The Central Texas IT Guy

Web Development Austin, SEO Austin, Austin Search Engine Marketing, Internet Marketing Austin, Web Design Austin, Roundrock Web Design, IT Support Central Texas, Social Media Central Texas

Category: Internet marketing Page 12 of 14

Website Promotion Strategies For Austin Businesses.

By

On April 20, 2012

In Internet marketing, SEO Marketing

April 20, 2012

Austin Tx is one of the prominent commercial hubs of Central Texas. With wide range of businesses operating from Austin, it is one of the most preferred commerce destinations. The growth of businesses in Austin has increased the level of competition among various businesses. Specially if you own a locally operated business, you need to be on top of your competition to make excellent profits. As a business owner, you need to reach maximum number of potential customers and showcase your products and services in an effective manner.  In place like Austin, presence over internet can do wonders for you as people here tend to look for various services and products online.  They use internet search engines and various other web portals to find information about what they need. This makes internet promotions a must thing for all businesses.

Depending on the business type and targeted customer’s profile, internet promotion campaigns are to be strategized. For some basic Google Places listings can prove to be immensely profitable while for some, Search Engine Optimization strategies can lead to higher sales. As the aim is to reach maximum number of targeted customers, keywords based Search Engine Optimization or SEO makes sure that you rank on top Search Engine Results for specific terms. Other promotional strategies that can work brilliantly for Austin businesses include Social Bookmarking, Local Business Submissions and Business Directory Listings. All these jobs are specialized ones and should be done only when you are sure you are doing it all in the right manner. As search engines are quick to impose search rank penalties on business websites that are indulged in spamming, you have to make sure that you are using the right methods of doing the same.

Rather than doing it yourself, you can hire a specialized internet marketing and SEO company that can take care of your SEO, Internet Promotions, Google Places Optimization, Local Business Directory Submissions, and Social Book Marking etc in an effective manner, taking care of not being penalized by Search Engines.

We at Centex Technologies with office locations in Killeen and Dallas have years of experience in strategizing and managing various SEO and Internet Marketing Campaigns. For more information on how you can increase your web presence and generate higher ROI, feel free to call us at Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Austin Search Engine Marketing – Internet Marketing Austin

Tips For Creating A Successful Newsletter

By

On February 17, 2012

In Internet marketing

February 17, 2012

Sending newsletters to potential customers or existing customers is a popular way of promoting a business online.  A well-created newsletter can be helpful in substantially increasing the number of visitors to your e-commerce website and can also help translate these visits into sales thus leading to increased profits for your company. Using newsletters as a means of publicizing your business is quite an economical method of advertizement and involves very low costs. You can simply use your existing mailing lists to spread the word about new product launches or services that your company is going to be offering to customers. There are several factors that go into the creation of a successful newsletter that is not only engaging for customers but also incites them to visit your website and convert their interest into a tangible purchase. Some of the tips to help create a successful newsletter have been mentioned below:

  1. It is very important to write in a professional manner when creating a promotional newsletter. Making use of too many exclamation marks, making grammatical errors, etc. can end up putting off readers and dissuade them from visiting your website. Thus, it is important to hire well experienced and skilled content writers to come up with interesting and engaging content for your newsletter.
  2. The content that forms a part of the newsletter should be such that is useful in some way to the readers and provides certain concrete information about your business, products or services. A newsletter that seems to be going nowhere and has a generally unstructured format may not be a hit among readers. On the other hand, a well-organized newsletter that has something substantial to say and is able to convey meaningful information in a concise format can turn out to be quite successful.
  3. It is important to incorporate elements like your brand name or business logo in the newsletter to build familiarity with your business. A well placed logo also helps attract the attention of potential customers and enables them to identify your business instantaneously without having to read through written content.
  4. The frequency of your newsletters must be determined keeping in mind several parameters. The frequency must be just right and should not be so much that it ends up frustrating the recipients.

For more information on creating effective newsletter for your organization, contact us at Centex Technologies – Killeen (254-213-4740), Dallas (972-851-7878) Office. We provide complete internet marketing and SEO solutions to our clients.

Internet Marketing Austin – SEO Austin

Promoting Your Online Business With YouTube

By

On February 6, 2012

In Internet marketing

February 06, 2012

YouTube can be a great method of promoting your business on an online graphic platform. Although there are several websites that allow organizations to post promotional videos about their brand, YouTube.com possibly qualifies as the best choice due to huge traffic that it attracts. Anyone who has a membership with YouTube.com can upload any kind of videos as long as they fulfill the guidelines set by the website completely free of cost. This is a great way of advertizing your business for a minimal cost. You do not need to spend huge amounts on posting ads on other websites. However, due to the large number of uploads made on YouTube.com on a daily basis; your video can sometimes receive a limited coverage. Thus it is very important to ensure that your promotional video is well-made so as to attract a lot of views as well as publicity. Some of the tips that can help you create a great promotional video have been specified below:

  • It is very important to have certain basic equipment in place including a good quality cam or any other kind of integrative video camera that helps capture videos in the right format. You can even choose to outsource this task to a company that specializes in video making for the best results. However, if you are on a budget, it is best to use your own equipment for this activity. Another essential requirement is a good microphone that helps record your voice in a clear format that is easily understandable.
  • You can develop different promotional videos for uploading on YouTube.com in order to garner publicity for your brand. One method is to create video providing details about a new product or service that your company may have launched and demonstrating its use and the methods by which customers can purchase it. The video made illustrating this must be clear, concise and uncomplicated apart from being visually captivating.
  • Another helpful tip while uploading videos on this website is to include a few important links to your official home page in the video. This can be done by embedding these links in the video itself that will be displayed once the video ends or even while it is running.

We at Centex Technologies provide complete Internet Marketing Solutions to our clients. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Austin – SEO Austin

Social Networking – Wonder For Businesses.

By

On January 7, 2012

In Internet marketing

January 6, 2012

Social networking is fast emerging as a great avenue for promoting your business on an online platform. There are several websites that can be used for this purpose the most popular ones being Facebook, Myspace and the latest being Google’s +1 platform. Websites like facebook offer a variety of advantages in terms of the number of potential customers that your brand can be exposed to by setting up advertizements here. Apart from going in for conventional paid advertizements on social networks, there are several tools that can be used to increase your visibility on the internet. Some of these tools include creating a fan page of your brand where you list all important information regarding your company, creating a Facebook app to engage potential customers etc.

Apart from providing information about your brand, you can also provide means of making a purchase. This can be done by setting up an order mechanism that can be used by customers to shop online. If you do not wish to set up such a mechanism on your social business profile page, you can incorporate links to your official website directing customers to your order page or catalogue of products. The best part about using social networking websites for advertizing your business is that it is a highly interactive platform and allows you to remain constantly in touch with the changing tastes and preferences of your customers. You can also provide an outlet for customer complaints and grievances that may be solved by employees specially employed for this purpose.

Social networking websites provide a method of promoting your brand that is highly cost effective and economical. Moreover, it exposes to diverse groups of people who would otherwise not be acquainted with your brand. You do not need to spend huge amounts of money for print or television advertizements. The conventional advertizements put up on social networking websites generally tend to cost relatively lower and can be customized to suit your particular requirements. Most social networking websites allow you to direct your advertizements toward people of specific age groups or geographical backgrounds. This helps in target advertizing that can lead to improved sales as well as earnings.

There are tremendous benefits of promoting your business or brand on social networks. We at Centex Technologies provide internet marketing solutions including SEO, Social Networking and Viral Marketing to our client. For more information on our services, feel free to call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Guy – IT Support Central Texas

LinkedIn – The Powerful Business Tool

By

On December 27, 2011

In Internet marketing

December 27, 2011

Today’s business environment thrives on the availability of adequate channels of communication between a company and outside agencies like the customers and suppliers. There is also a need for individual employees to create a network of useful contacts that they can use throughout their career to reap important benefits. ” LinkedIn” is a portal that offers a platform to all professionals to showcase their business profiles, achievements, awards and recognitions. Professionals can also get in touch with each other to share experiences and develop new business relations. There are several ways in which different groups of people can use LinkedIn to climb up the corporate ladder. Some of the ways in which LinkedIn can be used as a powerful business tool have been specified below:

  • You can approach the top executives of various corporate firms to promote your products and services.
  • Advertizements on LinkedIn can showcase your products to larger clientele.
  • For managers and recruiting officers, LinkedIn helps to provide valuable information about potential candidates for a job opening. Professionals aptly use the website to share their information on skills, experience and personality traits, which can help HR section of various companies identify the right candidate.
  • LinkedIn helps to build a vast network of professional individuals who can help each other in reaching their full potential on the career front.
  • LinkedIn also makes it much easier to maintain better relations with customers and clients so as to keep them satisfied and thus build brand loyalty among them. There are various tools that can be used on LinkedIn to keep in touch with customers and attain proper feedback from them on a regular basis. This feedback helps in making vital changes in the organization that may be necessary to ensure increased sales as well as profits.
  • LinkedIn helps serve a promotional function. Your business can become popular and well known in the professional circles once it sets up a comprehensive and detailed profile on LinkedIn. This in turn helps save on additional advertizing costs for increasing your visibility on the internet.

We at Centex Technologies provide comprehensive internet marketing packages and web development solutions to our clients. For more information, call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Guy – IT Support Central Texas

© Copyright 2022 The Centex IT Guy. Developed by Centex Technologies
Entries (RSS) and Comments (RSS)