The Central Texas IT Guy

Web Development Austin, SEO Austin, Austin Search Engine Marketing, Internet Marketing Austin, Web Design Austin, Roundrock Web Design, IT Support Central Texas, Social Media Central Texas

Category: Website Development Page 4 of 5

How SSL Protects Your Data Online

By

On April 15, 2011

In Security, Website Development

April 16, 2011

How SSL Protects Your Data Online
Many business officials do not understand the significance of attaining an SSL Certificate for their internet site. This is because of the fact that most of the business owners do not know about the technicalities or how to get an SSL certificate for our website. The following article helps to clear the matter up.
Firstly, it may be sensible to describe about what an SSL certificate actually does. SSL is an acronym for the words: Secure Socket Layer Protocol Certificate. The certificate’s function is to permit a high degree of protection between the browsers and the servers. A SSL encrypts the data for ecommerce transactions (or other submitted data) to such a level that the data exchanged over the World Wide Web becomes extremely secure. Every SSL certificate utilizes unique credentials indentifying the certificate owner. The owner’s identity is authenticated before issuance of a SSL certificate. These SSL protocols basically assure that the website is legitimate.
You, as a business owner with an e-commerce site are surely going to acquire SSL certificate in an effort to ensure that all your transactions are extremely secure and safe. By attaining an SSL certificate, what you are basically doing, is not only legitimizing your own business and turning it to be more credible, but also assuring for yourself and the clients that your e-commerce transactions are much safer. For your customer, having a secure place to carry on business can make quite a lot of difference. Not only does an SSL Certificate make substantial sense in order to keep the information secure; it is also necessary when carrying out any money related transaction. We do not recommend users to provide their personal & financial information including SSN, Credit Card details etc on websites that do not have a valid SSL certificate. You can verify the same by looking at the address bar of your browser when you have opened up the page. The address bar should have HTTPS instead of HTTP.
Centex Technologies provides web hosting solutions to various clients across the globe. Contact us for web applications, security services, shopping cart installations, networking solutions, and IT consulting. We are located at 501 N. 4th Street Killeen, TX – 76541. We can be contacted at (800) 236-1497 anytime. Centex Technologies is always ready to assist you with the best we can.

Many business officials do not understand the significance of attaining an SSL Certificate for their internet site. This is because of the fact that most of the business owners do not know about the technicalities or how to get an SSL certificate for our website. The following article helps to clear the matter up.

Firstly, it may be sensible to describe about what an SSL certificate actually does. SSL is an acronym for the words: Secure Socket Layer Protocol Certificate. The certificate’s function is to permit a high degree of protection between the browsers and the servers. A SSL encrypts the data for ecommerce transactions (or other submitted data) to such a level that the data exchanged over the World Wide Web becomes extremely secure. Every SSL certificate utilizes unique credentials indentifying the certificate owner. The owner’s identity is authenticated before issuance of a SSL certificate. These SSL protocols basically assure that the website is legitimate.

You, as a business owner with an e-commerce site are surely going to acquire SSL certificate in an effort to ensure that all your transactions are extremely secure and safe. By attaining an SSL certificate, what you are basically doing, is not only legitimizing your own business and turning it to be more credible, but also assuring for yourself and the clients that your e-commerce transactions are much safer. For your customer, having a secure place to carry on business can make quite a lot of difference. Not only does an SSL Certificate make substantial sense in order to keep the information secure; it is also necessary when carrying out any money related transaction. We do not recommend users to provide their personal & financial information including SSN, Credit Card details etc on websites that do not have a valid SSL certificate. You can verify the same by looking at the address bar of your browser when you have opened up the page. The address bar should have HTTPS instead of HTTP.

Centex Technologies provides web hosting solutions to various clients across the globe. Contact us for web applications, security services, shopping cart installations, networking solutions, and IT consulting. We are located at 501 N. 4th Street Killeen, TX – 76541. We can be contacted at (800) 236-1497 anytime. Centex Technologies is always ready to assist you with the best we can.

Few Common Design Mistakes

By

On April 11, 2011

In SEO Marketing, Uncategorized, Website Development

Few Common Design Mistakes
In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.
Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:
1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.
For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

April 11, 2011

In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.

Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:

  1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
  2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
  3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
  4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
  5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
  6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.

For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

SEO Austin – Web Design Austin

Web Development’s Future: A Peek through the Potential Modifications

By

On March 28, 2011

In Website Development

Web Development’s Future: A Peek through the Potential Modifications
The marketplace of web has not been a consistent one as it goes through regular modifications in its trends and styling. For a web developer, it is hence a must necessitate to maintain himself updated and in sync with the varying characteristics of web development. At the same time web businesses need to upgrade themselves in order to provide the best to their users. Here I would be going to talk about few of the upcoming features of web development that are anticipated to make considerable change in the future of the web industry:
An Improvement of Priority: From Customer Work to Mobile Marketing:
An upcoming vogue of the industry exhibits that the priorities for web businesses are quickly shifting from a simple web based solution to full-fledged internet marketing business. Instruments like iPhones and iPad are altering the scenario of web development as it makes for a bit more mature and user penetrating mediums. Now web applications are developed to run on computer systems and mobile phones/ handhelds.
Decreased demand for the conversion services:
It is anticipated that in the forthcoming days, open source script customization; for example WordPress, will acquire more momentum in the market. This would remain true for small segment businesses while medium and large segments will continue to use customized application development. The prevailing trend in the industry already exhibits an up-scaling growth of demand for the open source softwares and pre-created scripts such as WordPress and Dot Net Nuke etc.
Interactive and dynamic layout:
With customers turning more tech savvy, static web development will turn past in no time. Already in the ride, interactive and dynamic web development is considered to turn into an ultimate web solution to be trusted by both the customers and developers.
Web 3.0
Concept of Web 3.0 web applications is growing at an exponential pace. Semantic web, microformats, natural language search, data mining, and artificial intelligence would be used even more by the web based businesses in times to come.
Are you trying to find the best web developers for you? Don’t worry when Centex Technologies is here. We strive to provide you with the best we can in terms of web development and designing services. Contact us today at (254) 213-4740.

March 28, 2011

The marketplace of web has not been a consistent one as it goes through regular modifications in its trends and styling. For a web developer, it is hence a must necessitate to maintain himself updated and in sync with the varying characteristics of web development. At the same time web businesses need to upgrade themselves in order to provide the best to their users. Here I would be going to talk about few of the upcoming features of web development that are anticipated to make considerable change in the future of the web industry:

An Improvement of Priority: From Customer Work to Mobile Marketing:

An upcoming vogue of the industry exhibits that the priorities for web businesses are quickly shifting from a simple web based solution to full-fledged internet marketing business. Instruments like iPhones and iPad are altering the scenario of web development as they constitute a  bit more mature and user penetrating mediums. Now web applications are developed to run on computer systems and mobile phones/ handhelds.

Decreased demand for the conversion services:

It is anticipated that in the forthcoming days, open source script customization; for example WordPress, will acquire more momentum in the market. This would remain true for small segment businesses while medium and large segments will continue to use customized application development. The prevailing trend in the industry already exhibits an up-scaling growth of demand for the open source softwares and pre-created scripts such as WordPress and Dot Net Nuke etc.

Interactive and dynamic layout:

With customers turning more tech savvy, static web development will turn past in no time. Already in the ride, interactive and dynamic web development is considered to turn into an ultimate web solution to be trusted by both the customers and developers.

Web 3.0

Concept of Web 3.0 web applications is growing at an exponential pace. Semantic web, microformats, natural language search, data mining, and artificial intelligence would be used even more by the web based businesses in times to come.

Are you trying to find the best web developers for you? Don’t worry when Centex Technologies is here. We strive to provide you with the best we can in terms of web development and designing services. Contact us today at (254) 213-4740.

Web Development Austin – Roundrock Web Design

Important Ecommerce Website Features

By

On December 27, 2010

In Website Development

December 27, 2010

If you are planning to start an online shopping business, the first thing that you will need to do is to create an eCommerce website that can help bring your products to customers. You can create a ecommerce website by roping in experienced web development company. The eCommerce website can be hosted on web servers by paying web hosting company a certain annual or monthly fee. The name of your website should be easy to remember and spell so that visitors do not experience any problems logging on to it. If you are creating an eCommerce website for the first time in order to give impetus to a new business, you should try to incorporate the following elements in your website:

  1. Online selling is a lot more social now days. As an eCommerce website, you should incorporate various available social media promotion tools within the website to effectively put your products across masses.
  2. There must be a well developed home page in colors that are not too garish and are in accordance with your products. This helps set the theme for the rest of the website. For example, if you are into the business of selling environment friendly products, you should keep the color of your homepage in different shades of green. There should be other buttons on the homepage that should be big enough to be seen by the average viewer and help direct visitors to other related pages.
  3. It is vital for an ecommerce website to have a detailed product catalog listing all the products that are on offer for sale along with the price that is being charged on them. The product id should also be affixed to each product to help identify them easily. The colors offered should be showcased with the option to see the particular product in all colors available.
  4. In today’s times, internet fraud and stealth of money has become quite common. This has made it necessary to have certain security features like SSL in place as potential buyers are going to be sharing their bank account and credit card details on your website while buying items. This also helps build you credibility among customers and makes it easy for them to purchase from you.
  5. You should incorporate features like affiliate system, auto product suggestions, newsletter, promotional codes in your shopping cart. It is beneficial for increasing the sales of your store.

The whole idea is to keep the eCommerce website simple and user friendly. Well planned ecommerce website can generate high business revenues and can make your online selling business a success.

We at Centex Technologies provide complete ecommerce solutions to our clients. We custom create shopping carts to generate personalized experience for users. For more information on our web development services, please feel free to call us at: (254)-213-4740

Website Development Austin – Web Design Austin Texas

What Is A Payment Gateway?

By

On August 23, 2010

In Website Development

August 23, 2010

Payment gateway is a software solution that allows internet users to make purchase online. There are several websites online that are selling products to its customers online and are making use of payment gateways to charge them for their purchases, the most popular payment gateways being PayPal, and Authorize.net.

These gateways are analogous to POS as seen in the offline shops. While selecting a payment gateway, you need to be very sure that it is reliable and 100% secure. The popular gateways like PayPal have been around for years and are known for reliable services to the customers. All the payment gateways use mandatory security procedures like working on SSL, having independent servers and incorporating fraud tracking mechanism.

If you have an online store, you may need to have a payment gateway which works with the shopping cart to allow successful checkouts. The process of connection of an online store with gateway is called Payment Gateway Integration. To integrate a payment gateway with your ecommerce website, you will need to take services of a reliable web development company.

How Payment Gateway Works:

  • After selecting the products that a customer wants to buy online he submits his order and it is forwarded in an encrypted form to the web server of the seller. Through SSL, the information fed in the form is encrypted and is sent to Gateway.
  • The details of the transaction are then forwarded to the acquiring bank of the merchant.
  • The acquiring banks then forward the same to issuing bank i.e. the bank that has provided the credit card to the buyer.
  • After getting the details, issuing bank then forwards the response to an online gateway that whether the payment has been acknowledged or not. If not acknowledged, the cause is also sent in the response.
  • The cause is then forwarded to gateway and hence to the server of the merchant.
  • The response is ultimately sent to buyer in an encrypted form to inform the customer if his order has been placed effectively or not.
  • At last, the issuing bank deposits the required amount in the account of merchant.

Why Online Payment Gateway is essential?

  • It is an indispensable part of online shopping, payment of goods bought online cannot be made without a payment gateway.
  • It adds to the use of E-Commerce i.e. selling and buying of goods via internet.

The only thing that you need to keep in mind is the security of the whole process while working with payment gateways. You need to follow the procedures laid by the local agencies as well as payment gateways for integrating these successfully. You should take services of experienced Web Development Company for payment gateway integration. We at Centex Technologies are experts in providing Ecommerce solutions including creation of shopping carts, payment gateway integration, ecommerce optimization, and pay-per-click management.

Web Development Central Texas – SEO Central Texas

© Copyright 2022 The Centex IT Guy. Developed by Centex Technologies
Entries (RSS) and Comments (RSS)