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Website Creation: How To Proceed With It

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On March 12, 2012

In Website Development

March 12, 2012

Web development consists of several stages that need to be followed in a step by step manner to come up with a unique website that best represents your business. You can either choose to create a website on your own using the skill sets from within your organization or hire an outside agency specializing in providing web development services for the creation of an official webpage for your company. Most organizations these days tend to outsource web development processes so as to be able to have a competitive and professional looking website to represent their business. Some of the steps involved in web development whether you choose to develop it on your own or rope in third parties to do the same are:

  • The first step in web development is registering a domain name. There are several different options available while selecting domain names. The domain name should be chosen after careful analysis on what best represents your business and something that is simple while having immediate recall value for customers.
  • After the registration of an appropriate domain name, you will also need to choose a server on which you wish to host your website. The server may be .Window or Linux. The server that you choose depends on your individual requirements and can vary from company to company and your personal preferences.
  • The next step involves coming up with a suitable template for your website and dealing with the design aspects. The colors and fonts that are going to be used along with the placement of different elements on the webpage needs to be determined. The percentage of graphical content to textual content is also decided.
  • After the templates have been worked out, HTML coding is needed for the development of the website and for it to find a place on the internet.
  • The next step usually involves programming aspects and testing the workability of the website. Depending on various features desired in your website, you may choose to get different modules created. The usual modules are contact feature, chat feature, payment gateway, shopping cart, content management system, banner management etc.
  • Last step involves testing of the web application and implementing various analytics and tracking codes to track the performance of your website. Some companies do resort to beneficial process of SEO to get on the top ranks of search engines.

For complete web development, designing and SEO solutions, feel free to contact us at Centex Technologies at our Killeen (254-213-4740) and Dallas (972-851-7878) Texas Office.

SEO Austin – Web Development Austin

Mobile Payment Options – How They Will Benefit Ecommerce.

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On March 6, 2012

In Website Development

March 6, 2012

The option of using your mobile to make payments for different items that you purchase is fast becoming reality with several major players coming up with a suitable interface to use for this purpose. Due to the high reach of mobile phones in cities all over the world today, development of mobile payment options is likely to benefit e-commerce in a massive way. Today, more people around the world possess mobile phones than those that possess laptops or personal computers. With the prices of mobile phones reducing year after year and the development of technologies that help process mobile payments in a secure and simple manner, the usage of mobile phones for effecting payments and completing transactions is likely to grow by leaps and bounds. There are several benefits associated with mobile payments for companies engaged in e commerce.

Using mobile phones to make payments is a much easier method than carrying bulky cash or credit cards. Users are also the least likely to forget their mobile phones at home as they require this device for several other purposes and thus tend to carry it everywhere with them. A mobile phone is not only easy to carry but has the least chances of being lost or misplaced when compared to other means of payment like credit cards and hard cash. There is zero paper work associated with making mobile payments as the user generally has to fill in a password or provide other identifying information depending on the kind of application being used for making payments. Customers do not need to sign any bills or keep any receipts for providing proofs of transactions later on as a permanent record is created on the mobile payment account itself. For businesses engaged in e-commerce, this can be highly useful as the ease of use associated with mobile payments makes people more liable to go in for purchases that they would not have considered otherwise.

Mobile payments can also be advantageous for e commerce in the sense that vendors do not need to come up with separate payment mechanisms of their own. There is also a greater deal of security and safety of transactions conducted through the mobile phone as compared to other payment methods.

We at Centex Technologies provide complete Ecommerce Solutions including payment gateway integration, ecommerce application, APIs etc. We also provide SEO services to our clients.

Social Media Central Texas – Roundrock Web Design

Promotional Strategies For Twitter

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On February 27, 2012

In SEO Marketing

February 27, 2012

Twitter serves as a great platform for spreading the word about your company or any new product launches that you may have. It is one of the cheapest ways of advertizing about your business and getting concrete returns in the form of enhanced sales and profits. Twitter has thousands of followers and daily visitors that help ensure that your promotional efforts are able to receive the maximum visibility online. The chances of generating word of mouth publicity are also greatly increased when Twitter is being used as a promotional tool. Many companies are realizing the importance of having a presence on Twitter instead of simply concentrating on social networking websites like Facebook. Some of the promotional strategies that can be used for advertizing on Twitter are:

  • The URL of your ecommerce website should be subtly incorporated into your Twitter feeds in ways that encourage users to explore your website. This helps makes potential customers aware of the existence of your company website that they can access in order to place orders for products or services.
  • The title of your Twitter profile must be chosen carefully depending on your company name or brand name that is popularly known among customers. Choosing vague profile names that do not say much about the brand you represent can lead to a decreased visibility level for your brand.
  • You should follow people related to your field of business or potential customers.
  • You can also keep a check on the trends prevalent on twitter and utilize those to market your services or products.
  • Certain keywords should be incorporated into your Twitter feeds so as to ensure that interested users are able to find their way to your profile page. The keywords that you choose to include must depend on research conducted using specialized software that helps you zero in on the most searched keywords. It must also be ensured that the keywords being used have a direct relationship with your business or product lines.
  • There are several profile management tools offered that can be used to make your interactions with the public more interesting and effective like cotweet, Hootsuite, etc.
  • Other useful applications like bulk messaging application can also be made use of in order to send direct information to users who may possibly be interested in your products.

To know how you can promote you website among masses, feel free to contact us at Centex Technologies. We have our offices located at Killeen (254-213-4740) and Dallas (972-851-7878) Texas.

Internet Marketing Austin – SEO Austin

Tips For Creating A Successful Newsletter

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On February 17, 2012

In Internet marketing

February 17, 2012

Sending newsletters to potential customers or existing customers is a popular way of promoting a business online.  A well-created newsletter can be helpful in substantially increasing the number of visitors to your e-commerce website and can also help translate these visits into sales thus leading to increased profits for your company. Using newsletters as a means of publicizing your business is quite an economical method of advertizement and involves very low costs. You can simply use your existing mailing lists to spread the word about new product launches or services that your company is going to be offering to customers. There are several factors that go into the creation of a successful newsletter that is not only engaging for customers but also incites them to visit your website and convert their interest into a tangible purchase. Some of the tips to help create a successful newsletter have been mentioned below:

  1. It is very important to write in a professional manner when creating a promotional newsletter. Making use of too many exclamation marks, making grammatical errors, etc. can end up putting off readers and dissuade them from visiting your website. Thus, it is important to hire well experienced and skilled content writers to come up with interesting and engaging content for your newsletter.
  2. The content that forms a part of the newsletter should be such that is useful in some way to the readers and provides certain concrete information about your business, products or services. A newsletter that seems to be going nowhere and has a generally unstructured format may not be a hit among readers. On the other hand, a well-organized newsletter that has something substantial to say and is able to convey meaningful information in a concise format can turn out to be quite successful.
  3. It is important to incorporate elements like your brand name or business logo in the newsletter to build familiarity with your business. A well placed logo also helps attract the attention of potential customers and enables them to identify your business instantaneously without having to read through written content.
  4. The frequency of your newsletters must be determined keeping in mind several parameters. The frequency must be just right and should not be so much that it ends up frustrating the recipients.

For more information on creating effective newsletter for your organization, contact us at Centex Technologies – Killeen (254-213-4740), Dallas (972-851-7878) Office. We provide complete internet marketing and SEO solutions to our clients.

Internet Marketing Austin – SEO Austin

Importance of SEO for Ecommerce Websites

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On February 13, 2012

In SEO Marketing

February 13, 2012

Search Engine Optimization is a marketing method that, if used correctly can translate into huge sales and lead to business success. It is an important tool to publicize your ecommerce website irrespective of whether you are new to the market or are an already established brand. For a new company, SEO can help spread the word about the kind of products and services that you offer by attracting more and more traffic to your ecommerce website while for already existing businesses, it can help to disseminate information about new products and launches as and when they are made. The most significant advantage of SEO is that it helps attract as well as retain customers with a minimum level of investment.

SEO makes it possible for your ecommerce website to be indexed and crawled by the major search engines used by web surfers including Google, Yahoo, MSN, etc. Most people, when looking for a product or service tend to fill in the related keywords on a search engine and then try out the different results and links that show up. The first ten links provided in a search are generally preferred and in most cases, the ecommerce websites that are able to gain a ranking among these benefits by registering sales of the searched products.

There are hundreds and even thousands of possible sources of products available on the internet that customers can choose from to make purchases. SEO thus plays a very important role in ensuring that potential customers are able to find their way to your website among the multiple options available to them. There are certain tips and tricks that you can use to come up in the top ten results of search engines including using the relevant keywords that match with the most searched terms by web users. Another technique that can help make your ecommerce website more visible is the use of meta tags, suitable headings and URL names for the pages of your website. Your webpage must also contain a unique and detailed description of your products apart from consisting of image and hyperlink optimization.

We at Centex Technologies provide complete SEO solutions to our clients. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Austin – SEO Austin

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