January 16, 2012
Corporate logos form an important part of the advertizement process and can be instrumental in determining the success of your promotional campaigns. The logo of your company not only represents what your company stands for but also helps leave an indelible impression on the minds of your customers. A well-designed logo helps build a positive rapport with potential consumers and also enables them to remember your brand. A corporate logo finds several uses as it is not only used for advertizements but is also imprinted on company property. The packaging of products generally bears a logo so as to further publicize your brand.
There are several tips that can help you design a corporate logo. Some of them have been listed below:
- There are several software like Coral Draw, Adobe Photoshop, etc. that have been specially formed to help create logos and other such creative elements. You can either take the help of an existing employee and come up with a logo design or hire a designing firm to do the same for you. Instructions can be provided along with rough drafts regarding the kind of logo that you wish to have before the final logo is designed by a third party.
- It is important to remember that the logo for your company needs to be unique, distinctive and feature a simple design. It is generally believed that simple logos are retained to a greater extent by customers thus increasing remembrance power for your brand.
- The logo that you come up with should be representative of your company’s core values and policies and should be carefully designed so as to be in accordance with your company’s image. For example, a big, corporate firm that has a strict hierarchical structure and a disciplined code of conduct is better suited to a clean, simple logo with minimal colors while a newly formed fast food business lends itself well to a colorful, funky logo design.
- The logo to be designed should not be over complicated so that it is easy to print onto several items like company t-shirts, promotional items like pens, cups, etc. The best logo designs are those that are simple while also being powerful.
We at Centex Technologies create complete corporate creatives including logos, website designs, etc. We also provide Web Development, SEO and Internet Marketing services to our clients. For more details contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.