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How To Choose The Best Web Hosting Provider?

June 13, 2011

Choosing the best web hosting provider can be a very difficult task. There are numerous things that you need to be careful about while selecting the best web host. The most important of them is to prevent yourself from entering into a trap dwelling on the cheapest monthly cost. Given here are some important considerations that you should keep in mind if you want to get the best web hosting provider.

Bandwidth: This is extremely necessary for the future of your web site. It would be the worst thing if your web site gets shut down due to exceeding the Bandwidth. It is wise to select the web hosts that provide unlimited Bandwidth but at the same time you have to be sure that the “unlimited” part is not a cheap marketing tactic of hosting company. In such a case, you will land up with frequent website shut downs as the server resources will be used by multiple websites without any limits to bandwidth.

Add On domains: In future, may be you expand your business and need another sub-domain name for that. Make sure that the web host you choose does not charge extra for any additional sub-domain name.

Hosting space: As you expand your business, you would need ample amount of hosting space. For example you may want to add videos, photographs or animated graphics to your web site. It is wise to go in for a web hosting company that clearly defines your web hosting space limits. Free web hosts or unlimited web hosting plans can be tricky and may land you in trouble of frequent website shut downs.

Domain transfer: In case you want to move to another web host, make sure that you get a domain transfer without any additional cost. Also the procedure for domain transfer should be an easy one.

Sufficient email accounts: The web host should provide ample Imap and POP email accounts. If you have separate email accounts for different customer concerns, it would be much easier for you to answer their queries.

Scripts: Make sure that the hosting you chose has the desired environment for your web applications to run. In some cases you may find it beneficial to have pre-installed scripts within your web hosting accounts.

Should have control panel: Make sure that your web host has a control panel. It will enable you to make additions and adjustments in your web site.

Free web site promotions: Some web sites also offer free promotion of your web site which allows you to move forward towards a profitable business enterprise. But this should not be the criteria for selecting a web host.

Great support: Make sure that your web host provides you with a 24X7 customer support through telephone/ live chat also.

There are numerous more things that you should consider but keeping the above given points in mind will definitely help you to get an excellent web hosting service provider.

We at Centex Technologies not only create state of the art web applications but also help you choose best web hosting provider for your web hosting needs. Contact us today at 800. 236. 1497.

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Importance Of Website Navigation

June 6, 2011

Website navigation pattern is one of the important elements that can actually govern the ease of use of a particular portal. Not only visitors will be able to use your website effectively, but they will know what to find where? Website navigation or html sitemaps for bigger websites plays an important role in achieving better and higher ranks in search engines. They not only direct website visitors to targeted pages but also let Search Engine spiders know what and where to index. This is the reason why the companies that offer professional web designing services emphasize the need of good website navigation and architecture.

The basic step for good website navigation is to build a suitable site map. As the name suggests, a site map is the basic outline of your whole website. The website may consist of numerous pages, sections as well as sub sections. A sitemap will be an indicator of all those and will also provide a hyperlink to all the pages. Obviously, if you have a site map on your website, it would be much easier for the viewers to navigate through the pages. Web designing services give more consideration towards constructing a site map that is easily understandable to facilitate the search engines to index the site. It is important to note that site map may not be required for small websites with 20-30 web pages but they are must for websites having multiple sections and sub sections.

Apart from easy site navigation, there are numerous other benefits that a site map can put forward. Some of them are:

  • Your website attains easier navigation as well as better ranking by the search engines.
  • You attain the opportunity to index any changes in the content of your website at a faster pace. You can just inform the search engines about these changes through the site map.
  • It can be very helpful when there are some links that are accidentally broken or some urchin pages that you cannot access through other means.
  • For new websites, a site map speeds up the procedure of indexing the pages.
  • It helps in the better classification of your website content.

In addition to the site maps, there are many other things that you need to follow to provide an easy navigation to your viewers. These are:

  • To hyperlink the pages through the use of relevant keywords in content. It helps you to maintain an organized website.
  • Usage of Breadcrumbs within the content pages.
  • Categorizing content pages into sections and subsections according to the nature of information/ service/ products provided.
  • To create links, link titles, anchor texts, urls according to the page (and keywords targeted).

We at Centex Technologies provide wide range of Web Design and Development services. To create Search Engine Optimized websites with compelling content, call us today at – 800 236 1497 (Toll Free)

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SEO Copy Writing Benefits

May 30, 2011

SEO copy writing is a technique by which the articles published on the web are framed in such a way that they are comprehended well by the search engines as well as the site visitors. The main aim of SEO copy writing is to get a website rank high for the targeted search input. In order to achieve these high rankings, the text/article must have certain important characteristics. Below are some of these factors:

  • The language of the text must be easy and should make sense.
  • Content should provide precise information regarding the topics being searched by user.
  • Keywords should be used appropriately. Try to use them in the title or the starting sentence or the sub headings of the article. Overall density of keywords should be approximately 3 to 6 percent (maximum).
  • The article should always be proof read to make sure that there are no spelling and grammatical errors.

Advantages of SEO Copy Writing

SEO copy writing has numerous benefits but it is entirely in the hands of the copywriter how he/she makes use of those benefits. Some of the advantages of SEO copy writing are:

Unique Content
SEO copy writing provides you with a unique and interesting content. In this fast paced life, people do not have enough time to read many articles about a particular topic. They choose only that article which appears to provide the most relevant and exact information about the topic. This can be done by a professional copywriter.

Minimizes Error
SEO copy writing reduces the chances of errors to a great extent. You might not be having a good expression and excellent grammar. But, if you hire a copywriter, it will minimize all these risks and make the content look more apt from professional point of view.

Improves Ranking
SEO Copy writing assists in improving visibility of your website on various search engines. Keywords based content help search engines to identify relevant terms that best describe the information provided. Based on the keywords within the content, search engines rank a particular webpage (for various terms) in its search results.

Thus, SEO copy writing is a magnificent tool that has shown amazing results in field of SEO. It provides numerous benefits to the online businesses. SEO copy writing helps you to gain more reliability and at the same time create a distinctive content, uphold a professional look and enhance popularity in search engine rankings.

To create unique and Search Engine friendly copy for your website, blog, online press release etc, contact us at Centex Technologies (Toll Free – 800 236 1497). We have full-fledged team to assist you in all aspects of SEO.

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Benefits of Customer Relationship Management Software

May 23, 2011

CRM stands for Customer Relationship Management and has become an inherent need for all businesses today who wish to attain success. The customer relations aspect of any business cannot be ignored as the kind of relationship that is shared with the consumers is the deciding factor for the amount of sales and repeat sales that are going to occur in the future. Without the loyalty of the regulars, a business cannot hope to make profits in the long run. It is thus deemed as a vital necessity to handle customer relations in the best possible manner so that the buyers remain satisfied and happy with the brand that they are endorsing.

CRM software can be developed to suit the needs of your business house. A CRM based software usually consists of some of the following aspects and helps reduce the everyday work for the employees in a considerable manner while also resulting in an efficient and effective way to manage interactions with consumers. Some of the tasks that such software helps perform are:

  • A CRM software records detailed information about the names, addresses and contact numbers of all the customers with whom the company is doing business and supplying products.
  • A comprehensive record of all the orders placed by the consumers also features in the software and is made easily accessible to be used whenever required.
  • There is an efficient system in place for the filing of any complaints or grievances that the customers may have with the business transactions involving them.
  • If any orders have been cancelled by the consumers after payment procession, the records of all these are also present in such software.
  • The billing details are included and entered. The customers can be saved the hassle of calling and confirming whether their order has been processed or not as they can follow up the delivery procedure of their product online using such the features provided by CRM software. This is only possible however when the software is an internet based one.
  • There are security elements in place to protect the financial information of the buyers that they give out when they make a purchase.

We at Centex Technologies provide complete development and deployment of CRM solutions. Do feel free to discuss with us about CRM solution best suited for your organization. We can be contacted on – 800 236 1496 (Toll Free).

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Proven Techniques To Enhance Your Conversion

May 16, 2011

For many business organizations, a minor 1% change in online sales conversions can indicate appending thousands of dollars to their bottom line. Because of this, many companies are honestly paying attention towards the strategies to enhance the number of conversions a website makes.

Some of the Proven Conversion Strategies are:

  • Create Trust: Trust can be created by appending trust symbols such as security icons, association badges etc. Moreover, one should position himself as a professional. Testimonials are a remarkable way to flaunt off one’s expertise.
  • Utilize Information Marketing: Create a whitepaper or e-book that renders real value to your prospects. When you do this, you get to pull in some email addresses for future marketing.
  • Make use of Images for Your Digital Marketing Materials: Even if your e-book is delivered only via download, by rendering an image of the e-book you make the product more tangible and genuine.
  • Remove Barriers on Your Web Forms: Request the bare minimum information from your prospects on your web forms. The more hoops you make them jump through, less likely they are to take that first step.
  • Place Forms above the Fold: Significant opt-in forms should be observable without scrolling down the webpage.
  • Use Effective Calls to Action: Links and submit buttons should state more than “Click Here” or “Submit”. They should include a strong call to action like: “Find out How We Can Amend Your Website” or “Download the Free Guide Now”.
  • Render Targeted Information for All Stages of the Sales Cycle: Some website visitors are there just to kick the tires and see how your company feels. Other visitors tend to deeply perform research prior to any purchase. Ensure that you put up information targeted for all the parts of the sales cycle.
  • Up sell on the Thank You Page: Once you have obtained a request for information, or even a purchase, use the chance to let them know about some other product or service that works well for them.
  • Write Compelling Headlines and Informative Copy: People do not read, rather they scan. Your headlines have to catch the attention of your visitor so that they stop glancing over and begin reading.
  • Foster Your Leads: Use drip campaigns to make a follow up marketing campaign.
  • Advanced Analysis: Use advanced techniques like A/B testing to find our which version of your website gets you maximum conversions.

Centex Technologies is expert in making your website stand out from others. We work to bring your website to the top of the Search Engine rankings. Contact us at (800) 236-1497.

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