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Tag: Search Engine Optimization Dallas

Tips For Creating A Successful Newsletter

February 17, 2012

Sending newsletters to potential customers or existing customers is a popular way of promoting a business online.  A well-created newsletter can be helpful in substantially increasing the number of visitors to your e-commerce website and can also help translate these visits into sales thus leading to increased profits for your company. Using newsletters as a means of publicizing your business is quite an economical method of advertizement and involves very low costs. You can simply use your existing mailing lists to spread the word about new product launches or services that your company is going to be offering to customers. There are several factors that go into the creation of a successful newsletter that is not only engaging for customers but also incites them to visit your website and convert their interest into a tangible purchase. Some of the tips to help create a successful newsletter have been mentioned below:

  1. It is very important to write in a professional manner when creating a promotional newsletter. Making use of too many exclamation marks, making grammatical errors, etc. can end up putting off readers and dissuade them from visiting your website. Thus, it is important to hire well experienced and skilled content writers to come up with interesting and engaging content for your newsletter.
  2. The content that forms a part of the newsletter should be such that is useful in some way to the readers and provides certain concrete information about your business, products or services. A newsletter that seems to be going nowhere and has a generally unstructured format may not be a hit among readers. On the other hand, a well-organized newsletter that has something substantial to say and is able to convey meaningful information in a concise format can turn out to be quite successful.
  3. It is important to incorporate elements like your brand name or business logo in the newsletter to build familiarity with your business. A well placed logo also helps attract the attention of potential customers and enables them to identify your business instantaneously without having to read through written content.
  4. The frequency of your newsletters must be determined keeping in mind several parameters. The frequency must be just right and should not be so much that it ends up frustrating the recipients.

For more information on creating effective newsletter for your organization, contact us at Centex TechnologiesKilleen (254-213-4740), Dallas (972-851-7878) Office. We provide complete internet marketing and SEO solutions to our clients.

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Promoting Your Online Business With YouTube

February 06, 2012

YouTube can be a great method of promoting your business on an online graphic platform. Although there are several websites that allow organizations to post promotional videos about their brand, YouTube.com possibly qualifies as the best choice due to huge traffic that it attracts. Anyone who has a membership with YouTube.com can upload any kind of videos as long as they fulfill the guidelines set by the website completely free of cost. This is a great way of advertizing your business for a minimal cost. You do not need to spend huge amounts on posting ads on other websites. However, due to the large number of uploads made on YouTube.com on a daily basis; your video can sometimes receive a limited coverage. Thus it is very important to ensure that your promotional video is well-made so as to attract a lot of views as well as publicity. Some of the tips that can help you create a great promotional video have been specified below:

  • It is very important to have certain basic equipment in place including a good quality cam or any other kind of integrative video camera that helps capture videos in the right format. You can even choose to outsource this task to a company that specializes in video making for the best results. However, if you are on a budget, it is best to use your own equipment for this activity. Another essential requirement is a good microphone that helps record your voice in a clear format that is easily understandable.
  • You can develop different promotional videos for uploading on YouTube.com in order to garner publicity for your brand. One method is to create video providing details about a new product or service that your company may have launched and demonstrating its use and the methods by which customers can purchase it. The video made illustrating this must be clear, concise and uncomplicated apart from being visually captivating.
  • Another helpful tip while uploading videos on this website is to include a few important links to your official home page in the video. This can be done by embedding these links in the video itself that will be displayed once the video ends or even while it is running.

We at Centex Technologies provide complete Internet Marketing Solutions to our clients. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing AustinSEO Austin

Google’s Freshness Update – What Is It About?

November 16, 2011

Google’s Freshness Update that was introduced on November 3 aims at ensuring that the results on its search engine showcase recent content rather than focusing on older webpages. This has resulted in a profound impact on most websites that may be positive or negative depending on how regularly they update their content. However, actual results show that only around thirty five percent of the existing websites on the internet are actually going to be affected by the Google Freshness Update that places tougher measures on webpages in order for them to show up in search results. There has been no revelation of information regarding the kind of websites for which the update is going to be valid. This lack of classification does pose a few problems for websites that do not frequently create fresh content.

The general perception among internet users and website administrators is that websites concentrated around news items, current events, sports events, etc. are the ones that are most likely to fall into the ambit of the Google Freshness Update. This has been done in order to improve the quality of searches that are conducted by users and to enable them to find relevant content quickly and easily. Data collected by Google shows that whenever someone conducts a search pertaining to such subjects, they generally require current, up to date information in most cases. The Google Freshness Update promises this by placing regularly updated websites higher up on search engine rankings.

For website administrators, this update means that they may need to make a few appropriate changes in the way that they handle their websites. Regular updates and addition of new material is a must if you wish to maintain a high rank on Google search engine results. Not doing so can lead to the disappearance of your website from search results and make it quite difficult to find thus leading to loss of business. The content that is created on your webpage should be properly dated so that your webpage shows up in the top ten results. If you are running a blog that is continuously updated, you can start expecting higher ranks.

We at Centex Technologies provide targeted SEO services for our clients. We follow the latest updates in the SEO world and adopt the best strategies to get websites on top of search ranks. For more information call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Offices.

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