advertizer?

A click fraud impacts an advertizer in numerous ways:

  • It costs an advertizer higher PPC cost.
  • It drains a business of investment money that could be used for other business development tasks.
  • It results in inaccurate results from PPC campaign data analysis leading to misinformed critical marketing decisions.

How To Fight Against Click Fraud?

  • It is common for competitors to launch click fraud attacks to impact each other’s marketing campaign. In order to avoid this, search Google for keywords relevant to your niche and identify your competitors. After identifying the major competitors, use tools like ClickForensics, AdWatcher or ClickDefense fraudulent ad clicks.
  • Closely monitor your campaigns using different tools. It will give you a fair idea of how the campaign is performing in relevance to your campaign goals.
  • Some websites may offer low PPC rates; however be vigilant to choose high-value sites. Thoroughly research the websites to find a relevant & suitable site that is full of potential customers.
  • Employ bot management to identify fraud bots and block them from an application/website.
  • You can also invest in fraud prevention software that are specifically designed to spot and avoid click frauds.

For more information on Ads management and click-fraud prevention, contact Centex Technologies at (254) 213 – 4740.

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Role Of IoT In eCommerce

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