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Austin Internet Marketing Tips : Podcasting

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On September 21, 2012

In Internet marketing

September 21, 2012

Put simply, a podcast is your personal radio show that you can update every day. With millions of iTunes listeners and web users downloading, creating, and listening to podcasts every day, podcasting is emerging as one of the best marketing tools for small businesses. It scores better than conventional marketing tools like e-mails and newsletters. Podcasting lets you put your message in a way that is actually heard and not directed to a spam folder.

Considering that an average podcast is 15-20 minutes long, it is important to make sure that you are talking about something that is informative. It should keep your listener engaged and desirous to know more from you. Once you find a topic and style that you are good with and one that appeals to your target audience, you have won half the battle of using podcasting as a marketing tool for your business.

The reason why podcasts are so popular among internet users is that they allow one to multitask, not requiring 100% attention. Moreover, a podcast can be heard from anywhere, right from a waiting room to a car, while driving. Some podcasters choose a format where they interview various experts in the field of their business, hence ending up with content that scores high on rhetoric. By gaining a user base on your podcast, you earn the reputation of being a reliable figure in your business, who is an expert in his field. This plays a great role in raising customer loyalty for your company.

Once you have laid the basis for your podcast by deciding the subject, target audience, format, etc., the next step is to promote it correctly. You can do this by making your RSS podcast feed iTunes compatible, and registering for multiple blog feeds and specialized podcast ping directories. By doing so, all the major directories will receive a ping each time you upload a podcast.

Another way of making use of podcasting as a marketing tool for your business is through “podvertizing”, which basically means advertizing on a podcast. To do this, you do not even need to own your own podcast, but simply have to look for someone within your industry who uses the podcast as an advertizing medium. Average advertizements last for 10-20 seconds. Since the major population of podcast listeners falls in the age group of 20-35, it is not advisable to use this medium if you are targeting older users.

We at Centex Technologies serve Austin, Dallas and other Central Texas areas. We provide customized internet marketing, SEO, Web development and designing solutions to our client.

How Panda And Penguin Has Changed Google SEO

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On September 14, 2012

In SEO Marketing

September 14, 2012

Panda and Penguin, as cute as they might sound, have been a complete nightmare for SEO experts, as they have completely changed the rules that governed SEO. The emphasis has shifted from technique-oriented SEO to user-oriented optimization, which is good news for all the online users who rely on Google to choose reliable websites. The aim of these updates is to restore Google’s reputation as a user-centric search engine, and curb black-hat SEO practices. No wonder websites with poor quality content lacking in relevant information, or those with keywords stuffed into their content were worst hit by these updates.

Content has emerged as the king in this scenario, as Google works by the logic that if you do not have high-quality, original content in your website, there is no reason why you should be getting back links, and in return, high search-engine rankings. By ensuring that nothing but great content makes it to your website, not only are you making the Pandas and Penguins happy, but you are also ensuring that your website is future-proofed. You cannot go wrong if your focus remains on user-satisfaction and website development through genuine content.

When we say “content”, we don’t simply refer to blocks of text, but instead, a wide variety of web-based content, including pictures, videos, info-graphics, social media feeds, blogs, and just about anything else that has some information to give. To put it simply, the more content you have relevant to a particular keyword, the higher you’ll rank on Google- fair enough! However, simply writing quality content without applying basic SEO principles to it is not going to get you anywhere, so you need to strike that fine balance.

In short, your content should be placed and chosen to be SEO friendly, while still being informative and relevant to your users. This can be achieved by using the right keywords, placing them at the right places, with the right density, and most importantly keeping your users interested, and coaxing them to come back for more. It helps to employ a professional writer who is cognizant on how to apply the principles of SEO while generating quality content, since getting about it on your own can be a difficult task. In the end, it’s all about making the right choices of themes for your content, with an aim of attracting users, keeping them engaged, and finally, converting leads into sales.

We at Centex Technologies provide SEO services in Austin Tx, Dallas, Killeen and other locations in Central Texas. For more information about our SEO Services, please feel free to call us at our toll free number – (800) 236-1497

Google Plus Hangout: How Can You Use It To Promote Business

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On September 6, 2012

In SEO Marketing

September 6, 2012

Social media sites have been receiving the flak for inhibiting real-time communication, which is essential for building long-lasting business relationships. Google Plus is here to change that with its breakthrough feature, known as the “hangout”. Put simply, Google Plus hangout is Skype multiplied by ten, which means that you can hold a video conference with multiple people at a single go. While that may seem redundant at first sight, innovative business owners are finding new ways to promote their business using this cool feature. Here’s how you can make it work for your firm-

  • To hold conversations with clients/ business partners- Effective communication is the key to a successful business, and a Hangout lets you hold real-time meetings in the best possible way. Just invite whoever you wish to have a talk with to a hangout, and share your minds online in the best possible form of group conferencing. This can be used to discuss the progress made on a project with a client, and giving them an accurate idea of the people behind the results being achieved.
  • Customer support- An online chat service is no longer enough to give your business a competitive edge when it comes to providing effective customer service. You can show your customers that you care enough to go that extra mile by inviting them to a hangout and addressing their issues with a live video chat.
  • Live giveaways- A great way to get potential customers involved is to offer them to show up at a hangout for a live giveaway. That way, these customers can get to interact with each other, as well as with your representative, leaving a much longer lasting impression than say, getting into a contest by “liking” your page.
  • Post-hangout follow up– After creating relationships using a Hangout, Google Plus also helps you to maintain them with a follow up, thanks to the stream that shows all the people who participated in the hangout. Using this stream, you can get back to the people who took part in the session, and can ask them for a feedback, or invite them for a future hangout, hence building these relationships.

The Google Plus hangout taps on face-to-face communication, making it one of the strongest promotional tools for small and medium businesses yet.

We at Centex Technologies are constantly finding new ways for our clients to generate even better ROI. We provide Internet Marketing, Search Engine Optimization, Google Places Optimization, and Web Design and Development. For more information, call us on our Toll Free Number – (800) 236-1497

Austin Internet Marketing: Common Facebook Marketing Mistakes

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On August 28, 2012

In Internet marketing, SEO Marketing

August 28, 2012

With more than 900 million people having an account on Facebook, any business owner would not disregard the need for Facebook marketing. Although nearly every business seems to have a Facebook page, few are aware of what they should actually be doing to make Facebook work for them. But what’s even more important is knowing what not do while marketing your business on Facebook. Here are the most common bloopers made by business owners on Facebook-

  1. An incomplete profile- While constantly updating your page is a big part of the game, the basics are what you need to focus on initially. Do not leave fields blank, and instead fill out as much information as you can about your business. It also helps to have the same URL for your Facebook, Twitter, and website pages.
  2. Violating cover photo rules- The cover photo covers most of the screen when a user first visits your Facebook page, which explains why some users get over-enthusiastic in their attempts to make the most of it. Contact information, call-to-action buttons, and price information (like 40% off) are clearly forbidden in Facebook guidelines.
  3. Over-posting- With some businesses employing dedicated social media promoters for their Facebook page, they run a risk of overdoing the efforts, and ending up with frustrated followers, who are likely to get irked at the constant updates. It is much better to post something excellent once a day, or even every alternate day, instead of making do with average posts multiple times every day.
  4. Not giving users enough attention- Most business owners are too busy thinking of what to put up next on their pages, and in the process forget who they are actually doing it for. Appreciate your users’ interaction by responding to comments, not forgetting to tag their names in your comments.
  5. Posting irrelevant content- Just like on any other social networking site, it is plain silly to attract users with off-brand posts. Sure such posts might generate likes and shares, but at the end of the day it’s all about generating sales.
  6. Not making use of Facebook ads- Facebook ads have the power of targeting a selected audience, which is rare on any other means of advertising. If you have a Facebook page for your business, you might as well go that extra mile and put out some catchy advertizements.

For more information on how to market your business on facebook and other social networking medium, Call us at our toll free number -(800) 236-1497. We at Centex Technologies provide SEO Services, Internet Marketing, Pay per Click Advertizing services to our clients.

Internet Marketing Austin: SEO And Social Networking

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On August 20, 2012

In Uncategorized

August 20, 2012

With a website in place for your business, you are half way to benefiting from the myriad benefits that come with having an online presence in today’s web-dominated world. However, essential e-marketing techniques like SEO, SMO, and SMM are what determine whether your website gets a spot in a prime location, or remains that down-street business that just a few people know about. A few years ago, it might have been enough to just focus on the SEO strategies for your website, and ensure that your website ranked high on search engines.

However, nearly 70% of the American population having an active profile on multiple social networking sites, it is just as important to get the word of your business out on these networks. Ideally, your SEO strategies should be integrated with your social media and networking profiles, to result in a holistic internet marketing plan that not just attracts users, but also keeps them engaged. With the cut-throat competition that exists in nearly every industry on the internet, it takes persistent and dynamic efforts to make use of multiple channels for attracting users to your website.

Social media is your way to get directly in touch with your niche audience, at just a fraction of the cost and time that is usually invested into conventional marketing. You can achieve multiple purposes ranging from product marketing to reputation management, in just a few clicks on these social networks. Interestingly, social media strategies are also instrumental in boosting search engine optimization and lead generation. A part of search engine algorithms rely on user generated data derived from leading social networking sites, which means that back-links generated from these sites are of high value in improving your ranking on search engine results.

Both SEO and social networking reap results after consistent efforts carried out over a sufficient time period. If you wish to improve sales for your Austin-based business, both these tools are definitely worth experimenting with. These techniques, when carried out in tandem, will help to draw a targeted audience to your website, build brand awareness, improve customer relationships, increase customer loyalty, and ultimately boost sales and revenues for your business.

After all, business is all about relationships, and while SEO helps to initiate these relationships by bringing people to your business and efficient social networking makes them to stay there. We at Centex Technologies, Austin provide SEO and Social Networking Solutions to our clients based in Central Texas. For more information on our SEO, Internet Marketing, Website Designing and Web Development services please call us at – (800) 236-1497

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