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Tips For Creating A Successful Newsletter

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On February 17, 2012

In Internet marketing

February 17, 2012

Sending newsletters to potential customers or existing customers is a popular way of promoting a business online.  A well-created newsletter can be helpful in substantially increasing the number of visitors to your e-commerce website and can also help translate these visits into sales thus leading to increased profits for your company. Using newsletters as a means of publicizing your business is quite an economical method of advertizement and involves very low costs. You can simply use your existing mailing lists to spread the word about new product launches or services that your company is going to be offering to customers. There are several factors that go into the creation of a successful newsletter that is not only engaging for customers but also incites them to visit your website and convert their interest into a tangible purchase. Some of the tips to help create a successful newsletter have been mentioned below:

  1. It is very important to write in a professional manner when creating a promotional newsletter. Making use of too many exclamation marks, making grammatical errors, etc. can end up putting off readers and dissuade them from visiting your website. Thus, it is important to hire well experienced and skilled content writers to come up with interesting and engaging content for your newsletter.
  2. The content that forms a part of the newsletter should be such that is useful in some way to the readers and provides certain concrete information about your business, products or services. A newsletter that seems to be going nowhere and has a generally unstructured format may not be a hit among readers. On the other hand, a well-organized newsletter that has something substantial to say and is able to convey meaningful information in a concise format can turn out to be quite successful.
  3. It is important to incorporate elements like your brand name or business logo in the newsletter to build familiarity with your business. A well placed logo also helps attract the attention of potential customers and enables them to identify your business instantaneously without having to read through written content.
  4. The frequency of your newsletters must be determined keeping in mind several parameters. The frequency must be just right and should not be so much that it ends up frustrating the recipients.

For more information on creating effective newsletter for your organization, contact us at Centex Technologies – Killeen (254-213-4740), Dallas (972-851-7878) Office. We provide complete internet marketing and SEO solutions to our clients.

Internet Marketing Austin – SEO Austin

Importance of SEO for Ecommerce Websites

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On February 13, 2012

In SEO Marketing

February 13, 2012

Search Engine Optimization is a marketing method that, if used correctly can translate into huge sales and lead to business success. It is an important tool to publicize your ecommerce website irrespective of whether you are new to the market or are an already established brand. For a new company, SEO can help spread the word about the kind of products and services that you offer by attracting more and more traffic to your ecommerce website while for already existing businesses, it can help to disseminate information about new products and launches as and when they are made. The most significant advantage of SEO is that it helps attract as well as retain customers with a minimum level of investment.

SEO makes it possible for your ecommerce website to be indexed and crawled by the major search engines used by web surfers including Google, Yahoo, MSN, etc. Most people, when looking for a product or service tend to fill in the related keywords on a search engine and then try out the different results and links that show up. The first ten links provided in a search are generally preferred and in most cases, the ecommerce websites that are able to gain a ranking among these benefits by registering sales of the searched products.

There are hundreds and even thousands of possible sources of products available on the internet that customers can choose from to make purchases. SEO thus plays a very important role in ensuring that potential customers are able to find their way to your website among the multiple options available to them. There are certain tips and tricks that you can use to come up in the top ten results of search engines including using the relevant keywords that match with the most searched terms by web users. Another technique that can help make your ecommerce website more visible is the use of meta tags, suitable headings and URL names for the pages of your website. Your webpage must also contain a unique and detailed description of your products apart from consisting of image and hyperlink optimization.

We at Centex Technologies provide complete SEO solutions to our clients. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Austin – SEO Austin

Promoting Your Online Business With YouTube

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On February 6, 2012

In Internet marketing

February 06, 2012

YouTube can be a great method of promoting your business on an online graphic platform. Although there are several websites that allow organizations to post promotional videos about their brand, YouTube.com possibly qualifies as the best choice due to huge traffic that it attracts. Anyone who has a membership with YouTube.com can upload any kind of videos as long as they fulfill the guidelines set by the website completely free of cost. This is a great way of advertizing your business for a minimal cost. You do not need to spend huge amounts on posting ads on other websites. However, due to the large number of uploads made on YouTube.com on a daily basis; your video can sometimes receive a limited coverage. Thus it is very important to ensure that your promotional video is well-made so as to attract a lot of views as well as publicity. Some of the tips that can help you create a great promotional video have been specified below:

  • It is very important to have certain basic equipment in place including a good quality cam or any other kind of integrative video camera that helps capture videos in the right format. You can even choose to outsource this task to a company that specializes in video making for the best results. However, if you are on a budget, it is best to use your own equipment for this activity. Another essential requirement is a good microphone that helps record your voice in a clear format that is easily understandable.
  • You can develop different promotional videos for uploading on YouTube.com in order to garner publicity for your brand. One method is to create video providing details about a new product or service that your company may have launched and demonstrating its use and the methods by which customers can purchase it. The video made illustrating this must be clear, concise and uncomplicated apart from being visually captivating.
  • Another helpful tip while uploading videos on this website is to include a few important links to your official home page in the video. This can be done by embedding these links in the video itself that will be displayed once the video ends or even while it is running.

We at Centex Technologies provide complete Internet Marketing Solutions to our clients. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Austin – SEO Austin

SEO for Real Estate Businesses

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On January 28, 2012

In SEO Marketing

January 28, 2012

Real estate businesses may have a local area of operations or may even extend their services to several different cities. Irrespective of their scale of operations, there are several different marketing strategies that may be employed by both types to garner maximum customer response. The internet has become a great platform to advertize products as well as services due to the low costs involved and the wide range of access that it allows to diverse groups of people. Some of the tools of advertizement that can be used include Search Engine Optimization and making use of targeted keywords that are likely to be searched by web users with respect to real estate services.

The targeted keywords that you intend to incorporate into your website or webpage must be based on proper research instead of being based on mere guesswork. There are several software and applications available on the internet that can provide information about the search habits of customers in different fields. Google Places and local directory submissions can also be employed as potent tools of marketing. Google Places can be incorporated into your advertizing strategy by creating an account with it and listing your business on its directory. You also need to constantly optimize your Google Places listings as well. Doing so will enable your business location and description to crop up every time someone fills in a related query in a Google Search. Apart from using Google Places, you can also fill in information in the online yellow pages or local directories that compile information about businesses and services providers in your area.

Apart from using the above methods of advertizing, you can also incorporate various other SEO strategies into your marketing campaign. You can embed videos through YouTube on your own website to provide details about your services and other necessary Real Estate specific information that can be important for users. You can also start a discussion forum for people to discuss their Real Estate specific questions/issues online.

We at Centex Technologies provide complete On-Page and Off-Page SEO solutions. We select the keywords that are most likely to be searched by users and incorporate SEO strategy to get your business on the top of search ranks. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Seo Consultant Central Texas – Seo Guy Central Texas

Need For Firewall Protection

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On January 20, 2012

In Security

January 20, 2012

It is very important to have proper security elements in place for your computer system irrespective of whether you use it for business or personal purposes. The main elements that can help safeguard your computer from dangerous virus attacks generally include anti-virus software and an appropriate firewall that helps keep unwarranted and illegal access at bay. There are all kinds of hackers working round the clock to gain access to information and data stored on various venerable systems and a single breach can prove to be quite harmful especially if you store confidential client information and business plans and policies on your systems.

Most of the Windows based systems these days come equipped with a firewall. In order to check whether the firewall in your system is functioning, you can follow a few simple steps and open the Local Area Network button in the Control Panel. The settings displayed by clicking on this button can allow you to turn on or turn off your firewall. For those who wish to go in for specified firewall protection on account of secret data stored on their systems, it is best to opt for advanced firewall protection by purchasing suitable software for the same.

There are mainly two kinds of identifiable firewalls that are used by corporate companies. These include a hardware based firewall and software based one. In the case of the former, the firewall is embedded into the hardware of the system and it does not use the energy or resources of your system in order to run. Thus, there is no requirement of extra memory or disk space for such a firewall. However, a software firewall, although running on the system’s resources is believed to be more potent as it is highly sophisticated and can ward off even the most complex attacks on your system. If you wish to go in for a software based firewall, you need to make sure that you have enough memory in place so as to enable your system to function smoothly and eliminate the risk of a system crash. Firewalls generally help keep away hackers by closing the internet ports that they may attempt to access.

We at Centex Technologies provide complete IT security and networking solutions for our clients. We also provide SEO and Web Development services. For more information, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Austin – SEO Austin

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